AdTech Therapy™

What Makes a Deal Private?

Scott and Jana on PMPs and what "private" actually means (hint: just not open). Marketplace deals versus one-to-one publisher deals, why almost every bid request now carr

Demand Reroutes, It Doesn't Multiply

Our second guest takes the couch. Emry Downinghall of Unwind Media joins Scott and Jana on resellers versus direct paths. How to measure what a partner actually adds, why

Sell-Side Decisioning: Whose side Is It On?

Scott and Jana on sell-side decisioning. Magnite and PubMatic both told Wall Street they want to own the decision layer, and they're building it on publisher data. Why th

If You Need to Ask, You Probably Don't

Scott and Jana on data strategy. What "we have good data" actually means, why your taxonomy makes or breaks the whole thing, when a DMP is worth the money (if you have to

Buyer Direct and the Return of the Waterfall

A bonus session on Buyer Direct. Agents book reservations, network tags pile up, and the waterfall is back after fourteen years. Plus why quality supply gets locked up fi

Beware the Kool-Aid

Scott and Jana on Google's Buyer Direct. What it actually is and why it isn't programmatic guaranteed, whether extra agency demand is worth the disintermediation, and the

Why We Can't Have Nice Things

Our first guest takes the couch. Publisher advocate Lila Hunt joins Scott and Jana on why we can't have nice things. Being relentlessly correct, the double standard that

Why Things Move Slowly

Scott and Jana on why things move slowly in ad tech — telling the difference between butter and molasses, developers who hate ads and fight you at every turn, a biz dev d

Stay Up Late and Make it to Breakfast

Scott and Jana on making conferences actually count. How to pitch the trip to your boss, why skipping the content kills your credibility, what to do when they suspect a b

Where the Puck Are We Going?

Scott and Jana on the agentic future. How to skate to where the puck is going, which pitches are products versus decks, and what agentic does to publisher margins. Plus o

Chasing the Wrong Ghost

Scott and Jana on chasing the wrong ghost. Direct sellers afraid programmatic will cannibalize their business, a CRO pushing audience extension when the real question is

Cheap is Expensive

Scott and Jana on hiring junior vs. senior, the true cost of rev shares and lift deals, DIY vs. managed services, and the meeting culture eating your team alive

Advocate or Evaporate

Nobody's coming to promote you. Scott and Jana on advocating for yourself, getting out of the weeds, and whether you're built to manage or master one thing - plus three p

Running into Walls

Scott and Jana on running into walls in ad tech — why your best ideas stall, the superstar trap that breaks ops teams, and how to get budget without looking like an emerg

One Question, Three Answers

Scott and Jana on holistic revenue management and why RPV is your one true metric - pluse new wrappers, how long a test should bake, and a ceo blaming programmatic for a

Comfortable Being Uncomfortable

The debut session. Scott and Jana on getting comfortable being uncomfortable - agentic buying, where publishers should lean into AI, and whether you just automated yourse

AdTech Therapy™ Teaser Intro

We're just getting warmed up here. Get ready for you first session. Visit us at https://www.adtechtherapy.com/patient-portal to submit your questions into the Patient Po