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Non-Profit · BBB National Programs

The Ad Watchers

by BBB National Programs

Join National Advertising Division attorneys on this podcast as they explore advertising claims and what it means to put them to the truthfulness test.

Latest episodes

Showing 10 · updated from the feed

What Can Advertisers Learn from This Season’s Hot Topics?

From pharma and supplements, to pet products and AI, the same rule applies: advertisers need evidence that matches the claims.  In the Season 6 finale of Ad Watchers, at

Sep 9
23 min

How Are Rising Financial Pressures Impacting Advertising Claims?

With more consumers seeking debt relief and digital financial tools than ever before, claims about savings and financial outcomes are drawing increased attention from reg

Aug 11
24 min

What makes an influencer trustworthy?

Influencer marketing is now a major part of the advertising landscape, but questions around disclosures, sponsored content, material connections, and misleading claims co

Jul 9
27 min

How Should Brands Advertise Infant Care Products Without Overpromising?

With heightened consumer expectations around safety, transparency, and performance, infant care brands face growing pressure to ensure their advertising claims are proper

Jun 2
34 min

Are pet product claims more marketing than reality?

Ad Watchers: Are pet product claims more marketing than reality? Pet product advertising is facing increased scrutiny, and recent National Advertising Division (NAD) cas

May 7
22 min

What Can Brands Say About Health Without Crossing the Line?

In this episode, the National Advertising Division (NAD) examines the rapid rise in pharma and health-related cases—now a significant and growing share of its docket. The

Apr 8
24 min

In Your Face – Where do you draw the line with denigration?

It is common for advertisers to engage in a little healthy competition, directly comparing their products to a competitor’s to inform consumers about the differences betw

Sep 10 2025
23 min

Influencer Marketing Consumer Insights: What can lead to distrust?

In 2024, 82% of U.S. marketers used influencer partnerships in ad campaigns at a value of a whopping $24 billion. Influencer marketing is a key cornerstone of marketing c

Aug 6 2025
26 min

Time for a Health Claims Checkup?

Health-related advertising claims are held to a higher standard of proof than other claims. For health-related claims, a “reasonable basis” requires advertisers to provid

Jul 16 2025
30 min

Expanding Knowledge of Soft Law – What is CISR?

The U.S. advertising industry founded the National Advertising Division (NAD) to build consumer trust in advertising and support fair competition in the marketplace. Thro

Jun 3 2025
24 min

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