Bring Back Bronco: The Untold Story

8 - Hold on Tight – 2017 to 2021

What does ‘Success’ look like? Studio “S” is a legendary room in Ford’s design building in Dearborn, Michigan.. This creative laboratory gave birth to the Thunderbird, t

7 - Green Light – 2010 to 2017

Is this really it? After three attempts over 15 years, the Bronco Underground is on the verge of giving up. Then outside market forces suddenly turn in their favour. Ame

6 - Stuck in the Mud – 2004 to 2009

Will Millennials buy a Bronco? It’s 2004 and Millennials are poised to become the biggest car buying segment in America. Ford knows they need a product for them, but wha

5 - Driving in the Dark – 1996 to 2004

If you love something enough can you bring it back to life? Ford is a giant company and trying to get them to bring back the Bronco is not going to be easy. There are tw

4 - End of the Road – 1994 to 1996

What was happening inside Ford that night? The OJ Simpson chase happened more than 25 years ago, and yet there are still a lot of questions about its impact. For the fir

3 - Going Downhill – 1979 to 1994

Who killed the Bronco? In the third episode of this series the Bronco moves into middle age. This is the decade that it starts taking a series of body blows. There is in

2 - Cracks in the Pavement – 1967 to 1978

Was the Bronco built for a good time? Or a long time? In every crime show, there’s a period of time early in the story where everything seems to be fine, but there’s als

1 - The American Dream – 1965 to 1969

Who is the father of the Bronco? More than any other product, cars reflect the state of the world at the time they’re created. Think about it. You can look at a car from

Introducing Bring Back Bronco: The Untold Story

The rise, fall, and rebirth of the Ford Bronco is a metaphor for the last 50 years in America. The boxy little 4x4 represents the arc of American history dating back to t