Engaging in the Next

Ep 52 - Dealt a New Hand: New Energy, New Ideas, New Leadership

In this episode of Engaging in the Next, hosts Colby Horton and Frank Humada welcome Mollie Pillman, MS, MBA, CAE, executive director of the National Athletic Trainers’ A

Ep 51 - Not the End of the Road: Beyond the Strategic Plan

In this episode of Engaging in the Next, hosts Colby Horton and Frank Humada welcome Lowell Aplebaum, EdD, FASAE, CAE, CPF, CEO of Vista Cova, for a conversation about wh

Ep 50 - From 6-7 to 67: Why the Message Matters More Than Ever

In this milestone episode, hosts Colby Horton and Frank Humada welcome Whitney Meyerhoeffer, director of communications at the American Mental Health Counselors Associati

Ep 49 - Now Boarding: Smarter Marketing for Associations

In this episode of Engaging in the Next, Edessa Polzin, director of strategic partnerships at the American Marketing Association, joins hosts Colby Horton and Frank Humad

Ep. 48 - Teaching the Mission: Building Teams That Believe in the Work

In our season 5 premiere, Chad Rummel, M.Ed, CAE, executive director of the Council for Exceptional Children, joins hosts Colby Horton and Frank Humada to share his journ

Ep. 47 - Pressing Reset on “Expert”: AI in the Association World

In this episode, Carlos Cardenas, CAE, AAiP, senior strategic consultant at DelCor and Board President of Association Latinos, shares a perspective shaped by experience a

Ep 46 - Selling What You Know: Expertise as Non-Dues Revenue

In this episode, Jeff Shields, FASAE, CAE, president and CEO of NBOA: Business Leadership for Independent Schools, reflects on how associations have evolved during his ne

Ep 45 - A 'Lean' Start(Up) to the New Year: How Associations Can Experiment Smarter

In this episode, Colby Horton and Frank Humada are joined by Elizabeth Engel and Jamie Notter for a conversation about what the Lean Startup methodology really means for

Ep 44 - What’s on Your Membership Plate? Time to Rethink the Menu

In this episode, we're joined by Sarah Sladek, best selling author, keynote speaker, researcher and podcast host, to unpack the realities of association membership today.

Ep 43 - Playing the Long Game: Turning Members Into Belongers

In this episode, we sit down with Jessica Richardson, membership manager at the American Association of Immunologists, to explore how collaboration and community fuel suc

Ep. 42 - Wired for Success: Making AI Work for Associations

In this episode, we talk with Chris Vaughan, PhD, co-founder of Sequence Consulting, about why associations can’t afford to sit on the sidelines when it comes to AI. Chri

Ep. 41 - Changing Our Tune: Amplifying Chapter Success through National Support

In this episode, we sit down with Ryan Byrd, CAE, director of chapter relations at the American College of Emergency Physicians, for a conversation that’s as lively as it

Ep. 40 - The Cluck Stops Here: Designing Intentional Member Experiences

In this episode, we sit down with Sherry Bagley, executive director of the Association for Experiential Education, for a conversation that’s equal parts insightful and un

Ep 39 - Branding with Heart: Guiding Associations with Vision and Values

In honor of Asian American, Native Hawaiian, and Pacific Islander (AANHPI) Heritage Month, we’re spotlighting two inspiring leaders in the association world—Ellen and Wal

Ep 38 - The Assistant Will See You Now: AI's Role in Smarter Member Engagement

In this episode, we chat with Rob Barnes and Johanna Byrne from Betty.ai, a company that’s built an AI platform tailored specifically for associations. They explore how a

Ep 37 - Knives Out: Cutting Through Tax Reform in the Association Space

In this episode, we sit down with Jarrod A. Clabaugh, CAE, president and CEO of the Ohio Society of Association Professionals, to unpack the complex world of tax reform a

Ep 36 - March Madness: Full-Court Leadership in the Association Space

In this episode, we talk with Shasta Foy, executive director of the Association for Christian Fundraising, about her dedication to making a meaningful impact through asso

Ep 35 - A Membership Love Story: Valuing Human-to-Human Connections

In this episode, we sit down with Ginger Johnson, a dynamic speaker and champion of human connection, to explore the power of relationships in associations. Ginger shares

Ep 34 - Don't 'Waste' New Opportunities: Rethinking NDR Strategies

In this episode, we chat with Amy Burke, MA, FASAE, CAE, executive director and CEO of the Solid Waste Association of North America (SWANA), about effective non-dues reve

Ep 33 - Unwrapping Non-Dues Revenue Success

In this episode, we sit down with John Bacon, MBA, Vice President of Enterprise Sales at the American Society of Association Executives, to explore the art and science of