Petworking

Freezer Space Is Finite: Building a Brand One Lick at a Time

Debbie Hendrickx spent 18 years as a Nordstrom buyer before a 2 AM idea sent her to a Seattle dog park with an orange cart and two flavors written on a cup in Sharpie. Ni

The Fresh Shelf-Stable Bet: Wellness Reenters the Category on Its Own Terms

Wellness Pet Company exited fresh frozen a few years ago. At Global Pet Expo, they reentered the category on their own terms with protein bowls, a fresh shelf-stable pouc

Revenues Up, Visits Down: The Quiet Math Behind the Access to Care Crisis

Veterinary revenues are up, but visits are down, and that gap is where the access to care crisis lives. In this episode of Petworking, Peter Kenseth reconnects with Dr. B

Behind the Curtain: How the Mars Ecosystem Powers Antech's Innovation Engine

How does the world's largest pet care ecosystem actually work? In this episode of Petworking, I sit down with Dr. Jimmy Barr, Chief Medical Officer of Antech Diagnostics,

Marketing Magic: Why Pet Brands Can't Afford to Ignore LinkedIn

With Global Pet Expo right around the corner, I sat down with Jessica McCarthy, Founder & CEO of Brand Energy, to talk about something that should be on every pet brand's

At a Tipping Point: Pet Insurance, Affordability, and the Future of Pet Ownership

Is the middle class getting priced out of pet ownership? With headlines warning of rising pet debt and skyrocketing veterinary costs, I sat down with Lane Kent, former C

From Studio Apartment to Nine-Figure Brand: How Spot & Tango is Competing in the Fresh Pet Food Market

From cooking fresh meals for his dog Jack in a NYC studio apartment to running a nine-figure pet food company, Russell Breuer's entrepreneurial journey is one for the boo

Connecting the Dots: How Jeff Mard is Building Bridges Across the Pet Industry

In this episode, Peter Kenseth sits down with Jeff Mard, founder of Channel M, to discuss his unique business model in the pet industry. As someone who attends nearly eve

Bridging a Gap in Pet Healthcare: PetCentric Health and Subscription Care Plans

Rising veterinary costs are forcing families into impossible choices—and it's not just hurting pets. Veterinarians face mounting moral distress when they know they could

Reviewing SuperZoo and Looking Ahead to Pet Connect

Fresh from her first SuperZoo experience, Pet Connect Event Director Poppy Howard-Wall joins Peter to discuss the trends reshaping our industry. From the "Year of the Cat

Tee Off to Save Lives: The Petworking Angel Fund Open, in Partnership with the Rescue Spot Foundation

500,000 pets are euthanized annually in the US not because they're sick, but because families can't afford care. That number doesn't even include surrenders.In this episo

Darwin's Cats: The Genomic Study That Finally Treats Cats Like Cats

🐱 Why are cats still a "medical black box" in 2025? In this groundbreaking episode, Petworking host and founder, Peter Kenseth, sits down with Dr. Elinor Karlsson (Broad

Addressing Veterinary Burnout and Economic Euthanasia: Roo's Growth and the Launch of the Petworking Angel Fund

In this episode, we reconnect with Jeffrey Bishop-Hill, SVP of Marketplace at Roo, to discuss the company's remarkable growth and expansion across the veterinary relief m

Early Detection, Better Protection: Nu.Q Aims to Save Dog’s Lives With Accessible Cancer Screening

In this heartfelt episode of Petworking, host Peter Kenseth interviews Dr. Tom Butera, CEO of Volition Veterinary, about their groundbreaking Nu.Q Cancer screening techno

Expanding Access to Care: Vetster Sees the Tipping Point for Televet Adoption on the Horizon

🐾 In this episode of Petworking, Peter sits down with Mark Bordo, CEO of Vetster, one of the leading telehealth platforms transforming veterinary care. With 40-50% of dog

Petworking at Global Pet Expo 2025: Nulo's Packaging Refresh

In this Petworking interview short, host Peter Kenseth catches up with Dr. Greg Aldrich of Nulo Pet Food at Global Pet Expo 2025 to see their innovative packaging redesig

🐾 Natural Balance's Three-Pillar Approach | Petworking at Global Pet 2025

In this Petworking interview from Global Pet 2025, Peter Kenseth speaks with Lara Bernhardt of Ethos Pet Brands about Natural Balance's new three-pillar product categoriz

Chewy's Connect with a Vet Reaches Milestone of One Million Telehealth Consultations

In this episode of Petworking, host Peter Kenseth sits down with Dr. Christina "Chrissy" Fernandez to discuss a remarkable milestone: Chewy's Connect with a Vet service h

Petworking at Global Pet 2025: Himalayan Pet Supply

Join Peter Kenseth from Petworking as he chats with Nate Kredich, President of Himalayan Pet Supply, at Global Pet Expo 2025. Learn how Himalayan Pet Supply created the o

Hill's 2025 World of the Cat Report with Dr. Lisa Restine

Join Peter Kenseth of Petworking as he discusses the groundbreaking 2025 Hill's World of the Cat Report with Dr. Lisa Restine, Manager of Veterinary Communications (Felin