Once Upon a Project artwork

Design · SANDOW Design Group and SURROUND

Once Upon a Project

by SANDOW Design Group and SURROUND

As interior designers, we’re accustomed to celebrating the end of a project. But what about the people and process behind those designs? Once Upon a Project delves into the stories of creating the spaces that we inhabit with the designers who dreamed them up. Join AJ Paron, EVP and Design Futurist of SANDOW Design Group, in unraveling what it takes to bring interior design projects to fruition—from the designer’s inspiration to the setbacks, surprises, and serendipitous events along the way. Once Upon a Project is part of the SURROUND Podcast Network by SANDOW Design Group—the home of design brands you know and love like Interior Design magazine, Metropolis magazine, Luxe Interiors + Design, Thinklab and more. See our show notes, and discover more design podcasts at surroundpodcasts.com

Chart trend

Position in the Design chart (US), last 90 days.

#38
all-time peak
3
days in the top 50 since Nov 2024

Latest episodes

Showing 20 · updated from the feed

Designing Through Disruption

How do you design a workplace that's ready for constant change? AJ Paron speaks with Karen Marie Stonely, founding principal of SPAN Architecture, about how her firm has

Aug 19
31 min

Designing the Office as a Destination

What makes an office worth coming back to? This episode explores Roivant's first purpose-built New York headquarters at Penn One, designed to foster connection, collabora

Aug 12
29 min

Redesigning the Physician Office Experience

What does it mean to design a workplace that cares for caregivers? This episode explores Northwestern Medicine’s Faculty Office Center in Chicago, a restorative environme

Aug 5
34 min

Designing an Equitable Workplace for Hybrid Work

What does equity look like in the hybrid workplace? In this episode, AJ Paron speaks with Alivia Stalnaker and Alexis Kim of SmithGroup about reimagining AlixPartners’ Ch

Jul 29
26 min

Designing for Belonging

What if the workplace felt more like a hotel, a community hub, or even home? In this episode, we unpack the design strategy behind Sanofi’s headquarters; an environment b

Jul 22
32 min

Design for All (Live at NeoCon 2026)

When design begins with the full spectrum of human experience, it has the power to create spaces where everyone can thrive. Recorded live at NeoCon, AJ welcomes Shannon C

Jul 15
42 min

Design Blueprint for Liquid Architecture

Michael Ford, “The Hip Hop Architect,” explores his collaboration with Momentum, blending influences from music, architecture, and community into expressive textile and w

Jun 15
39 min

Building Hope in Motion

When a space is designed to heal both body and spirit, it becomes more than a building, it becomes a catalyst for change. In the season four finale, AJ welcomes Lily Dieg

Nov 26 2025
32 min

Biohacking Healthier Workplaces

When a loved one’s health challenge sparks a professional mission, design takes on new meaning. In this episode, AJ welcomes Erin McDannald, CEO of Elevated, to explore h

Nov 12 2025
34 min

Design Blueprint for Healthy Living in Asia

Is it possible to design cities that actively promote human wellness? Yes, and to find out how, host AJ Paron speaks with Stefano Tronci, Asia Pacific sustainability lead

Oct 29 2025
34 min

Design Groundwork for Healing Spaces

How can design fuel healing and transform lives before a single brick is laid? Host AJ Paron explores a groundbreaking wellbeing initiative aimed at curing congestive hea

Oct 15 2025
36 min

Building a Non-Toxic Hospital

What if hospitals could heal without exposing patients to harmful toxins? In this episode of Once Upon a Project, host AJ Paron sits down with sustainability provocateur

Oct 1 2025
42 min

Unlocking Creative Wellness: The Ongoing Project

How can designers protect their creativity while thriving in a fast-paced, high-pressure industry? Recorded live at NeoCon 2025, host AJ Paron sits down with a panel of e

Sep 17 2025
39 min

Building Glass Houses on a Mountainside

Take a journey to the mountains with architect Michael Upwall and builder Gary Hill. Together, they explore their collaborative process in designing the stunning Pinnacle

Sep 3 2025
33 min

How to Get Students in the Classroom Through Design

Recorded live at the NeoCon Podcast Lounge, AJ is joined by Bryan Ballegeer, Vice President of Education for KI, and Jason Lazarz, KI's A&D Market Lead. Together the grou

Jun 25 2025
42 min

The Power of Multisensory Design

Sensory design expert Russell Jones sits with AJ to explore the fascinating world of multisensory design in the built environment. Learn how Russell and his team transfor

Jun 13 2025
39 min

Unveiling the Intersection of Design and Neuroscience

Explore the powerful connection between design and neuroscience with Suchi Reddy an NYC based architect, designer, and artist. Discover how design can influence our emoti

May 28 2025
41 min

Solving for Color Deserts

Dive into the world of color with one of host AJ Paron’s design heroes, Laura Guido-Clark. Laura discusses the psychology of color, its impact on our lives, and how her c

May 14 2025
43 min

Designing for Autism: Innovative Spaces with Steve Orfield

An expert in inclusive environments, Steve Orfield, President at Orfield Laboratories, Inc., offered up the quietest room in the world to record this episode. Host AJ Par

Apr 30 2025
39 min

2,700 Pounds Suspended Overhead While You Dine: London’s Concorde Sculpture

Wild, ambitious projects can be done — or they can be epic. Neil Ferrier, founder of the design firm Discommon, chose the latter when his team took on the ultimate chall

Apr 16 2025
39 min

Chart positions

Where Once Upon a Project ranks today in each Apple Podcasts chart (US, Sep 4, 2026).

#45 ▲ 81 Design US

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