The Genius Of Design

97% of Listeners Couldn't Tell… Rithik Kundu on AI Music, Taste & the Death of the Creative Process

Listeners Preferred the AI Song… Rithik Kundu on What a Blind Test Reveals About Taste, Originality & the Future of Music What happens when listeners don't know which so

Reaching 100 Million People Used to Cost Millions. Now It's Free: Why Most Creators Still Waste It

Up until about ten years ago, reaching a hundred million people would have cost you millions upon millions of dollars. Today it's free — it fits in your pocket. So why do

Building for a World That Is No Longer Predictable: Tammy Coombs & the New Rules of Product Design

For most of software’s history, designers could assume that an input would produce a predictable output. AI is changing that. In this episode, Ousman speaks with Tammy C

Beyond the Prompt: Boris Eldagsen & the New Value of Human Judgment

AI Can Generate. Can You Judge? Boris Eldagsen & the New Rules of Knowledge Work In 2023, Boris Eldagsen won the Creative Open category of the Sony World Photography Awa

They Did Everything Right, But No One Hired Them (Pt.2)

Why Building Anything Beats Waiting for Permission — The Optionality Argument Nobody Makes (Part 2) Last episode we did the hard half — the broken promise, the 41.5% und

They Did Everything Right, But No One Hired Them (Pt.1)

The Career Ladder Was Invented in 1911 — And It's Being Dismantled While You're Still Climbing It 41.5% of recent U.S. college graduates are underemployed. In China, 97,

What The Weeknd's Visual Artist Knows About Taste That You Don't: YZA Voku On Finding Your Vision

YZA Voku is a Seville-born, Madrid-based visual artist and director whose clients read like a who's-who of music and culture: The Weeknd, Swedish House Mafia, La Liga, XG

$147 Million for a Painting… Doug Woodham on Why Nobody Bought Basquiat (Until Everyone Did)

What if the most iconic outsider in modern art was never really an outsider at all? Doug Woodham holds a PhD in economics from the University of Michigan, spent years as

NYU Scientist Who Started in Art… Karolina Sulich on Why You Were Never Meant to Pick One Field

Karolina collaborates with living organisms. At NYU's Laboratory of Living Interfaces, she works with microbes — reading their DNA to detect heavy-metal contamination in

The Photographer The New York Times Keeps Calling: Erik Tanner & The Art of Photography

Erik Tanner has photographed Lizzo, Robert Downey Jr., Roger Deakins, Josh Brolin, and the NBA. Rolling Stone keeps calling. So does the Wall Street Journal. So does the

Oxford, UNICEF, to PUMA — Design Guru Paul Boag & Why You Shouldn't Worry About AI

Paul Boag has been on the internet since 1994. He's advised Oxford University, UNICEF, PUMA, and the European Commission. And after thirty years at the front edge of digi

Double Your Price… 10x Your Creativity: Christian Brim, The Paradox of Money

What if the thing capping your creativity isn't your talent — it's your price tag? In this episode, CPA and Profit First for Creatives author Christian Brim makes the co

Life Is Not Safe by Design: Ken Buslay on Analog Film, Adventure, and Trusting the Calling

Ken Buslay is a German photographer whose work blends quiet intimacy with documentary depth, shooting primarily on analog film to explore human connection and memory. In

The Studio Nike, Netflix and Calvin Klein Call First: Haris Fazlani, The one skill AI can’t replace

Haris Fazlani is the co-founder of WØRKS, the New York creative studio behind campaigns for Nike, Netflix, Fear of God, Converse, Calvin Klein, and more. In this episode,

The Ones Who Finish Are Not More Talented. They Just Understood the Process.

You said you'd start, and yet there you are, staring at a blank page with nothing to show for it. That pain is real, and it has a way of compounding. One day becomes a we

Why Your Best Ideas Disappear (And How to Keep Them Forever)

What if the problem isn’t inspiration—but infrastructure? In this episode, we break down why most creatives don’t suffer from a lack of ideas—they suffer from losing them

Stop Searching for Originality… How Copying landed me at ESPN

Creatives should stop waiting for original ideas and instead focus on copying and iterating on existing works to develop deep skills. Mastery comes from deliberate prac

From National Geographic to The White House: How Mike Davis Decides Which Images the World Remembers

For National Geographic, The White House, The Baltimore Sun, The Milwaukee Journal and some of the most decorated newsrooms in America, Mike Davis has been the quiet forc

When Microsoft, Sony and the NBA Want Spaces to Think: Vadim Mirgorodskii on Interactive Beauty

For brands like Microsoft, GitHub, NBA, Johns Hopkins, Sony, VW, Audi, BMW, Hennessy, New Balance and global stages such as World Expo Dubai, the World Economic Forum in

AI Will Change Everything… But Not Really

This episode confronts the uncomfortable truth about the AI revolution: for most people, unlimited creative and technical power will be completely wasted. As the cost of