Thoroughly Considered artwork

Design · Relay

Thoroughly Considered

by Relay

A show about entrepreneurship, product design, and the ups and downs of running a small indie business. Hosted by Dan Provost, Tom Gerhardt, and Myke Hurley.

Latest episodes

Showing 20 · updated from the feed

136: Mark Four

#33 trending · Design

Myke chats with Tom and Dan chat about the new Kickstarter campaign for their first fountain pen, Mark Four.

Oct 8
52 min

135: Obi is Back

Myke, Tom, and Dan chat about the resurrection of Obi (in name, at least), the new iPhone Duo, and flush door handles on EVs.

Sep 16
42 min

134: Kevin Kelly Remains Undefeated

Myke, Dan, and Tom chat about Dan’s new guitar company, Offkilter. They then chat about Myke’s successful Kickstarter campaign for his new podcast with Jason Snell, Desig

Jun 24
49 min

133: Inspired by Star Wars™

Myke, Tom, and Dan chat about the new Limited Edition, and then dive into the state of the union of their respective businesses. Then, as usual, some AI discussion to clo

May 6
1 h 01 min

132: Clearing the Tech Deck

Myke, Tom, and Dan chat about F1 on Apple TV, as well as some other lingering Dan’s Tech Corner topics.

Mar 6
46 min

131: Authenticity in Marketing

Myke, Tom, and Dan chat about the latest Limited Edition Mark One, and then have a long discussion about adding personality and authenticity into marketing efforts.

Feb 5
44 min

130: Embarrassment, Then Relief

Myke is thinking of running a Kickstarter campaign, and wants to talk it out with Tom and Dan.

Jan 9
46 min

129: Get the Customer

Myke, Tom, and Dan chat about how their Black Fridays went, and the various marketing strategies they deployed. Then, Dan can’t resist re-introducing the iPad vs laptop d

Dec 5 2025
55 min

128: The Biannual Gift Giving Guide

Myke, Tom, and Dan each share three items they think would make excellent gifts.

Nov 19 2025
1 h 00 min

127: Replace the X with an A

Myke and Dan share some thoughts on the new iPhone lineup, then Tom joins the show to chat about the new Studio Neat Patch Club design. Then, Dan proposes a new old camer

Oct 16 2025
48 min

126: Ten Years

Myke, Tom, and Dan chat about the 10th anniversary of recording this very podcast, as well as some recent Studio Neat launches such as Keen, the rose gold color, and Mark

Sep 11 2025
1 h 02 min

125: Pikachu Phone Cases

Myke, Dan, and Tom are back to chat about the Glif returning for sale, the Seneca mechanical keyboard, Jony Ive and io, Liquid Glass, and revisit a longstanding discussio

Jul 8 2025
1 h 15 min

124: Tariff Talk

Myke is back! We have a fun and breezy chat about how tariffs are affecting our businesses, why the Material Dock was discontinued, and then follow up on some past predic

May 8 2025
1 h 11 min

123: The Last Detail with John Siracusa

Today’s guest is John Siracusa, the proprietor of Hypercritical.co and co-host of Accidental Tech Podcast and Reconcilable Differences. His object is the 2019 Mac Pro.

Apr 15 2025
1 h 20 min

122: The Last Detail with Chase Reeves

Today’s guest is Chase Reeves, know for his extensive gear reviews on YouTube. His object is the Rhizal Brio slip-on barefoot shoe.

Mar 24 2025
1 h 05 min

121: The Last Detail with Austin Mann

Today’s guest is Austin Mann, a world renowned landscape and wildlife photographer. His object is the Really Right Stuff BH-40 ball head.

Feb 20 2025
50 min

120: Imbue All of the Choices

Myke, Tom, and Dan chat about Dan’s new guitar build, how Keen progress is going, and their business themes for the year. Then a Dan’s Tech Corner about All-in-One comput

Jan 18 2025
51 min

119: Anti Alton Brown Corollary

Myke chats with Tom & Dan about how their Black Friday promotions went, using VR as a design tool, and then some product recommendations for Myke’s upcoming baby. (!)

Dec 12 2024
58 min

118: Sales and Discounts

Myke, Tom, and Dan give a Keen production update, before diving into a discussion about sales and discounts during the upcoming holidays. They close the show with a Dan’s

Nov 15 2024
1 h 19 min

117: Patch Club

Myke, Tom, and Dan discuss the newly launched Studio Neat Patch Club, Keen assembly and shipping progress, and close the show with a Dan’s Tech Corner.

Oct 18 2024
1 h 08 min

Chart trend

Position in the Design chart (US), last 90 days.

#21
all-time peak
30
days in the top 50 since Nov 2024

Chart positions

Where Thoroughly Considered ranks today in each Apple Podcasts chart (US, Oct 9, 2026).

#147 ▲ 50 Design US

What listeners say

A curated, balanced selection of Apple Podcasts reviews.

This podcast really shows you what it's like to build and launch a product as a small business. Recommended for anyone who wants to start a business - especially if you make stuff!

Blirwin · Aug 2016

I’ve really enjoyed this podcast so far, even as it’s taken a bit of a turn with the unsuccessful Obi project. And while it would have been fascinating to hear the process of producing a relatively complicated product, I’m actually looking forward now to hearing about the process for a smaller-scale self-manufactured product, as well as any new products the Studio Neat guys are working on.

troutbum61 · Oct 2015

Launching new products is hard. Getting traction is hard. Tom and Dan have had numerous successes and are sharing how their next product is launching. I love the insight from both Tom and Dan—it’s spot on for Kickstarter project creators. I’ve had 2 successful campaigns on Kickstarter, and I learned a lot from the two of them. I’m looking forward to how the new Kickstarter project turns out and how it might pivot.

Paul Solt · Oct 2015

We strive to present a balanced view by showing a diverse range of reviews from Apple Podcasts.

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Here you find the Apple Podcasts chart positions of Thoroughly Considered, its latest episodes to listen to directly, and reviews from listeners. Rankings are updated daily for the United States.

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