The Paper Fold artwork

Design · Evergreen Podcasts

The Paper Fold

by Evergreen Podcasts

Get your design fix in the stationery community's only all-paper salon, where Sarah hosts a charming mishmosh of personalities & players.

Latest episodes

Showing 20 · updated from the feed

Nicole Couto of Couto & Co.

It's kind of chic to be niche famous — and that perfectly describes my guest, Nicole Couto of Couto & Co. She was one of the founders of 2021 Co. That New England brand e

Sep 2
48 min

Vanessa Harnik of Notes & Queries

You have doubtless seen Little Free Libraries in your neighborhood — well, my brilliant guest today has reconfigured the concept for greeting cards and postcards. For 30

Jul 29
40 min

Katelyn Woolley of The Noble Paperie

My chat with Katelyn Woolley of The Noble Paperie is full of (wonderful) surprises! I  I named Kate as one of Stationery Trends' 10 Makers to Watch in 2026 due to her foc

Jul 8
47 min

Ray Wu of Ferris Wheel Press

Every paper nerd needs a quality pen for their prized stationery — and Ferris Wheel Press aims to elevate the world of writing tools as it demands. Raymond Yu actually st

May 29
44 min

Erin Dayhaw

Typically I discover new stationery makers at markets, then I nerd out on them online, but with Erin Dayhaw, it’s been quite the opposite! I was laughing along with her T

May 5
45 min

Carissa Potter of People I've Loved

Every year in the winter issue of Stationery Trends, I compile a department called 10 Makers to Watch. Throughout the year I will be highlighting my special 10 — includin

Mar 24
45 min

Mark Woodman of Mark Woodman Design

Stationery is this podcaster's favorite subject — but color comes in a close second! After all, color doesn't just shade our world, it elevates, deflates or defines a moo

Feb 25
1 h 05 min

Monika + George of UWP Luxe

Recently I hosted Wolf & Wren Press' Lauren and Liz, who just won the Louie Award for the Card of the Year. But there are actually two divisions of Card of the Year, $5.5

Jan 14
43 min

Rachel Kroh of Heartell (2 of 2)

In the Part 1 of our chat, Rachel took us behind the vibrant, woodblocked Heartell Press design curtain, now we delve into its ethos of sustainability, and the many chall

Dec 18 2025
49 min

Rachel Kroh of Heartell (1 of 2)

Greeting cards have the nearly impossible task of connecting us with loved ones when we don't know what to say — so we all owe a huge debt of gratitude to makers like Rac

Nov 25 2025
51 min

Lauren & Liz of Wolf & Wren

What goes into a Louie Award-winning Card of the Year? In the case of Wolf & Wren Press, every design grows from the 30-year friendship of co-founders Liz Wolf and Lauren

Oct 28 2025
52 min

Victoria Kirst of Pouch Studio (2 of 2)

While journalers and junk journalers exist in this digital age alongside the rest of us, they crave the tactile and in-person elements of the analog world. In part 2 of m

Sep 30 2025
43 min

Victoria Kirst of Pouch Studio (1 of 2)

Like me, my guest today is a huge paper nerd who is the founding editor of a stationery publication. Unlike me, Victoria Kirst is also a software engineer who created her

Aug 27 2025
40 min

Vicky Barone of Barone & Co.

Just because a maker isn't already a household name, that doesn't mean you're not already a big fan! You have most likely seen (many times!) and possibly even purchased t

Jul 24 2025
1 h 10 min

Anna Bond of Rifle Paper Co. (2 of 2)

For Anna Bond, being a creative is certainly about generating jaw-dropping imagery to be presented just so on irresistible products — but creativity is also a key to enab

Jun 30 2025
34 min

Anna Bond of Rifle Paper Co.

In 2009, freelance illustrator Anna Bond and her musician husband Nathan debuted Rifle Paper Co. to the trade in a double booth buried deep in the back aisles of the Nati

May 30 2025
37 min

Sally Diguette (2 of 2)

Don't miss Part 2 of my chat with type A über-creative Sally Diguette! In Sally's role as specialty buyer for Anthropologie, the merchandise she painstakingly sources fro

Apr 23 2025
29 min

Sally Diguette

This Type A über-creative wears a lot of hats, every last one of them impressive and fabulous. Sally Diguette is a specialty retail buyer for Anthropologie, tasked with b

Mar 27 2025
34 min

Catherine Hildner of KMB/Shade Tree Greetings

For many in our community, running a stationery brand turns out to be but a single milestone on an incredible larger journey. That's the case with Catherine Hildner of Ki

Feb 20 2025
39 min

Susan January

How better to kick off January 2025 — and the eighth season of this podcast — than with a visit from this bona fide industry legend? While Susan January has been at the h

Jan 22 2025
1 h 05 min

Chart trend

Position in the Design chart (US), last 90 days.

#13
all-time peak
16
days in the top 50 since Nov 2024

Chart positions

Where The Paper Fold ranks today in each Apple Podcasts chart (US, Sep 26, 2026).

#108 ▲ 90 Design US

What listeners say

A curated, balanced selection of Apple Podcasts reviews.

I relish the time I carve out to listen to the Paper Fold with charismatic host Sarah Schwartz. I enjoy her selection of guests, the interesting conversations and all the new paper insights I come away with, plus it is very entertaining.❤️❤️

heavenlydebbie · Jun 2022

As someone who has been in the stationery industry for many years (never mind how many, Nosy Parker), I can say that this podcast is a wonderful addition to our world. For anyone who’s been doing this for years or someone just starting out, it’s so interesting to hear of others’ experiences along with some of the pitfalls. And Sarah Schwartz, who loves paper as much as we all do, is the perfect host! You can see her journalism background shining through.

muzic lova · Oct 2020

I am a consumer of all things paper. I stumbled across this podcast and enjoy the lovely banter between Sarah and her guests. It is both entertaining and interesting! Thank you for creating this podcast—it’s perfect for all of us “paper nerds”.

Clevelynne · Aug 2020

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About The Paper Fold on Reason.fm

Here you find the Apple Podcasts chart positions of The Paper Fold, its latest episodes to listen to directly, and reviews from listeners. Rankings are updated daily for the United States.

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