Pattern Shift

#115 - Stop Treating Your Website Like Your Magnum Opus

Send us Fan Mail We talk about how high standards and perfectionism can freeze momentum, especially when you are building something big like a new website. We share a pr

#114 - No Script, No Filter

Send us Fan Mail We trade perfection for a real-time chat about how our brains and bodies shape creative work, from travel calm to the need for negative space away from

#113 - The honest truth about what's waiting on the other side of that free call button

Send us Fan Mail You’ve seen the button. “Book a free discovery call.” And something about it feels a little prickly — like clicking it means you’re walking into a lion’

#112 - AI for Creatives: Where to Use It and Where to Stop

Send us Fan Mail Support the show ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your su

#111 - Building From the Roots Up: PDA, Curiosity, and Running a Business Your Way

Send us Fan Mail I'm getting personal in this episode of Pattern Shift — recorded from my brand new praktijk in Rotterdam. I trace why I bootstrapped from 300 euros

#110 - Your Audience Didn’t Ignore You; They Just Didn’t Hear You Yet

Send us Fan Mail We share a clear, kinder way to do marketing: repeat your message with integrity so the right people can finally hear it. From the mere exposure effect

#109 - Using Intentions as your Creative Compass for 2026

Send us Fan Mail In this cozy year-end episode, I guide you through a gentle intention-setting practice inspired by wishes shared inside the Business Circle. This isn’t

#108 - Branding Isn’t A Logo; It’s How People Decide To Choose You

Send us Fan Mail Am I my brand? And does branding even matter when I’m a tiny, one-person creative business? In this episode, I untangle the belief that branding is mos

#107 - Planning Doesn’t Kill Creativity — It Protects It

Send us Fan Mail - How I separate ideas from tasks, plan by energy, and keep marketing simple -  Planning doesn’t have to kill creativity. In this episode, I share how

#106 - Why Smart, Creative People Avoid Coaching — and Why They Shouldn’t

Send us Fan Mail I’ve noticed that many smart, creative people avoid coaching because they think it’s only for people who are lost, unsure or corporate CEO's. In th

#105 - New Season, New Chapter: Weaving a Creative Ecosystem at Ja, Wol

Send us Fan Mail SUMMARY Season 2 kicks off with a fresh perspective: I’m reflecting on how my work has evolved from selling yarn to coaching creative business owners—a

#104 - BuJo by the Sea – A 6-Week Summer Journal Challenge

Send us Fan Mail Clarity, confidence, and calm… one bullet at a time. Summer tends to shake things up — especially if you’ve got kids at home, your routine is out the w

#103 - "Freedom Within the Structure: How I Use My Bullet Journal in Business"

Send us Fan Mail SUMMARY In this episode, I share how I uses the Bullet Journal Method to run my creative business with more clarity, focus, and freedom. I explains how

#102 - "Paper, Pen, and Possibility: My Bullet Journal Journey"

Send us Fan Mail SUMMARY In this mostly unscripted episode, I share how Bullet Journaling helped me move from burnout to clarity. Before it became a tool in my business

#101 - “My Deepest, Darkest Limiting Belief: I Can’t Help Others if My Business Isn’t Thriving”

Send us Fan Mail In this super honest solo episode, I unpack a limiting belief that’s followed me for years: “I can’t help others with their business if mine isn’t thriv

#100 - This is how one person, a mic, and a messy creative mind made it to 100 episodes 🥳

Send us Fan Mail SUMMARY It’s a special one—episode 100! In this celebratory and cozy episode, I take you behind the scenes of how Pattern Shift came to be, how it has

#99 - Launch - Sharing your work with connection, not pressure

Send us Fan Mail SUMMARY In this episode, we dive into the final step of the Ja, Wol framework—Launch. Sharing your work with the world can feel scary, vulnerable, and

#98 - Organize – Making Space for What Matters

Send us Fan Mail Support the show ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your su

#97 - Wayfinding – Rediscovering Your Why – How to reconnect with your purpose when your business starts to drift

Send us Fan Mail SUMMARY When your business starts to feel off, it’s often a sign that you’ve drifted from your “why.” In this thoughtful and gently playful episode, I

#96 - Big Life Changes, Small Business Shifts

Send us Fan Mail SUMMARYWhen big life changes come along—like, say, getting a new puppy—our business rhythm often needs to shift too. In this warm and reflective episode