The P2P Soapbox

Planning Beyond the Next Event Season with March of Dimes’ Laura Goodwin

A strong P2P strategy isn’t built by one team or one event season. Creating sustainable growth means bringing the right people together, building a shared vision and maki

Discovering Fresh Campaign Ideas From Within with Disabled American Veterans' Laura Rusche

The next great campaign idea may not come from watching what other organizations are doing. It may come from paying closer attention to the people who already support you

Making Space for Gen Z Men in Peer-to-Peer Fundraising with The Ability Experience's Shaw Guidi

As organizations look to engage the next generation of fundraisers, many are asking the same question: what actually motivates Gen Z, and especially young men, to show up

Reimagining Your Social Challenge Strategy with Cancer Research UK’s Gareth Mulcahy

Social challenges surged during COVID, creating a powerful wave of participation and connection. Now, as the landscape matures, many organizations are asking where these

Demonstrating the True Value of P2P Fundraising with American Foundation for Suicide Prevention’s Kathe Goller & Mike Lamma

Peer-to-peer fundraising continues to hold a meaningful place in many organizations. But as revenue strategies diversify and new channels emerge, it’s facing fresh scruti

Unifying Teams Around A New Event Vision with Curebound’s Liz DiGeronimo & Erik Gordon

What happens when you rethink everything about your signature event all at once? From branding and location to timing, Curebound took a leap that could have reshaped ever

Connecting Families to Community from Day One Through P2P with Autism Speaks' Christie Godowski

For many families, a peer-to-peer event is more than a fundraiser, it’s their first step into a community that understands and supports them. When organizations show up w

Rewriting Your Email Strategy for Real Connection with Crohn's & Colitis Foundation's Charlotte Conmy

In a world where inboxes are overflowing and attention is limited, email isn’t dead, it just needs a new approach. The organizations seeing results today aren’t sending m

Nurturing P2P Relationships That Go Beyond the Finish Line with The Christopher & Dana Reeve Foundation's Kelly Lamb

Endurance fundraising is about more than race entries and revenue goals. At its best, it’s a relationship-driven experience that connects people to purpose in lasting way

Rethinking Your Approach To Capacity Building with the Multiple Myeloma Research Foundation’s Diana Perrault

Many fundraising teams are stretched thin, yet the work keeps expanding. Instead of pushing harder, some organizations are stepping back and reimagining what healthy capa

Motivating Fundraisers With Purposeful Recognition with the University of Texas MD Anderson Cancer Center's Meredith Perkins

Recognition is no longer just about t-shirts or medals - it’s about meaning. Thoughtful, mission-driven recognition strategies can deepen fundraisers’ emotional connectio

Balancing National Consistency & Local Flavor in P2P Events with Susan G. Komen’s Andi Hughes

Many large nonprofits struggle with the tension between standardization and localization in their fundraising programs. When national organizations move toward centralize

Onboarding & Coaching A High-Impact Volunteer Team with Four Diamonds' Suzanne Graney

Managing volunteer leadership presents unique challenges, especially when your entire executive team changes annually. The most successful campaigns don't just recruit gr

Bridging The Gap Between Major Gifts & P2P Fundraising with Sinai Health Foundation's Jamie Lamont

While many healthcare organizations treat major gifts and peer-to-peer as separate fundraising channels, some forward-thinking institutions are discovering the power of i

Evolving Your P2P Strategy Alongside Your Community with Cystic Fibrosis Foundation's Robin Paterson

When life-saving treatments transform a terminal diagnosis into a chronic condition, everything changes — including how communities fundraise. The peer-to-peer landscape

Setting Your Teams Up For Success with Dolphins Cancer Challenge’s Javier Sanchez

Leading a P2P campaign means managing multiple moving pieces—fundraisers with different experience levels, corporate partners with varying expectations and internal staff

Deploying P2P Strategies For Emergency Response with American Red Cross' Jessi Woomer

Crisis fundraising operates on a different timeline than traditional campaigns. When disaster hits, organizations have a critical 24-hour window to mobilize resources and

Embracing A Builder's Mindset with Parkinson's Foundation's Kayln Henkel

There's a fundamental difference between inheriting a well-oiled P2P machine and building one from scratch. When you're tasked with creating systems, culture and infrastr

Aligning Marketing And Field Teams For P2P Success with Wounded Warrior Project's Brandi Glover

In P2P fundraising, there can often be a disconnect between the excitement marketing generates and the direct recruitment strategies implemented by local field teams. The

Growing Your “Share Of Community” Through P2P with AIDS Foundation Chicago’s Jonathan Harris & Christina Robinson

Marketers love to throw around terms like “share of voice” and “share of wallet” - ways to track how much attention or spending a brand commands. But in peer-to-peer fund