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From day one of “From the Yellow Chair,” I dove in with much enthusiasm even though I am not in the business of home service. I learned many years ago that Crystal’s passion for people and small businesses was one that made her approach to marketing one that could transcend age, genre, and class. She has a way to talk with you and not at you when explaining marketing that could easily be overwhelming. She asks the questions and shares the tools that can continue you on your personal journey through advancing your company. She realizes there is no one shoe fits all approach on all things and a “failure” is just a notch toward progress.
With Crystal’s Southern gal charm and knowledge you can get a big time marketing plan rooted in a hometown package. Pairing her and Emily together helps me see the down home roots and the straight forward approach to growing my company through actions and branding. Emily has helped me realize just how important consistent branding and telling my story to my customer is. Highly recommend this podcast to the home service peeps and small businesses too!
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Can’t stop soaking up all the knowledge and advice for all business owners and the service industry. Love the ease of their conversations and how every episode is packed with tips!
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Wow I am loving this podcast! Emily and Crystal break down the elements of marketing and the various ways to expand a business no matter the size! They make it approachable and they are fun to listen and learn from. Keep up the great work!
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As a native Texan and marketer, this is absolutely become one of my favorite podcasts. You can really feel the energy and years of experience emanating from every single episode. Although a lot of the Contant is catered towards HVAC, shop owners and managers, marketers in the space can always find good snippets of ideas to utilize.
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