Real Pet Industry News

The Lowest IQ move in Pet food

summaryIn this episode, Clayton Payne and Sam discuss the evolving landscape of the pet food industry, focusing on the rise of budget brands and the challenges faced by t

The Importance of Omnichannel Strategies in Pet Retail

In this conversation, Clayton Payne and Sam discuss the differences in innovation between the UK and US pet industries, the importance of omnichannel strategies for brand

Welcome to 2026 in the pet industry

In this conversation, Clayton Payne and Sam discuss the current landscape of the pet food industry, focusing on various companies such as Nutriment, Carnly, Scrumbles, an

A Gently Cooked Let Down

In this episode, Clayton and Sam discuss the evolving landscape of the pet food industry, focusing on the rise of subscription services and the challenges faced by indepe

Dog food ratings and marketing strategies

In this conversation, Clayton and Sam discuss the challenges and strategies in the pet food industry, focusing on how brands can improve their ratings on platforms like A

The Hybrid Feeding Phenomena

In this episode, Clayton Payne and Sam discuss the latest trends in pet feeding, focusing on a survey that reveals the popularity of hybrid feeding among pet parents. The

Should Discounters hit Pet harder??

In this conversation, Clayton and Sam discuss the current state of pet food marketing and retail dynamics in the pet industry. They explore the lack of innovation in pet

The Changing Demographics of Pet Food

In this conversation, Clayton and Sam discuss the booming pet industry, focusing on the increasing populations of dogs and cats in the U.S. and the rising spending on pet

Purina's Market Dynamics

In this episode, Clayton and Sam discuss the current state of the pet food market, focusing on Purina's mixed performance and the challenges faced by veterinary care in t

Ineffective Advertising Strategies

In this episode, Clayton and Sam discuss the current landscape of the pet food industry, focusing on the winners and losers. They explore the challenges faced by small in

The Creator Economy of Pet food

In this episode, Clayton and Sam discuss the current landscape of the pet industry, highlighting the winners and losers, including veterinary practices, direct-to-consume

D2C Market Spamming

n this conversation, Clayton Payne and Sam discuss the marketing strategies and business models of Butternut Box, a prominent player in the pet food industry. They analyz

The Dumbest Marketing

In this episode, Clayton and Sam discuss the shortcomings of marketing strategies in the pet food industry, particularly focusing on a recent ad campaign by Pure Pet Food

Navigating Competition in the Pet Food Market

summaryIn this conversation, Clayton Payne and Sam discuss the evolving landscape of the pet food industry, focusing on the impact of regenerative farming practices, the

The Premiumisation of Cat

summaryIn this conversation, Clayton Payne and Sam discuss the evolving landscape of the pet industry, focusing on profitability, innovation in cat products, the challeng

The Future of Legacy brands and Superzoo insights

summaryIn this episode of Real Pet Industry News, Clayton Payne and Sam discuss JM Schmucker's recent financial performance, highlighting a significant decline in net pet

Pet Industry trends that need to die

summaryIn this episode, Clayton and Sam discuss the evolving landscape of pet brand advertising, emphasizing the shift from traditional media to digital platforms. They e

Pets at Home.... change of leadership!!!!!!

summaryIn this conversation, Clayton Payne and Sam discuss the recent leadership changes at Pets at Home, the challenges facing the retail pet industry, and the need for

The Premium Kibble Conundrum

summaryIn this episode, Clayton and Sam discuss various trends in the pet food industry, focusing on the viability of vegan pet food, the challenges of direct-to-consumer

The Downfall of Nature's Menu??????

summaryIn this episode, Clayton and Sam discuss the challenges facing the pet food industry, focusing on Nature's Menu's decline due to private equity influence, Bella an