Associations Thrive artwork

Non-Profit · Joanna Pineda

Associations Thrive

by Joanna Pineda

This is Associations Thrive, the podcast celebrating successful associations and their leaders. Listen in as top association executives tell all, revealing the creative and innovative ways they’re increasing their bottom line, serving their members, and reimaging their organizations. The Associations Thrive podcast is hosted by Joanna Pineda, CEO & Chief Troublemaker at Matrix Group International. Joanna’s personal mission and the mission of Matrix Group is to help associations and nonprofits increase membership, generate revenue and thrive in the digital space. We believe that every association has a unique mission and unique story in how they’re serving their members, impacting their industry, and ultimately changing the world. Guests include top trade association, professional society, and non profit executives. We’re here to help amplify their stories so all associations can learn and thrive, together.

Latest episodes

Showing 20 · updated from the feed

199. Patti Montague, CEO of SNA, on Keeping Kids Fed, Advocating Through Crisis, and Protecting the Future of School Meals

What happens when schools close, but millions of children still need breakfast and lunch? How can an association help its members keep feeding students—and respond when r

Oct 15
27 min

198. Devin Jopp, CEO of APIC & Tracey Moorhead, CEO of AAPACN, on When It Mattered Most, How Associations Stepped Up During COVID, and the Lasting Lessons of the Pandemic

When the world was in crisis and people desperately needed trusted guidance, who stepped up to help professions, industries, healthcare systems, schools, and communities

Oct 8
43 min

197. Bridget Lee, Founder & ED of ALL Chicago, on Effective Governance, Board Training, and Empowered Communities

What does it take to turn passionate community advocates into effective board members? And how can associations and nonprofits better prepare volunteer leaders to govern

Oct 1
36 min

196. Randy Bowman, CEO of IACET, on Quality Continuing Education, Microlearning, and Responsible AI

How do learners know that the continuing education they receive is accurate and high quality? As AI and new technologies transform learning, how can associations ensure t

Sep 24
26 min

195. Sheri Jacobs, CAE, CEO of Avenue M Group, on The Unexpected Power of Boundaries, Smart Risk-Taking, and Innovation

What if the thing holding your team back from innovation isn’t too many constraints, but too few? And how can associations create clear boundaries that give staff the con

Sep 17
37 min

194. Jana Darling, President of MGI, on Why Membership Growth Is Getting Harder and Making Your Value Clear

What happens when membership growth gets harder, even though the members you already have continue to renew? How can associations better communicate their value, attract

Sep 10
30 min

193. Carlos Cardenas, CAE, President of Association Latinos, on Leadership, Cultural Superpowers, and Hispanic Heritage Month

What happens when professionals stop viewing their culture as something they need to minimize at work, and start recognizing it as a leadership superpower? And how can as

Sep 3
26 min

192. Cheryl Kreider Carey, CAE, CEO of SIIM, on Building Bridges Across Imaging, AI, and Creating a Culture of Belonging

What does it take for a 45-year-old association to continually reinvent itself in a field being transformed by digitization and AI? And how can an association bring toget

Aug 27
19 min

191. Angela Davis, CEO of SPR and Yasmeen Fields, CEO of SBI, on Becoming Independent, Association Autonomy, and the Power of Executive Peer Networks

What happens when the organization that has managed your association for decades tells you that you have 18 months to find a new path forward? How can association leaders

Aug 20
28 min

190. Phil Andrews, CEO of USA Fencing, on Growing a Niche Sport, Membership Models, and Media Partnerships

How does a sport that many people notice only once every four years build sustained, double-digit growth year after year? What can associations learn from USA Fencing abo

Aug 6
31 min

189. Kelly Dooley, ED/CEO of ITEEA, on STEM Literacy, STEM Teaching Standards, and Non-Dues Revenue

What does it take to prepare every student, not just future engineers, for a world shaped by technology, AI, and constant innovation? And what role should associations pl

Jul 23
34 min

188. Nir Hindie, Founder of The Artian Part Two: How Business Artistry Applies to Associations

What if your conference wasn't designed around sessions, speakers, and logistics, but around how you wanted attendees to feel? How can your association bring more artistr

Jul 16
37 min

187. Nir Hindie, Founder of The Artian, Part One: What is Business Artistry?

Can an association create deeper member loyalty by focusing not just on solving problems, but on creating experiences that people genuinely care about? In an era where ef

Jul 2
31 min

186. Phil Goldfeder, CEO of AFC, on Responsible Financial Innovation, Creating a Standards-Based Association, and Staying Warm and Fuzzy

How do you help an industry innovate at breakneck speed while ensuring consumer protection, trust, and regulatory compliance? And what role should an association play in

Jun 25
34 min

185. Jeff Morgan, President & CEO of CMAA, on Community as the Secret Sauce, Member-Driven Growth, and Global Certification

How does an association grow from 6,000 to 9,000 members without a membership sales team? What can associations learn from an organization whose members actively recruit

Jun 18
31 min

184. David Walsh, ED of VSAE, on Member Recruitment, New Member Engagement, and Learning Pathways

What if your association's most effective membership recruiters aren't staff at all, but your members themselves? In an era where association professionals have countles

Jun 11
32 min

183. Emily Bardach, Executive Director of AWPA, on Advocacy, Strategic Planning, and Building Momentum

When your industry is everywhere but almost invisible, how do you tell your story? And how can associations help members navigate tariffs, supply chain pressures, and cha

Jun 4
30 min

182. Celeste Warren, Founder of Destination STEM, Inc, on Representation in STEM, Virtual Access, and Building the Future Workforce

What happens when young people never see anyone who looks like them in the careers they dream about pursuing? And how can associations, nonprofits, and mission-driven org

May 28
23 min

181. Michele Jones, EVP/CEO of NIA, on Her Long Tenure, National Standards, and Member Value in a Consolidating Industry

What if one of the most important contributors to energy efficiency, worker safety, and emissions reduction is also one of the most overlooked? And in an industry facing

May 21
27 min

180. Wade Tetsuka, President of UST, on Payments, Peer Learning, and Education as a Bridge to Success

What happens when a fintech leader decides that serving the association community means doing far more than processing payments? And in an environment where associations

May 14
25 min

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