Lighting Matters® artwork

Design · Avraham Mor & Lisa Reed

Lighting Matters®

by Avraham Mor & Lisa Reed

Welcome to the podcast about Lighting Matters! Our unflinching conversations uncover the nuances and complexities that shape the craft of lighting design. Tune in to explore the pivotal ‘whys’ behind a lighting designer’s choices and find honest answers to your most challenging lighting questions, because Lighting Matters®.

Latest episodes

Showing 20 · updated from the feed

Humane Lighting for the Incarcerated (Ep 42)

Watch on YouTube Did you know the only federal lighting requirement for prisons is 20 foot-candles, with no ceiling at all? Edward Bartholomew, principal of Bartholomew

Oct 27
44 min

Why Lighting Standards Aren't Free - w Brienne Willcock

Watch on YouTube How much of your product's value depends on an organization nobody credits?  IES standards aren't free, and Brienne Willcock wants the lighting industr

Oct 6
1 h 01 min

Why Bad Lighting Is Costing You Customers

Watch on YouTube Could bad lighting be quietly costing a restaurant its best customers? "People aren't buying lumens. They're buying outcomes." Jenny West, founder of W

Sep 22
52 min

Behind the Booth - Illuminate at NeoCon, Part II of II [Ep. 39]

Watch on YouTube Is Illuminate at NeoCon actually a design show wearing a lighting show's name? Avi Mor of Morlights and Lisa Reed of Reed Burkett Lighting Design close

Sep 1
29 min

Behind the Booth - Illuminate at NeoCon, Part I of II [Ep. 38]

Watch on YouTube Avi Mor of Morlights and Lisa Reed of Reed Burkett Lighting Design pull up chairs on the Illuminate@NeoCon floor for four back-to-back manufacturer chec

Aug 4
27 min

Illuminate at NeoCon: What 60 Manufacturers Taught Us [Ep. 37]

Watch on YouTube 60 manufacturers, 5 months — did Illuminate at NeoCon actually pay off? Half the year is gone — where did it go? Hosts Avi Mor of Morlights and Lisa R

Jul 21
32 min

The Triangle of Responsibility: Rebecca Keehner on Who Really Owns Lighting Design [Ep. 36]

Watch on YouTube 8% of award-winning projects had a lighting designer. Only 2% got credit. Why is this profession still invisible?     Recorded live at Illuminate@NeoCon

Jul 9
33 min

Zero Out of a Hundred: Jen Park on Why Lighting Never Gets Credit [Ep. 35]

Watch on YouTube Of 100 award-winning architecture projects, how many listed a lighting designer in the credits? The answer should embarrass the entire industry. Jen Pa

Jun 2
55 min

The Unregulated Profession: Why Lighting Design Needs Licensing Now [Ep. 34]

Watch on YouTube Why does the profession that shapes how humans experience every built space they occupy still have no regulatory recognition — anywhere in the world? D

May 19
58 min

Profit Leaking Out the Floor: Inside Lighting's Broken Spec Process [Ep. 33]

Watch on YouTube Lighting's go-to-market model is one of the most complex in any product category. Does anyone outside the industry actually understand that—and does it

May 1
1 h 01 min

Ron Unterreiner on Cash Flow, Minority Contractors, and the 90-Day Problem [Ep. 32]

Watch on YouTube What if the fastest way to bring a project in under budget was just to pay people on time? Ron Unterreiner—retired design-build executive, founder of t

Apr 14
1 h 02 min

From Frustration to Strategy: Lighting Perception, Neocon, and What Comes Next [Ep. 31]

Watch on YouTube Structural engineers are licensed. Architects are licensed. Why isn't lighting? Hosts Avi Mor of Morlights and Lisa Reed of Reed Burkett Lighting Desig

Mar 31
23 min

Ten Designers, Three Questions, One Profession [Ep. 30]

Watch on YouTube Ten experienced lighting designers walk into a conference. Can they agree on what they actually do for a living? "What do you do?" For lighting designe

Mar 17
33 min

David Woody on Lighting in Storytelling [Ep. 29]

Watch on YouTube How does lighting affect how we tell stories? Avraham Mor of Morlights and Lisa Reed of Reed Burkett Lighting Design interview David Woody of the Griffi

Feb 3
59 min

Live at ArchLight: Taking the Stage and Taking a Stance [Ep. 28]

Watch on YouTube Can you quantify why lighting matters—or does defining it ruin everything?    Avi Mor of Mor Lighting and Lisa Reed of Reed Burkett Lighting Design reco

Jan 21
43 min

ASID Chair David Euscher: Making the Case for Lighting Specialists [Ep. 27]

Watch on YouTube What's the connection between lighting control systems, circadian rhythm, and designing for neurodivergent building occupants?    David Euscher, nationa

Dec 2 2025
38 min

From Tax Credits to Design Excellence: Historic Preservation Lighting [Ep. 26]

Watch on YouTube What if value engineering meant distilling to essentials instead of cutting corners?    Joel Fuoss, Principal at Trivers in St. Louis, joins hosts Lisa

Nov 18 2025
47 min

Luci on Creating Memories with Light [Ep. 25]

Watch on YouTube Why does museum lighting deliver 10x ROI compared to other exhibit elements?    AJ Goehle, CEO of Luci, and Kevin Snow, lighting and set designer, discu

Oct 9 2025
51 min

Voices from Illuminating Engineering Society 2025 [Ep. 24]

Watch on YouTube Hosts Avi Mor and Lisa Reed take the Lighting Matters podcast on location to the IES conference in Anaheim, conducting rapid-fire interviews with five l

Sep 23 2025
1 h 15 min

Perkins & Will Chicago: The Hidden Cost of Bad Lighting [Ep. 23]

Watch on YouTube Why are expensive light fixtures often the wrong choice for better spaces?    Margaret Cavenagh, Managing Director at Perkins & Will Chicago, discusses

Sep 9 2025
1 h 09 min

Chart trend

Position in the Design chart (US), last 90 days.

#48
all-time peak
1
day in the top 50 since Nov 2024

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Where Lighting Matters® ranks today in each Apple Podcasts chart (US, Nov 9, 2026).

#196 NEW Design US

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