November 9, 2021
gigCMO Discussion - International Expansion with Haitian Lantern
Brands may come and go, but humans continue to be mesmerised by the same things throughout human history. Great stories and experiences continually withstand the test of time. They may be repackaged, but the essence remains the same.
In our latest podcast, we speak with one such successful firm - Haitian Lantern from Zigong, China, the birthplace of the lantern festival. They have created festivals of light in over 60 countries and on nearly every continent of the world. They partner with some of the world's most famous brands, such as Disney and Coca-Cola. We were delighted to speak with Ms Lory Luo, Board Member and Vice President, on the secrets of their success. Listen to this podcast episode to find out:
Why tailoring the strategy to the specific needs and wants of your target audience is a significant determinant of international success,
Why resources and business opportunities are a process of accumulation,
Why courage is an integral part of global expansion,