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© 2021 Schmoyer Media. All Rights Reserved.
Schmoyer Media
Video Creators
Video Creators is the premiere YouTube growth agency for YouTube Creators and entrepreneurs, founded by Tim Schmoyer in 2013. It's a place where you'll learn cutting edge YouTube growth strategies and the fastest path to building a highly engaged community of subscribers and customers. Our success stories include brand new creators to Fortune 500 companies alike, helping them grow from 0 to 100,000 to 1 million subscribers and beyond. To date we've helped our clients organically grow by over 17 billion views on YouTube and hundreds of millions of dollars in their bank accounts. This stuff works! The best way to grow on your channel isn't by only publishing great videos, but by also having a strategy that is intentionally crafted to guide viewers through a journey with you and your brand, leading to more engaged subscribers and ultimately more sales and income as well. If you have a message you're spreading with your YouTube videos and you're building a business around it, you're in the right place. We'll teach you the YouTube tactics that take your efforts to the next level.
October 18, 2021
7 Ways To Increase Retention By Crafting Better Hooks [Ep.#287]
We see a lot of clients lose up to 50% of their viewers in the first 20 seconds of a video. Obviously, this is detrimental in getting YouTube to surface your content to a new audience, not to mention keeping your existing audience feeling like they're getting something fresh video after video. But what's the difference between videos that feel like "nothing" is happening, but you're still intrigued, and those where the trolls are lurking in the comments saying, "Shut up and get to the point?" Let’s answer that question in this episode. By the end of it, we hope you’ll be equipped with several new ideas of how to improve the opening seconds of your video to better grip that viewer’s attention for more watch time and thus better performing videos. CREATOR SPOTLIGHT: Check out Dr. Lane on YouTube here 30 DAYS TO A BETTER YOUTUBE CHANNEL: This 30-day process will help you optimize your YouTube channel and your videos to better convert new viewers into subscribers. It’s the process Dr. Lane used to get to almost 900 subscribers from his very first few videos. Check it out here: Much of our discussion today is based on this article: LEAVE A VOICE MESSAGE: Have comments, reactions, questions, a YouTube tip to share, or just want to say hi? Leave a voice message for us and we may use it in an upcoming podcast episode. <a href= "
October 11, 2021
How To Setup Patreon And Introduce It To Your Audience [Ep.#286]
Patreon can be a great way for YouTube creators to monetize their videos and grow a fan base of people who want to financially support the channel. However, many creators have attempted to launch a Patreon campaign to their subscribers and only get crickets. In this interview, we talk with an employee of Patreon about how to best set up your Patreon account and introduce it to your audience so it actually resonates with them. We also discuss what perks and rewards would be good for your audience, mistakes that make Patreon unprofitable, ideas for reducing churn and turnover in your patrons, and when to consider YouTube Memberships or other platforms instead. 30 DAYS TO A BETTER YOUTUBE CHANNEL: If you want to follow a step-by-step process for optimizing your YouTube channel for growth, our online course will walk you through exactly what you need to do to start getting more views and more subscribers on YouTube. Check it out here: LEAVE A VOICE MESSAGE: Have comments, reactions, questions, a YouTube tip to share, or just want to say hi? Leave a voice message for us and we may use it in an upcoming podcast episode. <a href= "
October 4, 2021
Jellysmack's tips for optimizing your YouTube video for Facebook, TikTok, and other platforms (feat. Jellysmack) [Ep.#285]
Many creators are taking advantage of an opportunity to repurpose their existing YouTube videos into other content on other platforms. They simply take their YouTube video, reformat it to fit the aspect ratios of other platforms, add a headline, burn-in some captions, and boom! Now your YouTube video is ready for Facebook, Instagram, Linked In, and other platforms. However, it's not quite as simple as just reformatting your videos to a different aspect ratio. There are some important things to consider about each platform and how you position the content there in order to actually see the content grow and perform well. In this interview I sit down with Erich Lochner, VP of Creator Partnerships at Jellysmack, to talk about how they optimize repurposed content for multiple platforms. We talk about how they test the content before they publish it, some of the nuanced implications for how you optimize content for different platforms, how much more of an audience you can reach off of YouTube, and more. NOTE: This episode is NOT sponsored by Jellysmack. You can reach out to Erich Lochner, VP of Creator Partnerships at Jellysmack, at [email protected] 30 DAYS TO A BETTER YOUTUBE CHANNEL: If you want to follow a step-by-step process for optimizing your YouTube channel for growth, our online course will walk you through exactly what you need to do to start getting more views and more subscribers on YouTube. Check it out here: LEAVE A VOICE MESSAGE: Have comments, reactions, questions, a YouTube tip to share, or just want to say hi? Leave a voice message for us and we may use it in an upcoming podcast episode. <a href= "
September 27, 2021
Your YouTube Conspiracy Theories (Not Really) Answered [Ep.#284]
There's a lot of conspiracy theories out there about YouTube. Everything from how the CEO keeps her job to why YouTube suppresses smaller channels to what you have to do to be picked up by the algorithm. Today's episode is a bit more fun where we kick back and get into some of the conspiracy theories about YouTube that you all submitted to us. We answer some of them, but others are just so far out there, sheesh, we don't really know what to say. Haha, This is a fun one! CREATOR SPOTLIGHT: Ryan Bos has grown to over 100k subscribers because he's already doing some things well. He's here to share what some of those things are but also shares what he's working on next to go to the next level with his channel. Check out The Funny Carpenter here: YOUTUBE CONSULTING: If you want to jump into a one-on-one consultation with us to review your channel and get some actionable next steps for moving forward, we're about to open up a lot of availability. Book your session at LEAVE A VOICE MESSAGE: Have comments, reactions, questions, a YouTube tip to share, or just want to say hi? Leave a voice message for us and we may use it in an upcoming podcast episode. <a href= "
September 20, 2021
YouTube Experts React To Bad YouTube Ranking Advice [Ep.#283]
You don't have to look long to find some bad advice online about how the YouTube algorithm works, how to rank your videos, how to "SEO" your channel, rank number 1, and get more views. Most of it is rooted in an antiquated understanding of how YouTube works despite being promoted still today as "best practices." I went to a few blog posts on sites that are considered authoritative on Google SEO and pulled out some of the bad advice and most common myths I hear. I'm going to share each one with Lennon and D'Laina, two of the other YouTube Strategists on our team here at Video Creators, and get them to react. CREATOR SPOTLIGHT: Leslie took a break for several years from his channel and now wants to grow it again. So we hopped into a consultation to discuss his next steps for infusing growth into his inactive channel. He shares more about one of the tactics he'll be using on his channel to do just that. Check out Leslie's channel here: YOUTUBE CONSULTING: If you'd like to put together a growth plan for your videos and your channel, we'd love to get into a private consultation with you, too! Go to LEAVE A VOICE MESSAGE: Have comments, reactions, questions, a YouTube tip to share, or just want to say hi? Leave a voice message for us and we may use it in an upcoming podcast episode. <a href= "
September 13, 2021
You're Overthinking Your Content. Try These Simple Storytelling Ideas. [Ep.#282]
Stories can feel REALLY intimidating for creators. In this episode, we want to break down the simple ingredients of a story, how to put them in the right order, and how to find stories in your everyday life that you can use in your content. Check out the book Stories that Stick Kevin's Channel - relax and learn guitar. Sign up for video labs! How to use clips on YouTube.
September 6, 2021
3 Tips for Moving Past YouTube Burnout & into Life-Giving PASSION [Ep.#281]
Whether it's the process of creating content that just isn't enjoyable anymore, or whether you're not getting the results that you want from the content you're creating -- or maybe even both! Let's talk about 3 ways to light your fire again, as well as to get YouTube to show that fire content to more people. Audrey Crawford's channel: Sign up for our next Video Labs class here: POWER TIP Resource: <a href= "
August 30, 2021
Backlink SEO, Stealing Someone's Audience, Paid Growth, and Other Less Common YouTube Growth Tactics [Ep.#280]
When a creator is struggling to see growth on their YouTube channel, they commonly start trying some other tactics to get more views and subscribers showing up on their videos. Today we tackle several of them to help you know if they're worth your time or not, including backlinks, stealing another creator's audience, sharing videos to your email list vs. letting the video grow organically first, tapping into a competitor's audience, growing your audience with advertising, balancing videos intended for growth vs. those intended for building community, and more. We also tackle some topics around YouTube Shorts, such as how many shorts you should be publishing each week, whether or not you should use thumbnails on Shorts, notifications for Shorts, and much more. Our final Video Labs session for the year starts in only a few weeks! To join a small group of creators and work through our YouTube growth process for us for 8 weeks, register here: <a href= "
August 23, 2021
Steps for Using Story to Build a Deep and Lasting Connection with Your Audience feat. Matthew Dicks [Ep.#279]
On YouTube, you only get a few seconds to quickly hook someone's attention and get them to feel something that holds their attention throughout the video. Storytelling is one of the best ways to do that, but how? How do you use storytelling to connect with your audience and build a relationship with them? Which stories should you pitch with your titles and thumbnails? How should you open your stories to quickly grab someone's attention? How do you use stories when you're an educator? Should you just teach or tell the story or a combination of both? What if your video doesn't naturally have stakes involved or conflict? Today we talk with Matthew Dicks, a world-renown storyteller and the author of Storyworthy. He guides us through all these questions and more. Check out, "Storyworthy," by Matthew Dicks: Some story examples on Matthew Dicks' YouTube channel: We only have 1 more session of Video Labs this year! Register today to reserve your spot in our small group coaching program to better master storytelling and channel growth strategy: <a href= "
August 16, 2021
5 Tips For When Being a YouTube Creator is OVERWHELMING... [Ep.#278]
Let's be real - running a YouTube channel is HARD. Sometimes so hard that we question whether or not we should keep going. But what if we're just on the brink of having our first breakout video? What can we do to get out of this funk and prevent this kind of feeling from happening? That's what we'll be talking about in today’s podcast! Sign up for Video Labs - Check out Spencer's channel - Check out more about "Super Thanks!" <a href= "
August 9, 2021
4 Growing Creators Share 4 MORE YouTube Growth Tips (+Q&A) [Ep.#277]
These creators have been trying a few things on their channel and learning along the way. Today they share some of their top growth tips and ideas for how you can continue to grow your channel, too. We also answer some questions from the live audience to help you move forward. CHECK OUT THE CREATORS HERE: - Caroline Beck of, "Spain Eats:" - Luke Weeks of, "Classic Man:" - Neily of, "Neily on Nutrition:" - Lisa Chaves of, "Lisa Chaves:" VIDEO LABS is our 8 week, group coaching experience where you learn how the YouTube algorithm works, how to rank for home page, suggested, and search traffic, how to hold viewers' attention with storytelling, how to use your analytics to spot opportunities for growth, and much more. Register for the next Video Labs session here: <a href= "
August 2, 2021
Where YouTube Shorts is Headed (It's Big!) [Ep.#276]
We get a lot of questions about YouTube Shorts and we've been hesitant to really jump into the conversation with definitive answers because it's a pretty new thing on YouTube. Earlier this week I was in an all-day meeting with Google hearing about updates and changes coming to YouTube. There's a lot coming, most of which I can't yet discuss, but I can talk generally about some of it, especially around what's happening with Shorts. During this meeting, I had a mental shift about YouTube Shorts as I heard more about where the product is going. In my head, it was mostly a reaction to TikTok, which I still think it obviously is. But it's a lot more than that, too. This isn't just another feature YouTube is adding. If you're not using Shorts, are you missing out on something? Should you use it? And if you do, should it be on the same channel or a different channel? Hopefully, all those questions and more will be answered by the end of this episode. CREATOR SPOTLIGHT Check out, "This Is My Alaska," on YouTube here: CONSULTING We'd love to jump into a 1-hour private consultation with you to discuss your next steps for growing your channel! Book a session with us here: <a href= "
July 26, 2021
Ideas For Fitting YouTube Into An Already Busy Schedule [Ep.#275]
Life can get crazy sometimes. How do you fit YouTube into your already busy schedule? How do you handle all that craziness in a way that allows you to get back into working on what matters most to you? One of the best solutions is to hire someone. Now hear us out. I know most of us are like, "No way. I can't afford to hire someone." Or, "I don't want to have to manage someone else's work in addition to my own." Don't worry. We'll discuss the fears that come up with hiring, how to get past them, and a step-by-step process to get your first hire working to the best of their ability. CREATOR SPOTLIGHT Check out Sam Montoya's channel here: The next session of Video Labs starts in a few weeks! Register here to go through our 8-week advanced YouTube training that gives you the system to infuse growth into your channel: <a href= "
July 19, 2021
Sage Advice From 4M Subs And 24 Years Of Combined YouTube Experience feat. Chad and Steve [Ep.#274]
Chad and Steve have over 24 years of combined experience on YouTube, growing their channels to almost 2 million subscribers each. Over the past decade, they've each seen YouTube go through a lot of changes, they've grown their businesses, and they've reached a lot of people. Today Tim interviews them about what they learned about growing an audience, building a business, and keeping their mental health intact all at the same time. This is their top advice for us. Check out, "Chad and Steve Have a Podcast!" Apple Podcasts: Spotify: Steve's channel, "Woodworking for Mere Mortals." Chad's channel, "Clean My Space." <a href= "
July 12, 2021
Not Getting Enough Traction on Your YouTube Videos? Add These 3 Things [Ep.#273]
It's easy to feel stuck on YouTube. Whether you're just getting started on YouTube, or are looking to take your channel to the next level, these 3 most common mistakes that YouTube creators make are probably what's holding your growth back. Book a consultation with us: CREATOR SPOTLIGHT: Make or Break Shop: POWER TIP: YouTube giving comments back to Kids Channels: <a href= "
July 5, 2021
How to Decide What Information to Give Away for Free vs. Sell [Ep.#272]
If you're an expert in your space or an educator of some kind on YouTube, this is a common question. You want to provide helpful information to people online with your videos, but you can't give it all away. You need something left to sell. So how do you show your expertise without giving everything away for free? Today we share how we approach it with our business and what seems to work for other creators in a similar situation. By the end of this episode, you should know exactly what to do share freely and what to sell. CREATOR SPOTLIGHT: Check out Matt Roberts of, "Nerdzoic" here: VIDEO LABS: Our next in-depth YouTube training session starts on July 22 with Lennon! Go to TIM'S PERSONAL PODCAST: Check out Tim's new personal podcast called, "Business, Family, Marriage." iTunes: Spotify: Anchor: <a href= "
June 28, 2021
Examples of Changes Creators Make on YouTube for the Greatest Growth [Ep.#271]
In this episode, we take a look at some of the channels we've worked with that experienced massive, breakout growth and evaluate what each of them did that created that kind of growth on their channel. Fortunately, each of the principles they implemented is one that we can all implement, too. By the end of our conversation, you'll have several, practical ideas for how you can grow your own channel more quickly. CREATOR SPOTLIGHT: Check out Tom Rees of, "Eat, Sleep, Dream English" here YOUTUBE CONSULTING: If you feel stuck with your channel want to get to the next level on your channel, sometimes it takes the perspective of someone who's outside your channel and can look at it with a fresh perspective to see the things you can't see. We'd love to help you break out of your current growth trajectory. Go to videocreators.com/consulting and book a private, one-hour session with us! TIM'S PERSONAL PODCAST: Check out Tim's new personal podcast called, "Business, Family, Marriage." iTunes: Spotify: Anchor: <a href= "
June 21, 2021
Everything We've Learned About Staying Productive as YouTube Creators & Business Owners [Ep.#270]
Whether you're a full-time YouTube creator, full-time business owner, or just started working at home for the first time over this past year, then you know that being productive while being at home presents a whole new set of challenges. It seems that there's always something that we can be working on, but how do we decide what's the most valuable way to spend our time, so that we can ensure that our time spent is actually going to move the needle on our channel, our business, and our personal lives? That's why we want to share what we've learned about staying productive as creators and business owners. Today we'll discuss a few concepts that will help you solve that so you stand out and grow. CREATOR SPOTLIGHT Erin - Well Plated: REGISTER FOR THE NEXT VIDEO LABS: Rory Vaden's Ted Talk: Power Tip Info: <a href= "
June 14, 2021
How To Make Videos You Love AND Get The Views. [Ep.#269]
This episode is for those creators who are starting to feel like some of the life has gone away from their channel. Maybe you're not enjoying it as much as you used to. It's starting to feel like a chore instead of something you really enjoy. In this one, we'll be talking about some reasons why that might be happening and how you can breathe new life and excitement into your YouTube vision! Sign up for VideoLabs at Check out Steve Gow - How to change your profile picture and your channel name -
June 7, 2021
3 Ways To STAND OUT on YouTube (Even In A Crowded Niche) [Ep.#268]
You want to stand out and get people to notice your videos. You want them to stick around, for it to grow into an amazing community, and grow your business. But it seems like there are already so many people doing something similar to you. If you can't find a way to stand out from the crowd, your content becomes too skimmable. A new viewer will get the information they need and then click away, never coming back to watch more. So you make another video hoping this next one will actually contribute to your channel's growth, but it likely doesn't. Today we'll discuss a few concepts that will help you stand out and grow. CREATOR SPOTLIGHT Johnny Harris - REGISTER FOR THE NEXT VIDEO LABS IN JUNE: <a href= "
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