How To · Liz Chapman | Podcast Launch Strategist for Entrepreneurs

Your Podcast Launch Plan - The Strategy-First Guide to Starting a Podcast That Supports Your Business

by Liz Chapman | Podcast Launch Strategist for Entrepreneurs

Thinking about starting a podcast for your business but not sure how to turn your idea into a show that actually supports where you want your business to go? Your Podcast Launch Plan is an eight-episode, strategy-first series that walks you through the decisions behind a successful podcast launch before you get caught up in microphones, software, and production. You’ll build a podcast strategy around what you want your show to accomplish, who you want listening, and what will make those listeners choose your show and keep coming back. Along the way, we’ll cover podcast SEO and discoverability, cover art, your first podcast episodes, creating valuable content, and how to turn your plan into an intentional launch. Hosted by podcast strategist Liz Chapman, this series will help you move from “I want to start a podcast” to having a clear plan for a podcast designed to support your business. Website: https://lizchapmanco.com/

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Latest episodes

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The Story Behind Your Podcast Launch Plan (and the Strategist Behind It)

You've spent eight episodes learning how to build a podcast that supports your business. Now, I want to share a little more about the person who's been guiding

Oct 28
17 min

What Turns a Podcast Plan Into an Actual Launch?

EPISODE 08 You've thought about your podcast strategy, your ideal listeners, your content, and how you'll get your show in front of the right people. So what&

Oct 28
18 min

Your Podcast Launch Strategy Starts Before Launch Day

EPISODE 07 You've spent time planning your podcast, choosing your topics, and preparing your episodes. But have you thought about how people are actually going to h

Oct 28
17 min

Every Podcast Episode Should Move Your Listener Somewhere

EPISODE 06 You've planned your podcast episodes, recorded your content, and shared something valuable with your listeners. But what happens after someone finishes l

Oct 28
18 min

Your First Podcast Episode Is the Beginning of a Relationship

EPISODE 05 Your first podcast episode is an opportunity to introduce listeners to more than your expertise. It's a chance to let them get to know the person behind

Oct 28
20 min

Create Podcast Cover Art That Stands Out to the Right Listener

EPISODE 04 Your podcast cover art is often one of the first things a potential listener notices when they discover your show. And when someone is scrolling through a po

Oct 28
17 min

Podcast SEO Starts Before You Launch

EPISODE 03 Before you launch your podcast, you're already making decisions that affect whether people will be able to find it. Your podcast name, show description,

Oct 28
16 min

Your First Podcast Episodes Need to Make the Right Listener Want More

EPISODE 02 You've got ideas for your first podcast episodes. But will those episodes give the right people a reason to keep listening? In Episode 2 of Your Podcast

Oct 28
17 min

Your Podcast Strategy Starts With This One Question

EPISODE 01 Before you choose a podcast name, buy a microphone, or plan your first episodes, there's one question you need to answer: What do you actually want your

Oct 28
11 min

Welcome to Your Podcast Launch Plan

Thinking about starting a podcast for your business? Your Podcast Launch Plan is an eight-episode series designed to help you make the strategic decisions behind launchi

Oct 20
1 min

Chart positions

Where Your Podcast Launch Plan - The Strategy-First Guide to Starting a Podcast That Supports Your Business ranks today in each Apple Podcasts chart (US, Oct 29, 2026).

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