The Mission Critical Podcast

Billy's Story

Hear how Billy found his way through content, strategy, technology and agencies to the world of nonprofit marketing advice.  His insights through this journey will encour

John's Story

John shares some of his journey and what got him interested in the nonprofit space as well as lessons learned from starting a mobile giving platform and seeking greater s

Part 2: What Do Harvard's Post-Pandemic Marketing Truths Mean For Your Nonprofit?

Billy and John Discuss Harvard's Post Pandemic Marketing Truths numbers 6 through 10. 6. Old truth: Relationships matter. New truth: Relationships are everything.

What Do Harvard's Post-Pandemic Marketing Truths Mean For Your Nonprofit?

the TMCP crew discusses Truths 1-5 of Harvard Business Review's 10 Post-Pandemic Truths. 1. Old truth: Marketing begins with knowing your customer. New truth: Marke

The Billion Dollar Industry Your Nonprofit is Ignoring- Loyalty

Billy and John discuss how nonprofits can harness the power of Loyalty strategies to deepen and improve the relationships with constituents.  By thinking creatively about

Social Media in Times of Crisis

the TMCP crew discuss building a plan to handle social media during a crisis.  They discuss routing, responses, stopping auto-posting, content preparation, listening and

Avoiding Burnout At Your Nonprofit

The TMCP crew discusses burnout and how to avoid it, recover from it, and help both internal and external stakeholders.  Ensure you're operating at your best potent

New Ways To Engage

Billy and John discuss Engagement and the evolving definition of what it means to engage and how the lens of the listener dictates the definition.  1. Generational Defin

Practically Using Reports, Campaigns, and Attribution Models

The Mission Critical hosts discuss using data to make decisions starting with simple event-based reporting and moving up the sophistication curve to multi-touch attributi

Socially Awkward

Billy and John talk about social media tips, tricks, and strategies covering key topics like: social listening vs. monitoringengaging on owned channels and finding conve

The Marketing Thunderdome!

Learn how to change your approach from a battle royal between your different channel owners to a data-driven strategy.

Design First Thinking

The Mission Critical Podcast team discuss reorienting your design philosophy to put the constituent's experience as your true north instead of letting your organizat

Interview With Allie Roth from With Love

Join us as we speak to Allie Roth who founded and runs one of the fastest-growing and most impactful nonprofit organizations In Oregon.  Allie is in high demand, we'

2020 - A Year in Review

Billy and John take a look back at the expert's predictions for trends In 2020.   The TCMP podcast team discusses trends in the following categories: Curating Exper

What's Your Preference?

Billy and John discuss how nonprofits should leverage explicit (given), implied (behavioral), and predictive/affinity preferences to ensure they're serving relevant