Unpopular Opinions with Sandra Coan | A Photography & Business Podcast

The Real Cost of Natural Light

I don't know what it's like where you live, but I live in Seattle, WA, and it is starting to feel like fall. The days are already getting a little shorter. The evenings

The Problem with Online Classes

Have you ever bought a photography class that you were absolutely convinced was going to change your business... And you log in, do the work,  finish it and realize... n

Do You Trust Yourself?

Have you ever finished a session and thought… “that was amazing!  I totally nailed it!” The light was beautiful. Your clients were perfect and easy to work with Everyt

Two Things You Need to Know to Get Beautiful, Natural-Looking Light with Off-Camera Flash

Fall busy season is coming, and so are shorter days. If off-camera flash still feels intimidating, this episode is for you. Sandra breaks down the only two things you a

Do You Want To Quit Sometimes? Me Too.

I started my business in 1999, which means this is my 27th year doing this  as my career.  I’ve been in my studio for 20 years. I run an education company that has served

Marketing Has Come Full Circle (And Here's Why That's Good News)

This is Unpopular Opinions, and today's unpopular opinion is this: your website and your blog are more important than ever. And AI is the new word of mouth marketing. Re

How ChatGPT Booked Me a Client at 3am

Lately I've been talking about the new changes AI has brought to how clients find our businesses. Today I'm going to share a story about how client-centered marketing b

Your Problem Isn't Your Marketing

A few weeks ago I sent a survey to my email list asking them to identify their biggest business struggle. 71% identified marketing as their biggest hurdle in their busine

Three Things Twenty Years In My Studio Taught Me

Twenty years ago, I signed a lease terrified, alone, with twin newborn twins at home and no guarantee any of it would work. I had no idea what I was doing. Just rent to

How to Photograph the Holidays, Even When the Light is Terrible!

The holidays are coming up and that means holiday photos! But how do you capture that fabulous holiday ambience when the light is terrible? We're going to talk about the

Why "Charge Your Worth" is Terrible Advice

Unpopular opinion: I think "charge your worth" is terrible advice. Do you think you have a pricing problem? Let's talk about it! Here is that pricing worksheet I talke

Why Natural Light Isn't Always Better

My goal with this podcast is to challenge industry myths, question the so-called ‘rules,’ and talk about what really works when it comes to building a photography busines

We All Start as Beginners

It's important to remember that we all start as beginners! This week we're talking about the comparison trap, how to grow your business, and what I wish I could have tol

How to Attract and Book More Photography Clients

Hi friends! This week on the the podcast, we're going to talk about how to attract clients who are happy to pay what you're worth. I call it the "Tripod Framework" ' - t

Why Are So Many Female Photographers Bullied on the Internet?

Hey friends, it’s Sandra, and today I want to talk about something that’s been showing up a lot in my world lately — and maybe in yours too. It’s something that I think d

29: Complete Guide to Family Photography

I've spent the last year writing my new book, The Complete Guide to Family Photography, and on today's episode I'm sharing a little about the writing process as well as w

28: Off-Camera Flash: Which is the Best Class for Me?

So you want to learn about off-camera flash but you're not sure which is the best class for you? This week on the podcast I'll break down exactly which class is best for

27: How To Balance Flash and Christmas Tree Lights

Now that Thanksgiving is over, we are ready for the holiday season. For photographers this can be a really busy time of year. One of the requests I get a lot this time of

26: Can Group Coaching Help Your Photography Business?

This week on the podcast we are focusing on the power of group coaching! A big component of what we do in Sandra Coan Certification is group coaching. We have two group c

25: How to Find More Photography Clients

Hi friends, welcome back to the podcast! Today we are talking about booking clients as a photographer. If you are not finding clients OR you aren't getting the kind of cl