Creator Upload

Inside Our Private Sessions at VidSummit (here's what we learned)

This week on Creator Upload, we recap our trip to Dallas for VidSummit, where we had our first proper live event! We share some of the insights we learned from within the

We Went to Made On YouTube 2026 (everything you need to know)

Josh returns from YouTube’s Made On 2026 event at Pier 57 in NYC with a firsthand look at all the major platform announcements. From custom homepage feeds and TV remote c

VidCon and Cannes Lions are merging (and moving?)

VidCon is officially teaming up with Cannes Lions and moving to Nashville, and Logan Paul just admitted to a $100 million mistake with his hydration brand, Prime. From t

YouTube Admits: Your Views Are Fake?

Did you know YouTube's public view counts might be vastly inflated? This week on Creator Upload, Lauren and Josh Cohen volley over why influencers are getting their cred

AI in Schools, YouTube Partners with Amazon, and the Good Good gaffe

Is AI ruining our schools, and did a golf ad just ruin a massive creator brand? In this episode, we tackle the recent generative AI bans in NYC and LA schools, debating

Inside Meta's Massive Settlement and the Future of Premium Brand Entertainment (feat. Zach Blume)

Meta just agreed to a massive $17 to $18 billion settlement over child safety and addictive platform design, but is it enough to spark real change? In this episode, Laur

YouTube Is Paying Creators Millions...to Stay?

Are YouTube's latest monetization and view metric changes a huge win or a total trap for creators? In this episode, Lauren and Josh break down YouTube's new million-doll

LinkedIn's New War on AI Slop, and Disney Links Up with TikTok

In this episode of Creator Upload, hosts Lauren Schnipper and Joshua Cohen break down the week's biggest news in the creator economy. We give our takes on LinkedIn's new

There's a New Content Creation College Degree in Town (what you need to know)

Lauren and Josh break down Arizona State University's new BA in content creation and what it means for the maturity of the industry. They also dive into the massive new s

Creator "Fandom" is Changing (feat. Jim Louderback)

Is broad creator fandom changing? In this episode, former VidCon CEO Jim Louderback (Inside the Creator Economy) joins us to break down how niche creator conventions are

The Strategy Behind Netflix Buying Up YouTube Creators (feat. Ben Relles)

Right now, Netflix is heavily acquiring YouTube creator content, and AI filmmaking is fundamentally changing how stories are told online. Ben Relles (founder of Make Beli

And the Emmy Goes to...Creators??

In this episode, Lauren and Josh break down YouTube's push for Emmy validation and whether creators actually need traditional Hollywood awards. Plus, they explore Netflix

Creators & The World Cup (in our Neighborhood)

Did you know a creator just broke YouTube's all-time concurrent viewership record? Today we explore the massive creator economy intersections happening at the 2026 World

We Went to Cannes Lions (What You Need to Know)

In this episode, Josh and Lauren break down the heat, the hype, and the massive industry shifts happening at the 73rd Cannes Lions International Festival of Creativity. W

Fox Wants to Finance Your Next Show | Billy Parks, Head of Fox Creator Studios Joins | Ed Davidson from Cannes Lions Talks Creators 2026

Lauren and Josh sit down with Billy Parks, EVP and Head of Fox Creator Studios, to discuss their massive new creator partnerships. Then, we head to France with Ed Davids

Is YouTube Finally a True Social Network?

YouTube is bringing back DMs, and it could completely rewrite how the algorithm pushes your content. Plus, Accenture's massive acquisition of the Whalar influencer agency

How Caleb Hammer Built a Massive Membership (feat. Hammer Media President Robert Kaliati)

Today, we hear from Robert Kaliati, President of Hammer Media, about the highly successful launch of Hammer Elite on Uscreen. We discuss the mechanics of moving massive a

AI Has Officially Taken Over (on YouTube)

Today: Lauren and Josh break down the latest news from Google I/O and what it means for your content. We dive into the history of ContentID, how YouTube is handling deepf

We Went to YouTube Brandcast (What You Need To Know)

In this episode, Josh gives us an inside look from the David Geffen Theater at Lincoln Center after attending YouTube Brandcast. We discuss how YouTube is packaging creat

Lia Haberman Talks Memes and Conferences; Sophia Kianni Reveals How She Scales Her Content Business

Does Meta's new age verification work? Is Instagram really banning meme accounts? Lauren is joined by ICYMI's Lia Haberman to discuss her takeaways from the Scalable Sum