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Fashion & Beauty · Natalie Tincher

Wear Who You Are

by Natalie Tincher

Every person has a style, and every style deserves support. Enter your style strategy cheerleader and founder of BU Style, Natalie Tincher. Since 2010 Natalie has worked with hundreds of personal clients as well as large corporations and a major global news network—and she is here to guide you. Each episode shares real questions, practical insights, and thoughtful conversations about how clothing works in real life . . . not just on social media. You’ll hear from trusted style experts like tailors, designers, and other industry professionals, along with my own perspective from years of working with clients who want their wardrobes to truly support their lives. This podcast isn’t about chasing trends or copying someone else’s style. It’s about giving you the knowledge and perspective to make thoughtful decisions about what you wear. Because when your clothing feels like an extension of you, getting dressed becomes one less thing to overthink—and one more way to show up as yourself.

Latest episodes

Showing 20 · updated from the feed

The Anatomy of a Great Blazer

Blazers should be quality, low cost-per-wear closet heroes. But what makes one worthy of all that wear? In this episode, Natalie welcomes back her Style Friend Farida Ra

Sep 16
21 min

How to Find a Great Tailor

Finding a great tailor can completely change the way you shop—and the way you feel in your clothes. In this episode, Natalie is joined by two of her trusted style friend

Sep 2
17 min

What to Wear to the Theater: Broadway, the West End & Beyond

Is there still a dress code for Broadway, the West End, or live theater? Officially, no. Unofficially? Natalie has some very (very) strong thoughts. As a personal stylist, l

Aug 19
7 min

Packing for Europe: Lessons from Her First Trip Abroad

I love a good packing strategy. But sometimes, when you've traveled enough, you forget the little things—the questions you no longer think to ask and the lessons that hav

Aug 5
17 min

Stuck in a Cardigan Rut? New Layering Ideas

Feeling stuck defaulting to the same cardigan or blazer? In this Nat Chat, Natalie shares fresh, practical ways to layer your outfits without losing your style. From butt

Jul 22
6 min

Clothing Prices Are Wild Right Now. Let’s Pivot

Clothing prices are up—and yes, it’s frustrating. In this Nat Chat, Natalie gets honest about the reality of rising costs and how we navigate it together. While we can’t

Jul 8
7 min

How to Choose Fabrics That Feel Good and Wear Well

Fabrics can make or break how your clothes look, feel, and function. In this guest episode, Natalie sits down with Wear Who You Are style friend Farida Raafat of DALYA to

Jun 17
16 min

Shoes Made for Walking . . .In Europe

Planning a Europe trip and tempted to buy brand-new “walking shoes”? Pause. Straight off a trip to Europe with her niece, Natalie shares how to stay comfortable and avoid

Jun 3
5 min

How to Stand Out In a Sea of Style Sameness

Feeling like everyone suddenly looks the same? You’re not imagining it. In this Nat Chat, Natalie breaks down why algorithms are shaping our style more than we think—and

May 20
7 min

Hot Outside, Freezing Inside: Summer Work Style

Summer work style comes with a unique challenge: it’s sweltering outside and freezing inside—and you still need to look polished. In this episode, Natalie is joined by c

May 6
13 min

Landed Your First Office Job? Here's How to Start Building Your Professional Wardrobe

Starting a new role and tempted to buy an entirely new wardrobe overnight? Take a breath. Natalie breaks down what actually matters, what to buy first, and how to build a

Apr 22
6 min

What Should Spring Workwear Actually Cost?

How much should you really budget for spring workwear? Natalie gives you tips on how to create a plan that works for you. We'll walk through a real scenario using the cos

Apr 8
7 min

Not Everyone NEEDS a White Button-down

Every list says you need a white button-down. Natalie says: not necessarily. In this episode, she shares versatile alternatives to wear under blazers and other layers . .

Mar 25
6 min

How to Look Luxe for Less

Looking polished doesn’t have to mean spending more. In this episode, Natalie breaks down how to look luxe on a budget—from fit and fabric to finishing details—and why in

Mar 11
7 min

Try It On, Be Cool: Fitting Room Rules That Matter

We need to talk about fitting rooms. Not the lighting (okay, maybe a little), but what actually happens inside—the habits, the hang-ups, the helpful tips, and the unspoke

Jun 25 2025
26 min

How to Know If You’re Ready to Work with a Personal Stylist (and How to Find the Right One for You)

Personal stylists are more visible than ever—but if you’ve never worked with one, you might be wondering: Is it worth it?Is it only for celebrities or fashion people?Wil

May 21 2025
34 min

Dress the Way You Want to Be Addressed with Farida Raafat: The Power of Bespoke Style

This episode is as engaging as it is educational. I am joined by Farida Raafat, founder of DALYA, for a rich conversation about personal style, the meaning behind materia

Apr 16 2025
54 min

Wearing Joy at 89: Style, Loss & Loving Life w/ Marin Foster

At 89 years old, Marin Foster is proof that style has no age and that life’s next chapter can always be rewritten—one outfit at a time. After losing her beloved husband o

Mar 19 2025
49 min

Respect The Journey: Notes On Traveling Through Asia

In the newest episode of Wear Who You Are, Natalie opens up about her month-long adventure through Asia, sharing some valuable lessons she picked up along the way. With s

Feb 19 2025
35 min

Party on the Bottom! All your Denim Questions Answered!

Welcome to our "Party on the Bottom!" In this town-hall format Nat Chat, Natalie tackles the world of denim. (And, yes, she addresses the Gen Z backlash against skinny je

Feb 5 2025
24 min

Chart trend

Position in the Fashion & Beauty chart (US), last 90 days.

#95
all-time peak
1
day in the top 100 since Dec 2024

Chart positions

Where Wear Who You Are ranks today in each Apple Podcasts chart (US, Sep 21, 2026).

#172 NEW Fashion & Beauty US

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About Wear Who You Are on Reason.fm

Here you find the Apple Podcasts chart positions of Wear Who You Are, its latest episodes to listen to directly, and reviews from listeners. Rankings are updated daily for the United States.

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