STYLE AS IDENTITY artwork

Fashion & Beauty · The Majority Group

STYLE AS IDENTITY

by The Majority Group

Meet the brands using style to preserve culture, serve community, honor identity – and evolve our understanding of the style-status-quo. Hosted by Lola Catero and Frankie Ikwuazom.

Latest episodes

Showing 20 · updated from the feed

Custom | Aziza: Turning Teeth into a Canvas

Aziza-Abdullah Nicole approaches jewelry as art, investment, memory, and inheritance. Through her namesake brand, Aziza, she creates fine jewelry, engagement rings and

Aug 3
52 min

Custom | Filippo Sorcinelli: Vestments of the Vatican

Filippo Sorcinelli's work spans sacred vestments, fragrance, music, photography, and art. Yet across every practice, a common thread emerges: creating beauty in service o

Jun 30
56 min

Custom | Studio Maçon: Heirlooms with Emotional Functionality

"This thing doesn't exist yet, but I already know it matters." That's what the custom clientele of Studio Maçon are saying when they commission Hannah Woodard to create

Jun 26
31 min

CUSTOM | Watson Ellis: Who Gets to Wear the Suit?

Melissa Watson Ellis wants women to stop making headlines simply because they wore a suit. Through Watson Ellis, her custom and bespoke suiting atelier, Melissa is changi

Jun 16
27 min

ANCESTRY | Reflections with Lola and Frankie

Who are we? Some of us look to our past as well as our present to answer that question. We spoke to four brands (UnoEth, Nazzal Studios, House of Aama, and Dendezeiro) wh

Apr 22 2025
26 min

ANCESTRY | Dendezeiro: Bahia-born brand shows brega is beautiful

Brazilian born-and-blessed brand Dendezeiro represents the lesser acknowledged narratives of Bahia. Through the lens of Hisan Silva and Pedro Batalha exploring their fami

Apr 15 2025
38 min

ANCESTRY | House of Aama: Ancestral memory as a public experience

Akua Shabaka, along with her mother, Rebecca Henry, established House of Aama in 2015. Akua and her mother are world builders and weavers of visual stories. They create s

Apr 8 2025
34 min

ANCESTRY | Nazzal Studio: “What Should Have Been Home” reflects on the future

Although Sylwia Nazzal dreamt of one day launching her own brand, her first goal after graduating from Parsons Paris in 2023 was to gain in-house experience. However, no

Mar 18 2025
31 min

ANCESTRY | UnoEth: Father-daughter duo build business in community

If you’ve ever had a truckload of product catch fire just before it reaches its destination…then you can relate to UnoEth. If you haven’t experienced this feeling, tune i

Mar 11 2025
34 min

PATENTS | Reflections with Lola and Frankie

Innovative products can change our lives. We spoke to four brands (Evelyn & Bobbie, Crave, For Them and CuteCircuit) whose patented products grant us permission to choose

Mar 4 2025
20 min

PATENTS | CuteCircuit: 2X ‘Best Inventions of The Year’ by Time Magazine

CuteCircuit was the first fashion company to create smart textile-based garments that create an emotional experience for their wearer. Like their Hug Shirt™ that can send

Feb 25 2025
36 min

PATENTS | For Them: The first-ever Jockless Strap

Queer people have been using DIY techniques to present more fully as themselves since the first baby gay was born. Recently brands have started to build products safely,

Feb 18 2025
30 min

PATENTS: Crave | The first Pleasure Jewelry without the ick

In 2008 Ti Chang went searching for an enjoyable pleasure product. All she saw were lazily made, anatomical parts. As an industrial designer, she set out to create the pr

Feb 11 2025
32 min

PATENTS: Evelyn & Bobbie | The first underwire replacement bra in 88 years

In the US, only 12% of patents are granted to women. Evelyn & Bobbie founder, Bree McKeen, has six of them. With their biomimicking bras, Evelyn & Bobbie offers the world

Jan 28 2025
32 min

ORIGIN | Reflections with Lola and Frankie

Made in Portugal. Designed in NY. How do we define where a brand is ‘from’? Its origin? Is the answer straightforward, or nuanced, like our very own origin stories? We me

Jan 21 2025
31 min

ORIGIN | Bhavya Ramesh: Melding rich storytelling into precious metals

Bhavya Ramesh and her namesake brand are expanding the audience for Indian jewelry both globally (outside of India) and locally (beyond Indian weddings). Bhavya creates t

Jan 14 2025
33 min

ORIGIN | Savant Studios: Inspiration is a commodity

Michael Graham is the curious, romantic magic behind Savant Studios. The brand that produced the Brooklyn *it* trucker hat and 700 original pieces for Olympic athletes. T

Jan 7 2025
28 min

ORIGIN | Sheila Rashid: Chicago Style takes Center Stage

Chicago is the third largest city in the US but had its first ever fashion week this year. Brands like Sheila Rashid are putting it on the map by representing Chicago sty

Dec 24 2024
28 min

ORIGIN | The Øther: It’s not a collection it’s a mood

Through her brand The Øther, Nyla Hasan is connecting craft to identity. Using artisan-made, small batch garments she explores her experience and the tension of feeling l

Dec 17 2024
27 min

COLLABS | Reflections with Lola and Frankie

Let's unpack what we learned from the previous four collaboration-focused episodes Dinner Service NY, KSENIASCHNAIDER, Zipeng Zhu and Tala Barbotin Khalidy. Ranging from

Dec 12 2023
29 min

Chart trend

Position in the Fashion & Beauty chart (US), last 90 days.

#80
all-time peak
5
days in the top 100 since Dec 2024

Chart positions

Where STYLE AS IDENTITY ranks today in each Apple Podcasts chart (US, Sep 17, 2026).

#89 ▲ 53 Fashion & Beauty US

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