Build Your Brand Podcast with Jeff Echols

S01E12: The Takeaway: Winning on Purpose

The Takeaway: Winning on Purpose In order for you to understand what you can do to become the best, embrace the reality that you can take one simple idea and make that yo

S01E11: What s In It For Me?: Cutting Through the Noise

What s In It For Me?: Cutting Through the Noise We re in an age when all the noise, distraction, and disruption that surrounds us leaves your potential client with only a

S01E10: Culture: Having the Right People on the Plane

Culture: Having the Right People on the Plane You may not know it, but your architecture firm s culture is inseparable from your brand. For Southwest Airlines, their purp

S01E09: Purpose: A Higher Cause than Architecture

Purpose: A Higher Cause than Architecture Did you know that there is a cause and effect between an organization s pursuit of purpose and its financial performance? There

S01E08: Value: Providing the Right Service

Value: Providing the Right Service Have you ever thought about how much emotion is wrapped up in the idea of VALUE? There are a lot of factors that go into how one of you

S01E07: Relevance: Changing the Way You do Business

Relevance: Changing the Way You do Business We all spend a lot of time trying to differentiate ourselves from our competition, but there s so much distraction and disrupt

S01E06: The Characters: Who is Your Ideal Client?

The Characters: Who is Your Ideal Client? Have you defined who your ideal client is? Think about the client that you enjoy working with the most, that respects you and wh

S01E05: The Basics of Brand Storytelling: You Don t Get to be the Hero

The Basics of Brand Storytelling: You Don t Get to be the Hero If your prospective client asks ten people in your office, Why should I choose your firm? , they re going t

S01E04: Combatting Commoditization: What Makes You Different?

Combatting Commoditization: What Makes You Different? Do you know what your clients say about you? We re all trying to avoid the reality that if we look the same, sound t

S01E03: The Mission: Connecting to What Matters Most

The Mission: Connecting to What Matters Most When someone lands on your website or listens to your presentation, they re not really there to learn about you. They re ther

S01E02: Ego vs Empathy: The Story You Tell

Ego vs Empathy: The Story You Tell Why is it that almost every architect on the planet has an About Us page that tells the origin story of their firm or talks about their

S01E01: No Matter the Size, the Journey s the Same

No Matter the Size, the Journey s the Same Somewhere in the world, every morning or maybe in the wee hours at the end of another late night of work, there s an architect

S01E00: Welcome To Build Your Brand Podcast (Teaser)

Welcome To Build Your Brand Podcast Build Your Brand is a story-based podcast focused on branding, marketing, sales, and storytelling for small firm architects and creati