Beyond the Wrench artwork

Automotive · Jay Goninen

Beyond the Wrench

by Jay Goninen

How can automotive and diesel shops run a better business and be more profitable? How can we make the aftermarket and dealerships more attractive to younger generations? Each week, Jay Goninen, VP of Industry Advancement at ASE, will sit down with shop owners, technicians, instructors, and professionals in the automotive and diesel industries to have them share their stories and insights. We’ll dive deep into what’s going on in shops and dealerships and what we can do to help drive the industry forward.The Beyond the Wrench Podcast is powered by ASE.

Latest episodes

Showing 20 · updated from the feed

IMSA, The Heartbeat of the Auto Industry

John Doonan, President of International Motor Sports Association (IMSA), breaks down why they see themself as the "heartbeat of the auto industry." In this episode, he ta

Sep 23
1 h 00 min

How to Build Stronger School-Industry Partnerships with ASE Connects

Lisa Joseph, Director of ASE Connects Schools at ASE, breaks down how ASE Connects (formerly WrenchWay) is helping schools tap into free industry support, and how complet

Sep 16
1 h 00 min

Milwaukee Pipeline 2026: How Ty the Car Guy Built Almost a Million Followers

Tyler Gallardo, known online as Ty the Car Guy with nearly 1 million followers, breaks down how he turned a mobile mechanic business into a full-time content career. In t

Sep 9
47 min

Milwaukee Pipeline 2026: Growth into Transportation & the Instinct to Build

Cole Conrad, Senior Vice President of Product Management at Milwaukee Tool, breaks down how Milwaukee Tool's growth into transportation trades wasn't a step-by-

Sep 2
32 min

Milwaukee Pipeline 2026: Hammer Chisels, Grease Guns, & What's Next

Live from the 2026 Milwaukee Pipeline event, Ryan Mack, Group Product Manager, and Tim Schneider, Assistant Product Manager at Milwaukee Tool, join us to unpack how user

Aug 26
46 min

Inside ASE's $25 Million Registered Apprenticeship Grant

Michael Coley, President of ASE Education Foundation, breaks down the largest workforce grant the Department of Labor has ever awarded in the transportation service indus

Aug 19
59 min

Turning Repair Orders Into Content With AI

Joe Toscano, Founder & CEO of Service Stories, returns to show how his AI platform turns everyday repair orders into ready-to-publish content. In this episode, he covers

Aug 12
1 h 04 min

Communication Habits of Great Dealerships

Stacy Balzer, Founder/CEO of Uplift+Ignite Coaching and Consulting and former Senior Director at Ford Motor Company, breaks down the communication habits that set the bes

Aug 5
1 h 03 min

The 3-Day Work Week Redefining Fixed Ops

Brooke English Guy, General Manager of Coastal Chevrolet Cadillac and Coastal Nissan in Pawleys Island, SC, breaks down how a third-generation family dealership built a c

Jul 29
1 h 03 min

ASE Acquires WrenchWay

Dave Johnson, President and CEO of ASE, sits down with WrenchWay co-founders Jay Goninen and Mark Wilson to break down the news: WrenchWay is officially part of the ASE f

Jul 22
1 h 02 min

The Parts Department Runs on Process

Wayne Brozek, Founder and CEO of WB Global Services, breaks down why the parts department is only as strong as the process behind it. In this episode, he covers how parts

Jul 15
1 h 04 min

AI is Rewriting the Rules for Diesel Repair

Trent Broberg, CEO of Fullbay, joins the show to talk about where AI is taking the repair industry. In this episode, Trent breaks down Fullbay's shift from an app to

Jul 8
1 h 01 min

Cool Shop Culture Is No Accident

Gabe Christian, Owner of Import Performance Auto Repair in Bend, Oregon and seven-time winner of best shop in the city, returns to break down what shop culture actually l

Jul 1
1 h 10 min

Still on the Floor. Still Building the Industry.

Anthony Calhoun is an ASE Master Technician with 25+ years in the industry, CEO of A.W.C. Consulting LLC, and author of “Why Techs Leave and How to Keep Them.” In this ep

Jun 24
1 h 07 min

The CARE Movement—Right People, Rare Experiences

Joe Hamilton, President & CEO of Vortex Optics, helped build one of the outdoor industry's most recognized and fiercely loyal brands by treating service as a competi

Jun 17
58 min

Honest Conversations Move the Industry Forward

Chris Craig—Fixed Ops Curriculum Developer at RockED and content creator with 135,000 followers across platforms—has built his following by saying the things most people

Jun 10
1 h 06 min

Mentorship, Career Moves, & Trusting Your Gut as a Technician

Josh Arnold, Recon Lead Technician at Austin Subaru, is back on the podcast for another honest conversation about life in the trade. He opens up about mentoring apprentic

Jun 3
1 h 06 min

SkillsUSA's Real Impact on the Next Generation

Christian Spell, a recent high school graduate and SkillsUSA National Officer, joins Jay to share how a serious injury redirected his path—straight into automotive class

May 27
1 h 04 min

Building Technicians From the Ground Up

Todd Ainsworth, Shop Owner at Swedish Automotive, Inc. and President-Elect of the Northwest Auto Care Alliance (NWACA), joins us to talk about developing the next generat

May 20
59 min

BMW's STEP Program: Nurturing the Next Generation of Technicians

Antonio Maldonado and Jake Martin are recruiters for the Service Technician Education Program (STEP) at BMW North America—and they go way beyond just recruiting. In this

May 13
1 h 17 min

Chart trend

Position in the Automotive chart (US), last 90 days.

#76
all-time peak
13
days in the top 100 since Nov 2024

Chart positions

Where Beyond the Wrench ranks today in each Apple Podcasts chart (US, Sep 26, 2026).

#124 ▲ 24 Automotive US

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