Superluxe - Luxury Fashion, Insights, Trends and News

How Véronique Nichanian Changed Fashion | A woman transforming luxury menswear forever

For 37 years, Véronique Nichanian ran the most quietly powerful menswear operation in fashion. Almost nobody knew her name.As artistic director of Hermès menswear from 19

The Row: Luxury or Illusion? Is it worth it? Mary-Kate and Ashley Olsen's luxury brand strategy

The Row charges $490 for a white t-shirt with no logo. No heritage, no history, no justification beyond the clothes themselves. So how did two former child actresses buil

Bottega Veneta: Luxury or Illusion? Is it worth it? And if it is what's the best thing to buy?

Bottega Veneta charges thousands for bags with no logo, no monogram, and no explanation. The question is whether that price is justified, or whether you are paying for an

How Helmut Lang Changed Fashion

Helmut Lang never wanted to be first. He just kept seeing where things were going before anyone else did.In the 1990s, Lang built the visual language that now defines ser

How Alexander McQueen Changed Fashion

Alexander McQueen didn't just design clothes. He changed what fashion was allowed to be about, and nothing in the industry has been quite the same since.From a Savile Row

How John Galliano's Dior Changed Fashion

In 1997, a British designer walked into one of the most sacred institutions in French fashion and rewrote the rules of what a luxury brand could be. John Galliano's fifte

Luxury’s Reset Era? New Gucci, Fendi, Burberry & London Fashion Week Explained

After years of viral moments, constant price increases and expansion at any cost, the industry seems to be slowing down and thinking more long term. Instead of chasing hy

Decoding Taste in 2026: What good taste really looks like now, how Peggy Gou embodies modern taste

You can’t fake taste anymore. In a world of mass production, viral sameness, and algorithm-driven style, good taste in 2026 looks very different from what it used to be.

Ugly Shoes: Luxury's Biggest New Status Symbol How Weird Footwear Became the Ultimate Flex

Ugly shoes are winning right now and we dig into why that is. We look at how luxury is moving more towards lived in designs and why comfortable, practical footwear now si

How Burberry Staged Fashion’s Fastest Comeback: Their new heritage over hype approach

Daniel Lee's fresh perspective wasn't transalting into sales, positioning the brand as a fading icon. Burberry has since reversed its fortunes in just twelve months under

Inside Miu Miu's Cultural Takeover: Cultural Clubhouse and Uniform of Modern Resistance

How did Miu Miu become the hottest fashion brand in the world while other luxury houses struggle?In this deep dive, we explore the genius strategy behind Miu Miu's unprec

How Yves Saint Laurent Changed Fashion - From leading Christian Dior at 21 to starting his own brand

Yves Saint Laurent: The Genius Who Changed Fashion ForeverYves Saint Laurent wasn’t just a designer—he was a revolutionary. In this Superluxe deep dive, we explore how YS

Are these the new classics luxury brands? Heirloom potential? What's actually worth buying in 2025?

What makes a piece of clothing truly worth the investment?In a fashion landscape oversaturated with hype and instant gratification, this video explores the designers crea

How Miuccia Prada Changed Fashion - 90's feminist minimalism, buying Versace, redefining luxury

🖤 Miuccia Prada: The Woman Who Changed Fashion ForeverShe once thought of fashion as ridiculous. Then she went on to reinvent it from the inside out.This video takes a de

Balenciaga's new Creative Director is Valentino's Pierpaolo Piccioli – Is this the redemption arc?

Balenciaga has appointed Pierpaolo Piccioli as its new creative director and the fashion world is watching with bated breath. After a decade defined by Demna’s dystopian

How Alaïa Changed Fashion: The Architectural Couturier

In this Superluxe episode, we explore the life and legacy of the legendary Tunisian couturier who reshaped the way the world thinks about fashioning the female form. From

The Anti-Celebrity Wave: The Designers At Your Favourite Brands, You've Never Heard of.

While celebrity-led creative direction has shaped some of the most iconic fashion moments in recent years, a new wave of leadership is emerging that values something else

How Jonathan Anderson Changed Fashion: The Modern Surrealist - Fantasy and Theatrics

In this deep-dive, Superluxe traces the revolutionary path of Jonathan Anderson — from his theatrical roots in Northern Ireland to transforming the global fashion landsca

The Death of Luxury London? A struggling luxury fashion industry, competition, wealth fleeing?

London's luxury industry is at a crossroads.From Bond Street’s resilience to Oxford Street’s decline, from the millionaire exodus to the reinvention of London Fashion Wee

How Activism Changed Fashion

✊ Fashion has never been just about looking good — it's been about changing the world. In this deep dive, we explore 10 of the most powerful moments when clothing became