The Rep Connection artwork

Non-Profit · www.manaonline.org

The Rep Connection

by www.manaonline.org

Manufacturers need a sales force on their side, but that doesn't mean that they need a sale force on their payroll. Just as they outsource their legal and accounting functions, many manufacturers now outsource their sales function to highly-professional manufacturers' representative firms. "The Rep Connection" is best practices, tips, and solutions for manufacturers about using outsourced sales forces and for manufacturers' representatives whose business model includes continuous improvement of the services they provide.

Latest episodes

Showing 20 · updated from the feed

Marketing Your Manufacturers' Representative Business

When a line that can increase your commission income by 10 to 20% is looking for a rep in your territory, how do you make sure you are in the running? A rep firm's succes

Jun 9
10 min

Developing New Markets With Professional Manufacturers' Reps

May 13 2025
28 min

How to Run Impactful Sales Meetings with Manufacturers' Reps

May 13 2025
54 min

How to Handle Territory Visits

May 13 2025
59 min

Working With Rep Councils

May 13 2025
25 min

Rep-Manufacturer Communications

May 13 2025
54 min

Sales Reps and Manufacturers: Adversarial or Cooperative?

May 13 2025
1 h 01 min

Understanding the Rep-Principal Relationship

May 13 2025
58 min

Working as Partners in Profits

Originally recorded May 2020

May 13 2025
30 min

What is a Rep? Why Start a Rep Agency?

In less than 10 minutes, hear what it means to become a professional manufacturers' representative.

Dec 10 2024
9 min

Steps To Rep Professionalism

An introduction to MANA's steps to rep professionalism

Dec 9 2024
6 min

Hiring Salespeople for Your Manufacturers' Representative Firm

Insights For Hiring Salespeople for Your Manufacturers' Representative Firm

Dec 1 2024
34 min

Harvard Business School - Outsourcing Sales by Charles Cohon

Entrepreneurial Harvard Business School students often use outsourcing as a tool when they launch new ventures. To explain how the selling function can be outsourced, Har

Dec 1 2024
1 h 13 min

021: Peter Zafiro

Peter Zafiro, General Manager, LinMot USA, Inc. is an experienced hand working with manufacturers' representatives and in this episode of Outsourcing Selling he shares ho

Sep 20 2017
26 min

020: If Your Rep Agreement is a Cadillac Don't Trade It For A Broken-Down Yugo

Years ago, your principal signed a rep agreement with you that protected your commission earnings, so you invested time and hard work to grow that line. Now your principa

Sep 13 2017
12 min

019: Best Practices Interview with First Mfr. on MANA's Board of Directors: Charlie Ingram, Eriez Mfg.

In this podcast Charlie Ingram, Vice President, Sales and Marketing, Eriez Manufacturing, gives representatives a chance to see themselves as a manufacturer sees them.

Sep 6 2017
15 min

018: My biggest principal was just sold. What do I do now?

Sometimes a new owner makes things better for reps. More often, a new owner eventually challenges legacy reps to prove their value, or even fires all its reps to save on

Aug 30 2017
17 min

017: Women Entrepreneurs – Untapped Rep Talent Pool

In this podcast the first woman member of MANA's Board of Directors, Michelle Jobst of Jobst Incorporated, Eden Prairie, MN, discusses her recent Agency Sales magazine ed

Aug 9 2017
14 min

016: 1949 Rep Article Rings True Today

The year was 1947. Harry S Truman was president, the World Series was televised for the first time (the New York Yankees beat the Brooklyn Dodgers in seven games), Chuck

Jun 29 2017
8 min

015: European Manufacturers' Representatives

Manufacturers' representatives are thriving in North America, but that's not the only place where sales force outsourcing has robust support. European manufacturers' repr

Jun 7 2017
10 min

Chart trend

Position in the Non-Profit chart (US), last 90 days.

#69
all-time peak
3
days in the top 100 since Jan 2025

Chart positions

Where The Rep Connection ranks today in each Apple Podcasts chart (US, Sep 23, 2026).

#115 NEW Non-Profit US

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