How We Bloom

American Floral Trends® 2027–2028: Shaping the Future w/ Keith White

Send us Fan Mail What’s next in floral design?  J. Keith White, AIFD, Creative Director of American Floral Trends®, gives us an inside look at the emerging colors, text

Finding Purpose through Flowers w/ Kevin Coble

Send us Fan Mail Award-winning floral designer Kevin Coble AIFD has spent nearly four decades transforming flowers into meaningful experiences. In this inspiring intervi

Tips for Designing Faster and Easier with Oasis Adhesives

Send us Fan Mail Create cleaner, lighter, and more efficient floral designs using the right adhesive products and techniques. Sharon McGukin offers tips for using OASIS

15 Mother's Day Tips for Florists w/ Ralph Giordano

Send us Fan Mail Looking for Mother’s Day tips for florists? Discover how to prepare your flower shop for one of the busiest holidays of the year. From inventory planni

10 Creative Ways to use DESIGN MASTER Spray Paint w/ Gretchen Sell

Send us Fan Mail Learn 10 Creative Ways to Use Design Master Paint with pro-level floral spray techniques offered by Gretchen Sell of Design Master. Discover how to conc

Grow Your Sympathy Flower Business w/ Jeanna Furst

Send us Fan Mail Flowers can do more than decorate a room. They comfort families, honor memories, and can sustain a business. For Jeanna Furst AIFD, growing the sympathy

Floral Design Techniques II: The ‘How’ Behind the ‘Wow’ w/ Sharon McGukin

Send us Fan Mail In this episode of How We Bloom podcast and Floral Hub blog, we explore the art and architecture of floral design by expanding your toolkit of floral de

Dutch Floral Adventure - Tulip Tour of The Netherlands w/ Sharon McGukin

Send us Fan Mail Join floral expert Sharon McGukin and flower friends who share memories of a breathtaking tulip tour through The Netherlands. From vibrant flower fields

From 'Vase to Venue' - Delivery Solutions w/ Christine Foley

Send us Fan Mail Every florist knows the struggle, designing the perfect arrangement, then stressing over how it’s delivered. Frustrated by last-minute disasters that ca

Floral Design Techniques w/ Sharon McGukin

Send us Fan Mail Vincent van Gogh once said, “A floral designer is a master of transformation, turning humble flowers into extraordinary works of art.” Join us for this

'Flowers take the Runway,' New York Fashion Week w/ Julia Rose

Send us Fan Mail Australian floral designer Julia Rose had a bold dream—to showcase her outrageous creativity with live botanicals on the New York Fashion Week runway. T

From FFA to Floriculture w/ Randy Wooten - Empowering the Next Generation of Floral Designers

Send us Fan Mail Discover the rewarding career paths in floriculture available to FFA members! From floral design and horticulture to event planning and marketing, the f

AI & ChatGPT for Florists w/ Brandy Ferrer

Send us Fan Mail Revolutionize Your Floral Business with AI & ChatGPT! You don’t have to be tech-savvy to explore AI solutions for your floral business. Join Sharon McG

The Principles & Elements of Design w/ Sharon McGukin

Send us Fan Mail Learn the Principles & Elements of Design  with Sharon McGukin AIFD, AAF, PFCI Pablo Picasso said it best, “Learn the rules like a pro, so you can bre

Partnering with your Wholesaler w/ Lenny Walker

Send us Fan Mail "Solve problems to create new business," suggests Lenny Walker, VP of sales and operations at Kennicott Brothers Company. Like many business models, the

"Amazing!" The Philadelphia Flower Show w/ Abel Gonzalez Mencio

Send us Fan Mail A Texas Cowboy in Philly? You couldn’t miss this Oasis Ambassador. On the last day of the 2024 Philadelphia Flower Show, a Texas Cowboy wandered along

Floral Mechanics w/ Lea Romanowski

Send us Fan Mail “Your foundation is the most critical part of anything you build,” says Canadian florist, Lea Romanowski CAFA, AIFD, CAFD. “If your foundation isn'

EMC - Creativity meets Business w/Christi Lopez & Tomas De Bruyne

Send us Fan Mail Need a floral education program where creativity meets business? Consider EMC- European Master Certification, a floral program developed to nurture the

Sylvia Cup Success w/ Michael Smith

Send us Fan Mail "Don't be afraid to step out and educate yourself," says Michael Smith AIFD, AAF, PFCI, FDI, FSMD." Education is the key to success."  Michael  is

World Cup Top Ten w/ Jenny Thomasson

Send us Fan Mail Jenny Thomason, AIFD, AAF, PFCI, EMC of Dallas, Texas represented USA in the 2023 Interflora World Cup in Manchester, England where she placed in the To