Music Interviews · John J. Thompson / True Tunes
by John J. Thompson / True Tunes
We make no apologies here: Our goal is to help artists as they work to make the world a more beautiful and musical place, and to help grow audiences for those artists, both in scale and in depth. You might notice that our conversations with artists, producers, authors, and industry leaders are usually focused on those two main themes: artist and audience development. I experienced this first-hand for decades at the Cornerstone Festival – and I have dedicated my life to it for over forty years. And now, as an artist and author myself – and as a professor and director of music industry studies – helping the next generation of songwriters and artists find their way in this algorithmically addled environment is very close to my heart. I’m still here – working to make sense of it all right alongside everyone else. This is what we believe: We believe music is spiritually significant, not merely entertaining. All music participates in something larger than itself. We believe human curation is more valuable than algorithmic convenience. Trusted guides with great taste and earned judgment matter more than a machine that gives you more of what you already like. We believe gathering matters more than commerce, though commerce makes gathering possible. The transaction is credible because the curation is trustworthy. We believe countercultural conviction can be held without apology and without aggression. We know who we are. We are not interested in being popular in the wrong rooms. We believe the artist and the audience are equally sacred. The line between them nearly disappears when music is doing what it is supposed to do. The faith underneath all of it shows up in the questions we bring, not in the answers we insist on. We are a virtual – and occasionally real-life venue, not a feed, with lots of rooms to explore. A gathering place with human voices at the center -- asking what the work is doing to us, where it comes from, and why it matters. We still believe. So do you. Come join us.
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Where The True Tunes Podcast ranks today in each Apple Podcasts chart (US, Sep 21, 2026).
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I just listened to the Chris Taylor/ Sixpence episode. John had a way of describing music that is compelling and makes you want to listen to more of it. He gets beyond the music itself and describes the song writer’s intentions behind the songs and the ineffable way music can make you feel.going to listen to the new Sixpence album now!
In a world full of hundreds of thousands of podcasts, this one is certainly worth listening to if you’re a fan of good music (and this does not necessarily have to mean “Christian music”). Thanks JJT, for blessing us again with thoughtful conversation.
True Tunes magazine (as well as The Door) we’re go-to’s as a young YP. JJT “got it” when it came to music. Trying to explain to others the “why” always left me frustrated. I’d just point to TT or The Door and say, “They get it.” The podcasts are a great walk down memory lane as well as a peek into what’s going on today. The legends that came before with their struggles and imperfections to the new kids who’ve taken up the mantle, put their spin on things, and have run with it. I’ve recommended this podcast to several of my friends; those on the fringe with me and those who wonder about us.
Found this during the start of COVID. I came for the interviews but stay for the music. You can tell he puts lots of thought into the song lineup. I can only imagine how many hours John spent making mix tapes back in the day. The podcast production quality is high. In terms of interviews, he has hit all my favorites: Choir, 77s, Chagall and has turned me on to new artists, as well. The interview questions are thoughtful and meet the artist wherever they are at that moment, without judgement. Because of this podcast I read (listened to) Jesus, Bread, and Chocolate, and two weeks after finishing the book, my friend offered me a coffee roaster. Needless to say I jumped all over it but probably would not have been as excited if I had not providentially just finished the book. Thanks True Tunes.
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