Second Wind by AKA

How Creatives Thrive Inside Big Companies | Amazon’s Darryl Mascarenhas

How do you build brand inside a company where thousands of people, products and decisions can pull it in different directions? Darryl Mascarenhas leads brand creative fo

Aaron Starkman: “I Was Fired Three Times. It F*cked With Me.” | Rethink, Creativity & AI

By almost every measure advertising has for keeping score, Aaron Starkman and Rethink are on top of the world. As Global Chief Creative Officer & Partner at Rethink, Aar

Why General Motors Hired a Creative Who Refused to Pick a Lane | Nico Poalillo

Nico Poalillo spent years being told he needed to pick one thing. Director. Producer. Photographer. Creative. Experiential. Instead, he kept doing all of it. Now he’s

Adam Ferrier: Why Advertising Needs to Stop Making Ads

Consumer psychologist and Thinkerbell founder Adam Ferrier thinks advertising has a bigger problem than AI: the industry is still too focused on making ads. In this epis

Pancho Cassis: The Guy Behind Moldy Whopper on Why Most Advertising Gets Ignored

Pancho Cassis is Global CCO and Partner at DAVID and one of the creative leaders behind Burger King’s Moldy Whopper, Stevenage Challenge and some of the most awarded adve

Inside Cannes Lions & Effie: Paul Kemp-Robertson on What Wins in Advertising Now

Cannes Lions has spent decades defining what great creativity looks like. Effie has done the same for effectiveness. Paul Kemp-Robertson sits inside both. As Chief Cont

Stop Making Ugly Noise: Justine Armour on AI, Creativity & Great Advertising

“We just have no interest in flooding the public consciousness with ugly noise.” Justine Armour, International Chief Creative Officer at 72andSunny, joins Second Wind to

The Myth of the “Normal User” | David Vogel on AI, Accessibility & Designing for Real People

Most products are designed for someone who doesn’t exist. The average user. David Vogel, Executive Experience Director at Hypersolid and former AKQA design leader, argu

Why Brands Must Refound Themselves in the Age of AI | Craig Elimeliah, Code and Theory

AI isn’t changing marketing. It’s changing what a brand is. In this episode of Second Wind, Craig Elimeliah, Chief Creative Officer at Code and Theory, introduces a conc

Amazon Chief Brand Officer Jo Shoesmith on Leadership, AI & Creativity | Second Wind by AKA

What does it take to lead one of the world’s biggest brands? Jo Shoesmith joins Kerrie Finch and Gully Flowers shortly after becoming Chief Brand Officer at Amazon to di

Why Agencies Are Selling the Wrong Thing ; Anthony Reeves, Kohler

AI is making execution cheaper. Brands are building stronger in-house teams. Holding companies are consolidating. Production companies are being pushed further downstream

Why Great Ads Feel Like Childhood Memories | Marques Gartrell, W+K

Marques Gartrell is Co-CCO of Wieden+Kennedy New York, the agency behind work for Nike, McDonald’s, Delta, and Michelob Ultra. In this episode of Second Wind: how the T

Craig Allen on Old Spice, Skittles, and Protecting the Creative Weirdos

Craig Allen wrote the Skittles spot where a man accidentally murders his family with rainbow candy. He helped make the Old Spice response campaign ; 286 videos in 36 hour

Jason Sperling (Apple “Mac vs PC”) on Working With Steve Jobs & Leading Creativity in the AI Era

Jason Sperling is the Chief Creative Officer at INNOCEAN ; and one of the creative leaders behind Apple’s legendary “Mac vs PC” campaign. In this episode of Second Wind,

Selling Soccer, Building GUT, & Why Bravery Still Wins with Carmen Rodriguez (Chief Growth Officer)

Carmen Rodriguez didn’t get her first job in advertising by talking about advertising. She got it by talking about soccer. In this episode of Second Wind, Gully Flowers

Inside the Oatly Department of Mind Control with John Schoolcraft, Chief Creative Officer

John Schoolcraft helped turn Oatly from a quiet Swedish oat drink into one of the most talked-about brands on the planet. No marketing department. No traditional briefs.

The Nick Law Episode: Inventive vs Expressive

Nick Law explains the split that defines modern creativity. Inventive thinking and expressive thinking. How they collide, how they fail, and how the best teams make them

Chapin Clark on 25 Years at R/GA, Creativity in the Age of Algorithms, and What Still Matters

Chapin Clark has seen the creative industry evolve from Flash microsites to AI-driven campaigns - and somehow, he’s kept the soul of it intact. In this conversation, the

From Pepsi Super Bowl Fame to Tony’s Chocolate Revolution: Sadira Furlow

Sadira Furlow’s career is a study in reinvention, from Pepsi’s viral Super Bowl moments (Puppy Monkey Baby, anyone?) to leading global brand and communications at Tony’s

Fabio Ruffet on Mars, Twix, and the Creative Power of Consistency

Fabio Ruffet leads some of the world’s most loved brands — including Twix, Snickers, and Mars’ global gum portfolio — but his creative journey started with a bold move: s