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Jamie Wolfer & Heather Loree Fier
The Union Podcast
Planning a wedding, whether for the first time or hundredth time, can be isolating and overwhelming. Both couples new to the world of wedding planning and seasoned professionals who are busy growing and scaling their business often find themselves lost and adrift in the tedium of it all. Welcome to The Union Podcast, a show created to build a community for those in the wedding planning trenches. Join your fellow wedding friends at the round table as we discuss the challenges and joys of the wedding business, how we as wedding professionals can better serve couples, and tackle strategies to collectively grow and strengthen our businesses. The Union Podcast is a safe space for the wedding industry to come together. We dish on tips and tricks to help wedding industry pros better serve their clients and build flourishing businesses. By giving engaged couples a behind the scenes peek into the wedding industry, we also aim educate and empower couples so they can plan their wedding like a boss on any budget. The show is hosted by two Southern California wedding planners who have each taken unique approaches to their businesses, allowing them to connect and serve thousands of engaged couples each year. Jamie Wolfer of JW Coordination joins the podcast line-up to share her insightful and joyful perspective on weddings which she’s shared on her wildly popular YouTube channel. Having built a business around celebrating one of the most joyous days in people’s lives, Jamie has a heart for budget-minded couples and brings weekly wedding tips and tricks to her viewers in an effort to ease stress, save money, and maintain sanity. She serves the Southern California area and beyond with her wedding planner magic, and loves working one on one with treasured clients. When she’s not hollering wedding tips at a camera or hanging with her couples, she enjoys hanging with her three kids and husband, tending to her massive amount of houseplants, drinking her body weight in chai lattes, and vlogging all the chaos along the way. Heather Loree Fier of The Wedding Hacker joins the mix as an author and budget wedding expert to share perspective on how vendors can better serve budget-minded couples and build stronger businesses along the way. After her event marketing company was acquired in 2018, Heather shifted her focus to the type of event she really loved – weddings! She had run a successful side-business as a wedding planner for seven years but is now ready to shake things up! Wanting to service engaged couples on slim budgets who weren’t getting much love from the wedding industry. She started pouring her money-saving knowledge into her book and business, The Wedding Hacker. Alongside her husband, Joe Fier, she’s living the entrepreneur life to the max. Her mama’s heart opened up the wild ride of hosting six foster children over two years. 2019 brings the long-awaited adventure of a biological child. Heather loves getting outside, so you might spot her hiking the trails of San Diego with the pups or playing some pickleball with the family. Together with special guests, Jamie and Heather chat about important issues that matter to the wedding community while simultaneously pulling back the curtain for a behind the scenes view for engaged couples. Join The Union Podcast for casual round-table conversations with Jamie, Heather, and special guests as they tackle key topics for each episode. We invite you to weigh in and join the discussion within the community. Enjoy each episode’s upbeat and inspirational tone intended to inspire both wedding industry entrepreneurs and newly engaged couples who enjoy a deeper (and often funnier) dive into the inner workings of the wedding industry.
April 15, 2020
Recruiting An A-Team To Scale Your Wedding Business To The Next Level With Dave Mcqueen
No matter where you are in business, once you start on your journey, the only way to go is up. However, for some, growing business tends to be a far-reaching concept, proving to be way more challenging than starting one. In this episode, of provides great insights into how you can make this already possible thing closer to reality. Starting with his own story, he shares his journey of growing and scaling his wedding videography company. At the heart of it is having a solid team that can collectively carry on your business goals. Dave shares his tips for building and developing your A-team so you can take your company to the next level.
April 10, 2020
Our Favorite Optimization Tools And Applications For Business Growth
The Internet is ripe with not only sources but also tools that make our lives better. For business people, this means having that extra support system to delegate processes and tasks so we can focus on doing the best we have to offer for our business. In this episode, Jamie Wolfer and Heather Loree Fier dig into the tools they use to keep their businesses running smoothly. They share the applications that you can implement into your business strategy for a smoother sailing, more productive, and better-streamlined business process. Join in on this great conversation that will guide you on how to take advantage of what the Internet has to offer and will make you become better business people.
April 1, 2020
High-End Wedding Vendor And Budget-Conscious Bride With Meghan Makela
For a day in your life as important as your own wedding, it's hard to not want all the best things for your big day. The reality is that in the present, weddings have become almost prohibitively expensive for all parties involved in them, that is why many people are finding smart and crafty ways to go about them. Jamie Wolfer and Heather Loree Fier speak with a high-end wedding vendor, Meghan Makela. Pulling from her own experience, Meghan shares her story of being a budget-conscious bride while working in the more luxurious sector of her industry. This is a unique insider perspective that you're not going to want to miss! Love the show? Subscribe, rate, review, and share! Join The Union Podcast community today:
March 18, 2020
Delivering A Stellar Client Experience Through Systems That Make You And Your Clients Happy With Trevor Wessman-Lavelle
We live in an Amazon and Google world. Consumers expect immediate gratification, 24/7 support, and a polished online presence. Jamie Wolfer and Heather Loree Fier welcome Trevor Wessman-Lavelle from Aisle Planner to discuss the dramatic changes in client expectations over recent years. They dive into the realities of running a business in this 24/7/365 world, especially when you're running as a solopreneur. Now more than ever, small businesses need smart systems to deliver a product or service that the clients of today love. Allow Trevor to help figure out how we can let tech work for us to create a fuller customer experience, set clear boundaries, and have a better overall quality of life. Sharpen your tech game to deliver a stellar client experience through this great conversation. Love the show? Subscribe, rate, review, and share! Join The Union Podcast community today:
March 11, 2020
Surviving The Wedding Season Masterfully And With Finesse
Most of the time, people use work as an excuse for the lack of self-care they give themselves. Working on that key factor may be the answer to surviving this wedding season. In this episode, Jamie Wolfer and Heather Loree Fier give out some amazing tips on how you can improve your work efficiency and improve your lifestyle in one go. They emphasize the fact that preparation still determines how well you’ll do when the wedding season begins. If you are an engaged couple diving into your planning journey or a vendor ready to work at full speed for the coming months of the wedding season, your life might be feeling a little over-packed very soon. Jamie and Heather are dishing out wisdom on how to handle the coming months without burning yourself out. Learn the basic foundations you need to work on if you want to reach success. Love the show? Subscribe, rate, review, and share! Join The Union Podcast community today:
March 4, 2020
Yes! You Can Develop Your Business To Serve All Price Points With Alison Fleck
Despite the constantly changing and shifting trends in wedding culture, the one thing you can almost always rely on seeing at a wedding is flowers. Wedding flowers are their own industry. In recent years, more service providers have been working towards being able to provide their services to a wider range of clientele with different budgetary needs and restrictions. Alison Fleck of Juniper Designs and Bloom Culture Flowers is a top floral designer who's been recognized by the likes of lifestyle mogul Martha Stewart. Joining Jamie Wolfer and Heather Loree Fier, Alison dives into the ability of a business to provide service to people at different price points. Empower your clients by making them an active part of your process.
February 26, 2020
Giving Free Stuff Will Get You Clients
Instagram Stories has become its very own breakout marketing tool thanks to the accessibility and easy engagement it creates for businesses working on Instagram. This is why the platform has become so important in creating brand engagement not only for popular personalities and individuals, but also for businesses. Jamie Wolfer and Heather Loree Fier talk about the who, what, when, where, and why of sharing free content to build a community of raving fans. Jamie shares tactical tips about how to make videos that your audience will engage with. Making sure you're not being left behind on the IG Story curve!
February 19, 2020
The Money Talk: The Financial Knowledge Wedding Vendors Need In Their Tool Kit With Dan Hinz
For those in the wedding industry, delivering the best value for your clients is greatly a one-shot experience. When the wedding is done, you are left hoping that they are happy and satisfied with your work. That is why the quest for overdelivering value is very crucial in this industry. However, to do so, you have to go through the money talk with your clients. Financial mastermind, Dan Hinz from Adulting with Money, joins hosts Jamie Wolfer and Heather Loree Fier to discuss the financial knowledge that every single vendor should have in their tool kit. This financial wisdom is important for vendors to have for their clients; it allows you to better guide couples through this (often) once-in-a-lifetime journey. Going deeper into providing you amazing knowledge, Dan also dives into financial wisdom for vendors on how to best ride the waves of entrepreneurship.
February 12, 2020
How We Screwed Up: Confessions About Mistakes Made Early In Our Event Planning Careers
Event planning is a thriving industry. However, every event planner or coordinator is not without his or her foibles as mistakes happen to everybody in business. In this episode, Jamie Wolfer and Heather Loree Fier laugh at some of the mistakes they have made in their event planning careers. They hope listeners learn what not to do from this tell-all episode so that they can grow their businesses faster and enjoy their lives to the fullest.
February 5, 2020
How Generation Tux Is Shaping The Online Tuxedo Rental Industry With Nathan Bellah
Attending weddings as a groomsman or as guest is an honor but the journey to getting the perfect tuxedo can be daunting. Here with Jamie Wolfer and Heather Loree Fier is Nathan Bellah whose company offers a solution to bring the right tux without wasting time driving to the rental or on fittings. In this episode, Nathan, the VP of Marketing for Generation Tux, amazes us with how they are ditching the brick and mortar for a digital-based business. He notes how logistics is a powerful tool for their growing business and how vendors can partner with online-based solutions to create a win-win for vendors, clients, and awesome resources. He also talks about the icon of the suiting space, George Zimmer, and the vision for the future of the industry.
January 29, 2020
Finding Work-Life Balance As A Wedding Industry Professional
Juggling tasks between schedules, meeting clients, and keeping a home intact is a superhero’s job. This, for sure, is something that Jamie Wolfer and Heather Loree Fier are doing in their everyday lives. In this episode, Jamie Wolfer and Heather Loree Fier discuss the struggle to find a work-life balance. They also share the systems that are working and tricks that help them to keep balance, where improvements can be made, and their goals for 2020 in finding a better balance.
January 22, 2020
Planning A Wedding For The Books On Budget With The Budget Savvy Bride, Jessica Bishop
Weddings these days are evolving to be savvier and costlier. In this episode, Jamie Wolfer and Heather Loree Fier interview the fantastic Jessica Bishop from Budget Savvy Bride. Here, she talks about why there is tension between the budget wedding community and the general wedding industry. Even so, there is always a way to balance it out, which Jessica can help us with. She shares how the wedding industry can help each other and where the niche is heading. Jessica then shares how vendors with budget resources can grow what they have.
January 15, 2020
Collaboration Versus Competition: What Serves The Wedding Industry Better?
When growing your business, the traditional approach to dealing with competitors is by beating them. However, in this episode, hosts Jamie Wolfer and Heather Loree Fier veer away from this thinking and instead reflect on the immense value collaboration has brought to their businesses and their clients. Not only true to them, but this idea has also been slowly starting to set the wedding industry on fire. They dive deeper to discuss why this traditional approach no longer serves wedding vendors or clients and how a shift from a scarcity to an abundance mindset benefits your business even more. Giving you a fuller perspective, Jamie and Heather also tap on the logistics of collaborating with a competitor. Get inside in today’s discussion and find immense value from this unconventional business approach.
January 8, 2020
Going Boldly Towards Your Dreams Through Goal-Setting With AnneMarie Schindler And Melissa Stewart
Life is not without challenges, even more felt when you have something to reach for. Here to tell us how they help individuals and organizations achieve what matters most through goal setting are AnneMarie Schindler and Melissa Stewart, co-founders of Ivy.Ly Co. Starting with their own share of overcoming challenges and tackling goals, AnneMarie and Melissa talk about their entrepreneurial journeys that started from an unlikely place—the public collapse of a very successful and impactful nonprofit. Amidst the chaos, they planned their own weddings and took on new challenges as entrepreneurs. These ladies have leveraged the power of intentional goal setting, accountability, and community to achieve dreams in their lives. Just in time for the new year, take in all the goal-setting advice and wisdom from AnneMarie and Melissa and have a fresh start this new decade as you go boldly towards your dreams.
January 8, 2020
In-Person Networking: The Power Of Human Connection
In this modern world, many have forgotten the power of in-person networking. So much now happens online that people are slowly overlooking the value of real-life connections in both business and life. In this episode, hosts Heather Loree Fier and Jamie Wolfer dive into the ways networking in real life have grown their businesses. Human connection is the key to success in the wedding industry. The ladies explore how you can leverage this technique and empower you to grow your network.
January 8, 2020
The Simple Ads Strategy That Is Crushing For Wedding Vendors With Max Sadik
The age-old question for wedding vendors is how do you get your name out there and make sure you reach the right people? In the age of social media, some might argue marketing for wedding vendors has become a lot easier and doesn't require the capital that it might have in the past. Max Sadik, wedding photographer extraordinaire, chats with Jamie Wolfer and Heather Loree Fier about how wedding vendors can make the most bang for their buck when it comes to marketing. At the end of the day, marketing really is a game of being smart about who you want to reach and what kind of content you want to provide for them. Learn from one of the most booked photographers in the industry, and see how you can avoid overpaying for advertising that you can essentially do for yourself.
January 8, 2020
The Union Podcast – Episode One: Together We Wed
Wedding planning can be one of the most stressful things about the wedding once you've committed to it. Finalizing dates, gathering vendors, making sure everything is in place for the big day all falls into place if you can just start right. Wedding planners Jamie Wolfer and Heather Loree Fier help you get started right on the path towards your big day. In the wedding planning industry, there are good, bad, and absolutely beautiful things, and Jamie and Heather take you through all of them in detail. Your path to the big day begins here!
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