The Ad Watchers

What Can Advertisers Learn from This Season’s Hot Topics?

From pharma and supplements, to pet products and AI, the same rule applies: advertisers need evidence that matches the claims.  In the Season 6 finale of Ad Watchers, at

How Are Rising Financial Pressures Impacting Advertising Claims?

With more consumers seeking debt relief and digital financial tools than ever before, claims about savings and financial outcomes are drawing increased attention from reg

What makes an influencer trustworthy?

Influencer marketing is now a major part of the advertising landscape, but questions around disclosures, sponsored content, material connections, and misleading claims co

How Should Brands Advertise Infant Care Products Without Overpromising?

With heightened consumer expectations around safety, transparency, and performance, infant care brands face growing pressure to ensure their advertising claims are proper

Are pet product claims more marketing than reality?

Ad Watchers: Are pet product claims more marketing than reality? Pet product advertising is facing increased scrutiny, and recent National Advertising Division (NAD) cas

What Can Brands Say About Health Without Crossing the Line?

In this episode, the National Advertising Division (NAD) examines the rapid rise in pharma and health-related cases—now a significant and growing share of its docket. The

In Your Face – Where do you draw the line with denigration?

It is common for advertisers to engage in a little healthy competition, directly comparing their products to a competitor’s to inform consumers about the differences betw

Influencer Marketing Consumer Insights: What can lead to distrust?

In 2024, 82% of U.S. marketers used influencer partnerships in ad campaigns at a value of a whopping $24 billion. Influencer marketing is a key cornerstone of marketing c

Time for a Health Claims Checkup?

Health-related advertising claims are held to a higher standard of proof than other claims. For health-related claims, a “reasonable basis” requires advertisers to provid

Expanding Knowledge of Soft Law – What is CISR?

The U.S. advertising industry founded the National Advertising Division (NAD) to build consumer trust in advertising and support fair competition in the marketplace. Thro