The Long View

[PREVIEW] What We’re Working On Right Now

In this episode of The Long View, Jeff Krug, Jon Peters, and Walter Peters talk through what each of them is currently focused on — the work on the bench, the decisions b

What We’re Working On Right Now

In this episode of The Long View, Jeff Krug, Jon Peters, and Walter Peters talk through what each of them is currently working on — the projects, decisions, and day-to-da

Working In the Business vs. Working On It

How do you make time to work on your business when there’s already more than enough work to do in it? In this episode of The Long View, Jeff Krug, Jon Peters, and Walter

[PREVIEW] Working In the Business vs. Working On It

Most of the work that keeps a business running is immediate — it needs to get done, and it pays right away. The work that moves things forward is different. It’s slower,

Why Pricing Your Work Is So Hard

Pricing your work should be straightforward — but for many people in craft and trade work, it’s one of the most difficult parts of the job. In this episode of The Long V

What Trade Shows Actually Show You

In this episode of The Long View, Jeff Krug and Jon Peters reflect on their recent trip to KBIS and IBS in Orlando. Rather than focusing on products or trends, they talk

Busy vs. Sustainable

What’s the difference between staying busy and building something that lasts? In this episode of The Long View, Jeff Krug, Jon Peters, and Walter Peters talk about the p

[PREVIEW] Busy vs. Sustainable

Staying busy can feel like progress — but it doesn’t always build something you can live with long term. In this full episode of The Long View, Jeff Krug, Jon Peters, an

[PREVIEW] Why Making Things for Yourself Is So Hard

Making something for yourself should be the easiest kind of work — but often it’s the hardest. In this full episode of The Long View, Jeff Krug, Jon Peters, and Walter P

Why We’re Taking the Long View

Why do some craftspeople last decades, while others burn out or disappear? In this first episode of The Long View, we talk about why perspective matters — in craft, in w

Welcome to The Long View

The Long View is a podcast about craft, work, and making a living with your hands — told across generations. Hosted by Jeff Krug, Jon Peters, and Walter Peters, these co