The Paper Fold artwork

Design · Evergreen Podcasts

The Paper Fold

by Evergreen Podcasts

Get your design fix in the stationery community's only all-paper salon, where Sarah hosts a charming mishmosh of personalities & players.

Latest episodes

Showing 20 · updated from the feed

Kristie Landing of Verse & Sip

Snail mail clubs have lately become all the rage, but my poetess guest Kristie started hers — Verse & Sip — two years ago. Through this literary correspondence project, s

Oct 29
34 min

Amy Frazer of Keller Design Co

When it comes to product categories, sometimes two is better than one. Just ask my guest Amy Frazer of Keller Design Co. She is something of a renaissance woman: While em

Sep 30
49 min

Amy Frazer of Keller Design Co

When it comes to product categories, sometimes two is better than one. Just ask my guest Amy Frazer of Keller Design Co. She is something of a renaissance woman: While em

Sep 30
52 min

Nicole Couto of Couto & Co.

It's kind of chic to be niche famous — and that perfectly describes my guest, Nicole Couto of Couto & Co. She was one of the founders of 2021 Co. That New England brand e

Sep 2
45 min

Nicole Couto of Couto & Co.

It's kind of chic to be niche famous — and that perfectly describes my guest, Nicole Couto of Couto & Co. She was one of the founders of 2021 Co. That New England brand e

Sep 2
48 min

Vanessa Harnik of Notes & Queries

You have doubtless seen Little Free Libraries in your neighborhood — well, my brilliant guest today has reconfigured the concept for greeting cards and postcards. For 30

Jul 29
37 min

Vanessa Harnik of Notes & Queries

You have doubtless seen Little Free Libraries in your neighborhood — well, my brilliant guest today has reconfigured the concept for greeting cards and postcards. For 30

Jul 29
40 min

Katelyn Woolley of The Noble Paperie

My chat with Katelyn Woolley of The Noble Paperie is full of (wonderful) surprises! I  I named Kate as one of Stationery Trends' 10 Makers to Watch in 2026 due to her foc

Jul 8
44 min

Katelyn Woolley of The Noble Paperie

My chat with Katelyn Woolley of The Noble Paperie is full of (wonderful) surprises! I  I named Kate as one of Stationery Trends' 10 Makers to Watch in 2026 due to her foc

Jul 8
47 min

Ray Wu of Ferris Wheel Press

Every paper nerd needs a quality pen for their prized stationery — and Ferris Wheel Press aims to elevate the world of writing tools as it demands. Raymond Yu actually st

May 29
42 min

Ray Wu of Ferris Wheel Press

Every paper nerd needs a quality pen for their prized stationery — and Ferris Wheel Press aims to elevate the world of writing tools as it demands. Raymond Yu actually st

May 29
44 min

Erin Dayhaw

Typically I discover new stationery makers at markets, then I nerd out on them online, but with Erin Dayhaw, it’s been quite the opposite! I was laughing along with her T

May 5
43 min

Erin Dayhaw

Typically I discover new stationery makers at markets, then I nerd out on them online, but with Erin Dayhaw, it’s been quite the opposite! I was laughing along with her T

May 5
45 min

Carissa Potter of People I've Loved

Every year in the winter issue of Stationery Trends, I compile a department called 10 Makers to Watch. Throughout the year I will be highlighting my special 10 — includin

Mar 24
43 min

Carissa Potter of People I've Loved

Every year in the winter issue of Stationery Trends, I compile a department called 10 Makers to Watch. Throughout the year I will be highlighting my special 10 — includin

Mar 24
45 min

Mark Woodman of Mark Woodman Design

Stationery is this podcaster's favorite subject — but color comes in a close second! After all, color doesn't just shade our world, it elevates, deflates or defines a moo

Feb 25
1 h 02 min

Mark Woodman of Mark Woodman Design

Stationery is this podcaster's favorite subject — but color comes in a close second! After all, color doesn't just shade our world, it elevates, deflates or defines a moo

Feb 25
1 h 05 min

Monika + George of UWP Luxe

Recently I hosted Wolf & Wren Press' Lauren and Liz, who just won the Louie Award for the Card of the Year. But there are actually two divisions of Card of the Year, $5.5

Jan 14
41 min

Monika + George of UWP Luxe

Recently I hosted Wolf & Wren Press' Lauren and Liz, who just won the Louie Award for the Card of the Year. But there are actually two divisions of Card of the Year, $5.5

Jan 14
43 min

Rachel Kroh of Heartell (2 of 2)

In the Part 1 of our chat, Rachel took us behind the vibrant, woodblocked Heartell Press design curtain, now we delve into its ethos of sustainability, and the many chall

Dec 18 2025
46 min

Chart trend

Position in the Design chart (US), last 90 days.

#13
all-time peak
17
days in the top 50 since Nov 2024

Chart positions

Where The Paper Fold ranks today in each Apple Podcasts chart (US, Nov 8, 2026).

#174 ▲ 4 Design US

What listeners say

A curated, balanced selection of Apple Podcasts reviews.

I relish the time I carve out to listen to the Paper Fold with charismatic host Sarah Schwartz. I enjoy her selection of guests, the interesting conversations and all the new paper insights I come away with, plus it is very entertaining.❤️❤️

heavenlydebbie · Jun 2022

As someone who has been in the stationery industry for many years (never mind how many, Nosy Parker), I can say that this podcast is a wonderful addition to our world. For anyone who’s been doing this for years or someone just starting out, it’s so interesting to hear of others’ experiences along with some of the pitfalls. And Sarah Schwartz, who loves paper as much as we all do, is the perfect host! You can see her journalism background shining through.

muzic lova · Oct 2020

I am a consumer of all things paper. I stumbled across this podcast and enjoy the lovely banter between Sarah and her guests. It is both entertaining and interesting! Thank you for creating this podcast—it’s perfect for all of us “paper nerds”.

Clevelynne · Aug 2020

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About The Paper Fold on Reason.fm

Here you find the Apple Podcasts chart positions of The Paper Fold, its latest episodes to listen to directly, and reviews from listeners. Rankings are updated daily for the United States.

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