Hemp Beverage News

When THC Beverage Formulations Meet Commercial Production with Mike Hennesy | Ep. 18

Developing a THC-infused beverage is a lot more involved than manufacturing a regular beverage. Everything from the emulsion and beverage formulation to the manufacturing

What's Your Sales Strategy with Julie Rhodes | Ep. 17

Julie Rhodes, founder of Not Your Hobby Marketing Solutions, spent nearly 13 years in craft beverage sales and now works with both craft and hemp beverage brands. There's

Bringing Full Spectrum to Hemp Beverages with Nick Warrender | Ep. 16

Our guest today is Nick Warrender. He founded Lifted Made in 2015 and has spent the past decade developing hemp-derived cannabinoid products. Most recently, he moved into

Digging Into Functional Mushrooms with Uprooted Extracts | Ep. 15

The THC beverage market is largely focused on the high and the occasion. Drinks for socializing, relaxing, or replacing alcohol, but what about a THC drink that's good fo

Serving Up THC Drinks with Logan's Roadhouse | Ep. 14

Logan's Roadhouse, a Texas-based family-style restaurant chain with 90 locations nationwide recently launched a menu of THC-infused mixed drinks. We sat down with Luis

From Farm to Can with Adam Kline | Ep. 13

How much do you really know about the THC that goes into a hemp beverage? Where was the hemp grown? What genetics produced it? And can you trace it all the way back to th

The Premiumization of Hemp Beverages with Meredith Sherman | Ep. 12

Our guest today is Meredith Sherman. She spent two decades in fine wine and spirits distribution, including luxury brands like Moët Hennessy. In August 2024, she left tha

How Cheech & Chong Is Building Its Hemp Beverage Business with Ted Whitney | Ep. 11

Today our guest is Ted Whitney. He has spent 20 years in the beer industry and brings that experience to Cheech & Chong's beverage brand. In this episode, we talk about

Behind GTI's Senorita Brand with Rick Schepp | Ep. 10

Green Thumb Industries, Senorita Beverages are among the most popular drinks on the THC market today. The team is led by Rick Schepp, a veteran of the alcohol industry, w

Inside Wynk's Market Strategy with Angus Rittenburg | Ep. 9

Wynk launched its low-dose beverages in the regulated market around 2021 using its custom-made mobile canning system to be able to operate in multiple states. As the comp

Operating Hemp Retail Stores in South Carolina and Georgia with David Spang | Ep. 8

Today's guest is David Spang, founder of Coastal Green Wellness, a chain of hemp retail stores with locations in South Carolina and Georgia. David was one of the first e

Inside Keef's Retail Playbook with Blake Patterson | Ep. 7

Keef Brands has been around since the early days of Colorado's medical cannabis market and was experimenting with infused beverages long before nano-emulsions changed the

Terpene Belt Farms on the Pivot to Functional Beverages with Shareef El-Sissi | Ep. 6

For years, Terpene Belt Farms has supplied terpenes to formulators, dating back to California's medical cannabis market. After merging with Nexus AgriScience, the company

Infusing Vermont Craft into Hemp Beverages with Kelsy Raap | Ep. 5

Today, we're joined by Kelsy Raap, co-owner of Upstate Elevator, a family-run company that got its start in Vermont's legal cannabis market nearly a decade ago and later

Inside Tips on Manufacturing From Surly Brewery with Omar Ansari | Ep. 4

Omar Ansari started Surly craft Brewery around twenty years ago in Minneapolis, Minnesota, which also boasts a large beer hall and beer garden. Like many other breweries,

Why Your Lab Partner is More Important Than You Think with Austin Stevenson | Ep. 3

Austin Stevenson has worked inside some of the most rigorous quality infrastructures. He spent time at Eurofins Scientific, a pharmaceutical-grade testing lab, was one

Tips for a C-Store GTM Strategy with Melissa VonderHaar Peretz | Ep. 2

Melissa VonderHaar Peretz, Managing Director of Tradeworks, is a veteran in the convenience store channel. Tradeworks helps brands navigate distribution channels, develo

From Soda to CBD Joe Bayern on the Future of the Drinks Aisle | Ep. 1

Before entering cannabis in 2019, Joe Bayern spent more than 25 years in C-suite leadership across some of the biggest names in beverages, helping drive major turnarounds