Proof to Product artwork

Design · Katie Hunt

Proof to Product

by Katie Hunt

Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a business that supports your best life. If you've ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you're a just starting out on your business journey or you've been at it a while growing an empire, this show is for you. Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you're in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you'll gather new ideas each week to help you grow your profit, build your team and lead with integrity. Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can't rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals. Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she's helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs - one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she's here to pull back the curtain and share her best kept secrets so that you don't have to learn things the hard way. Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources

Latest episodes

Showing 20 · updated from the feed

Quick Hit: Should I Create My Own Gift Guide For the Upcoming Holidays?

I know you have a lot on your plate right now. You've got products to make, orders to ship, and about a hundred decisions that you're making every day. I do not take it

Oct 8
5 min

463 | How NY NOW’s New Ownership is Reimagining the Experience For Brands and Buyers with Dorothy Belshaw

Dorothy Belshaw has spent more than three decades in the gift, home, and trade show industries. She's led some of North America's biggest markets—from NY NOW to Atlanta M

Oct 6
38 min

Quick Hit: Is My Business Serving Me What I Really Want?

Today's episode is a short excerpt from a conversation with one of our incredible Proof to Product community members. I love sharing these conversations because buildin

Oct 1
7 min

462 | The 5-Day Exercise That Sets Your #1 Business Priority Every Quarter with Katie Hunt

Most product-based business owners do their strategic planning late at night or in the car with ten spare minutes. Or they make a big list of everything that needs fixing

Sep 29
19 min

Quick Hit: How Do I Decide What New Products to Add to My Line?

I know you have a lot on your plate right now. You've got products to make, orders to ship, and about a hundred decisions that you're making every day. I do not take it

Sep 24
6 min

461 | How to Use Faire Without Paying Commission on Every Order with Katie Hunt

I've been having a lot of conversations lately, both private and public, about Faire. Some of you love the platform. Some of you hate it. And a lot of you are somewhe

Sep 22
21 min

Quick Hit: Do You Really Need to Know Everything Before You Start?

Today's episode is a short excerpt from a conversation with one of our incredible Proof to Product community members. I love sharing these conversations because buildin

Sep 17
6 min

460 | Building a Cohesive Product Line with Amita Nair, Amicreative

When you're deciding which products to add to your line, you probably think about sales data first. But that's only part of the story. Amita Nair has built Amicreative i

Sep 15
43 min

Quick Hit: How Can I Practice Self-Care During a Busy Work Season?

Over the years, we've had hundreds of conversations on this podcast about what it means to build a sustainable, profitable product brand. And some of those conversations

Sep 10
6 min

459 | What Happens When You Build a Successful Business You No Longer Want to Run with Lisa Congdon

Today I'm talking with someone I've admired for a long time— artist, author, illustrator, and creative entrepreneur Lisa Congdon. Lisa has been building businesses aroun

Sep 8
35 min

Quick Hit: How Do I Find My Unique Voice as an Artist When The World is Hard?

Over the years, we've had hundreds of conversations on this podcast about what it means to build a sustainable, profitable product brand. And some of those conversations

Sep 3
7 min

458 | How to Build Multiple Revenue Streams in a Product Business with Melissa Hyatt with Melissa Hyatt

What happens when one client makes up 85% of your income, and then that client cancels the contract? For Melissa Hyatt, that moment became the reason she built a business

Sep 1
35 min

Quick Hit: Should I Be Collaborating More in My Business?

Over the years, we've had hundreds of conversations on this podcast about what it means to build a sustainable, profitable product brand. And some of those conversations

Aug 27
5 min

457 | The Cost of Not Doing Paper Camp with Katie Hunt

What did it cost you to not do Paper Camp last round? Not what it costs to join the program — we'll get to that. I'm talking about the other number. The invisible one.

Aug 25
14 min

456 | 690 Wholesale Accounts and We Still Found Money Left on the Table, Case Study with Rachel O’Neill, Loftipop

Thirteen years in business. Nearly 700 wholesale accounts. And the biggest shift Rachel O'Neill of Loftipop made this year was admitting her wholesale business was being

Aug 20
10 min

455 | From 3 to 50 Wholesale Accounts With a Day Job and a New Baby, Case Study with Sherry Lam, Sherry's Palette

"My business is too young for this." If you've ever said that about wholesale, this episode is for you. Sherry Lam joined Paper Camp with fewer than 20 SKUs, a handful of

Aug 19
11 min

454 | From 75 to 125 Wholesale Accounts including Her First Key Accounts, Case Study with Charina Cabanayan, Orchid & Pine

You know that moment when your business starts asking more of you than your systems can deliver? A key account shows interest, your line is scaling, and you can feel the

Aug 18
12 min

Quick Hit: What Do I Do If My Wholesale Pitch Isn’t Working?

I know you have a lot on your plate right now. You've got products to make, orders to ship, and about a hundred decisions that you're making every day. I do not take it

Aug 13
6 min

453 | 2026 Faire Summer Market Recap with Katie Hunt

Here it is, your long-awaited, highly anticipated Faire market recap for this summer season. I've been watching brands in our community have wildly different experiences

Aug 11
20 min

Quick Hit: What Does It Take to Get Into My Dream Store?

Today's episode is a short excerpt from a previous conversation I had with one of our amazing Paper Camp students. I really love using this podcast to spotlight the incr

Aug 6
9 min

Chart trend

Position in the Design chart (US), last 90 days.

#13
all-time peak
515
days in the top 50 since Nov 2024

Chart positions

Where Proof to Product ranks today in each Apple Podcasts chart (US, Oct 11, 2026).

#27 ▲ 9 Design US

What listeners say

A curated, balanced selection of Apple Podcasts reviews.

This podcast is an exceptional resource for understanding the fundamentals of launching a wholesale business (for any type of product). Katie has a knack for providing professional content that explains the industry in ways even beginners can benefit from. Every episode contains a generous wealth of information backed by years of experience. After listening to most of the episodes, I now look forward to enrolling in Proof to Product’s LABS for a deeper dive into learning about wholesale. Thanks Katie, and thanks to your entire team, for all the good work you’ve done on our behalf!

review by AB · Jul 2026

About half the time, I feel like I'm getting a lot of value and learning a lot especially when Katie has guest speakers on. However, when it's just Katie, the advice feels vague and frequently circles back to "we cover this in Paper Camp." I understand the podcast is free and that Paper Camp is how she makes money, but there are episodes that end up feeling more like a 10 minute Paper Camp ad than a podcast episode.

Deanster1394! · Feb 2026

Proof to Product is an absolute must-listen for anyone selling physical products. Katie delivers practical, actionable strategies for scaling sales, marketing, and operations, whether you’re selling online or wholesale. Each episode is packed with expert insights on everything from e-commerce optimization to trade shows and marketing systems. If you want to grow your product business strategically, increase profits, and build a brand that lasts, this podcast is a game-changer.

Delgado Creative Group · Nov 2025

I’ve been listening since 2019 and appreciate the episodes being on the shorter side and straight to the point without any ads (a rarity in the podcast world). Great, realistic advice for product business owners.

SkyLaur · Jul 2025

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About Proof to Product on Reason.fm

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