Business is Good with Chris Cooper

Marketing Is Conversations

In this episode, Chris breaks down the four marketing funnels every business needs — social media, content, referrals, and paid ads — and shows how each one is really a d

Being the Best Isn't Enough

"If I'm the best, I'll get everyone else's customers." It's one of the most comforting myths in small business — and one of the most dangerous. Being excellent at your cr

The Real-World Collab: Get Referrals Forever!

Every business owner has seen the Instagram "collab" — two brands mashing up their audiences and hoping some of it sticks. What most people miss is that this idea is a hu

The CEO's Blind Spot (And How to Fix It)

When Thumbtack scaled from 40 employees to 400 in a single year, its founder realized he only recognized one in five people around the office water cooler. Worse, they di

Starting A Single-Person Business: The Complete Free Course

This episode walks through a complete nine-module course on starting and running a single-person business with AI — available free, with step-by-step videos, copy-and-pas

Starting A Single-Person Business: Part IX - The Simple Six

The final episode in the series. Over eight episodes, you built a product, a platform, and four marketing funnels. Now: how do you grow without chasing every new trend?

Starting A Single-Person Business: Part VIII - Your Paid Ads Funnel

Paid ads are an accelerant, not a foundation — which is why this is Part VIII, not Part I. Most people start with ads, spend $500, get zero clients, and conclude that adv

Starting A Single-Person Business: Part VII - Your Content Funnel

Every company is a media company now. If you don't publish content, you're invisible. Most people confuse social media with content. Social media is the amplifier — it p

Starting A Single-Person Business: Part VI - Your Referral Funnel

Referrals are the most powerful marketing channel any service business will ever have. A referred client costs nothing to acquire, arrives pre-sold, and tends to stay lon

Starting A Single-Person Business: Part V - Your 30-Day Content Strategy

Your first marketing post works — but it works once. You need a strategy for showing up consistently, building trust, and moving people through the funnel. This episode s

Starting A Single-Person Business: Part IV - Your First Marketing Post

You've identified the problem (Part I), defined your product (Part II), and built your collectors (Part III). Now it's time to get people into the funnel and make your fi

Starting A Single-Person Business: Part III - Building Your Collectors

You've identified the problem you solve (Part I) and defined your first product (Part II). Before you can sell anything, you need to collect an audience. This episode wa

Starting A Single-Person Business: Part II - Your First Product

In Part I, you identified the problem you solve. In Part II, you're defining your first actual product — your minimum viable offer. Most people starting businesses make

Starting A Single-Person Business: Part I - What Do You Sell?

This is Part I of a new series on building a single-person business from scratch using AI. Whether you're starting from zero or auditing an existing business, this episod

Self-Leadership: What It Is, Why It Matters, and How to Build It

Every business is limited by its leadership. Good systems and operations are the floor, but the leader is always the ceiling. I've worked with over 3,000 entrepreneurs,

Founder, Farmer, Tinker, Chief: The New Four-Stage Framework

Most entrepreneurs are giving themselves the wrong advice. Not because they're lazy, and not because they haven't read enough business books — but because the business ad

The Six Mindset Myths Quietly Killing Your Business

Get your free worksheet here: https://businessisgood.com/the-six-mindset-myths-quietly-killing-your-business/ After more than fifteen years of publishing daily and ment

AI: Ally or Enemy?

Is AI your ally or your enemy? On this episode of Business is Good, Chris Cooper makes the case that the answer is entirely up to you. Chris opens with a story that didn

An AI Demo

Most entrepreneurs know they should be creating more content. What stops them isn't motivation — it's time, and the feeling that each piece requires starting from scratch

Business Ownership Is The Safest Bet You Can Make

Most Canadian entrepreneurs carry a quiet belief that a job would have been the safer choice. The data says otherwise. In this episode of Business Is Good, host Chris Co