The Media Copilot

Who Owns Your Expertise in the Age of AI? Onix Wants to Give It Back to You

On this episode of The Media Copilot, Pete Pachal sits down with Onix co-founders David Bennahum and Nicholas Nadeau to explore a very different model for AI: one where e

The future of AI content licensing, featuring Michael Ellis

As AI reshapes the internet, the future of journalism may depend on how publishers license, distribute, and protect their content. On this episode of The Media Copilot,

AI won't replace Creators. It will replace the work they hate.

What if the future of AI in media isn't replacing storytellers, but giving them better tools to tell better stories? This episode is sponsored by Descript.com  In this

When bots become the audience

Bots now make up about half of all web traffic. Are they a threat to block or an audience to win?  For most of the web's history, the deal was simple. Search engines poi

AI didn’t kill Local News. Could it actually save it?

Local journalism has spent the last two decades fighting for survival. First came the internet. Then Craigslist. Then Google and social media. Advertising disappeared, ne

The future of journalism is personal: How The Journal is building AI for readers, not robots

As AI transforms the way news is created and consumed, The Wall Street Journal is reimagining storytelling around trust, personalization, and audience experience. This e

AI's reality check: Why Sharon Goldman is looking beyond the hype

This episode is sponsored by: Adobe Acrobat This week on The Media Copilot, Pete Pachal sits down with veteran AI journalist and former Fortune reporter Sharon Goldman t

Tech companies are becoming Media companies. What happens next?

As AI transforms how people discover information, the relationship between technology, media, and audience trust is evolving rapidly. This episode is sponsored by: Adobe

Local news, AI, and the fight for accountability

How veteran editor Rick Hirsch sees AI helping journalists do more with less, while protecting the trust that investigative reporting depends on. This episode is sponsor

The Scraper Economy is already here. Publishers just aren’t getting paid.

As AI systems increasingly rely on publisher content to answer questions, a new marketplace for information has quietly emerged. The problem? Publishers are barely part o

AI won’t save Local News. But it might reinvent it.

Local journalism is collapsing under old business models. The next version may be more dependent on AI than most newsrooms are ready to admit. By The Copilot Can AI hel

How AI is changing B2B media

In a world of fewer clicks and higher stakes, B2B media is being rebuilt around outcomes, not impressions. The media industry has spent years optimizing for clicks, traf

The Real Battle in AI Isn’t Capability. It’s Trust.

Why the future of generative media may hinge on who owns the data and who gets paid for it. Generative AI can now create high-quality images and videos in seconds. But a

Can You Certify Good AI use? This Organization Thinks So

As AI reshapes journalism and media, Richard Murphy of the Alliance for Audited Media explains why the industry needs actual standards. AI is no longer experimental in m

When AI changes discovery, who still gets paid?

AI is reshaping how people search, shop, and consume information and that shift is starting to challenge the business models that have supported media for decades. In th

Search is Changing Fast. Is Your Brand Ready for the Answer Engine Era?

Search is changing fast, and AI is at the center of it. Search is no longer just about blue links and ranking on Google. More and more, people are getting their answers

Building the Newsroom AI Playbook Without Turning Journalism into Slop

AI is rapidly becoming part of how news is produced, distributed, and discovered. But what does that actually look like inside a newsroom? In this episode of The Media C

She’s Building the AI Agent That Could Replace Your News Feed

What if instead of scrolling headlines, you had a personal intelligence agent that understood what matters to you and delivered only signal, not noise? In this episode o

Fake News at Machine Speed: Inside AI’s Impact on Media Trust

Poynter’s Alex Mahadevan explains how newsrooms can use AI without losing the fundamentals of verification, context, and accountability. By The Copilot AI is already em

AI, and copyright: How media can decide between litigation or negotiation

Lawsuits set public rules; contracts set private ones. A media attorney on how leverage, timing, and context decide the path. In this episode, Pete Pachal sits down with