I really enjoyed the FEMA Pub1 episode. Hearing the discussion regarding having a purpose and established values is critical in addition to getting people involved with the mission.
The EM field is continually developing and it’s purpose especially on the local/town level can be very ambiguous. Therefore, knowing what your organization is and it’s mission is important. If the people in your own organization are unclear that imagine what everyone else thinks. FEMA set a good example with this document for other organizations to follow.
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