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Work Your Wellness Biz: Online Marketing for Health and Fitness Coaches
Jessica Freeman from Jess Creatives shares her online business and blogging strategies, so you can save time and look good online. Discover how you can create a sustainable business that works for you so that you can have a business and life you love. Jess talks about automation, web design, search engine optimization, building authority and trust, social media, getting things done and everything that works (and doesn't work) to help you better understand how to improve your online presence with these short, actionable episodes targeted to help online entrepreneurs. Follow her on Instagram: @jesscreatives.
August 17, 2021
156: The 3 Systems Every Nutrition Professional Needs with Ashley Stewart
Learn what systems you need to focus on in your business before you even choose a platform! Ashley Stewart is a systems expert who specializes in creating business systems for nutrition professionals. Started as a systems-focused virtual assistant company in August of 2018, Ashley Stewart Assistants has grown to specialize in seamless systems set up, taking your ideas and workflows and translating them into repeatable processes that get your business results. When she isn't creating efficiency in your business, Ashley spends her time at her home in Bucks County, Pennsylvania with her husband, two kiddos, and rescue pup, Juna.
August 3, 2021
155: How to Choose the Right Tech Platforms for Your Business
Ever feel overwhelmed by all of the different tech options out there? I'm going to break down how to choose the right platform for your business and your needs. This is not an episode where I'm going to specify to use certain platforms, but rather helping you think through a few questions before you dive into a platform.
July 20, 2021
154: Start Slow and Grow Slow with Jessica Hottle
This week, I'm chatting with my client and Better Collective member, Jessica Hottle! In this episode, we talked about her journey in business and the importance of starting and growing slow. Connect with Jessica:
July 6, 2021
153: The Importance of Working ON Your Business (And Not Just In Your Biz)
One of the biggest mistakes I see business owners making is not spending time ON their business. It's easy to get caught up in just the day-to-day client work, but it's important to take a look at the back-end of your business, too. So, in this episode, I'm walking you through how to schedule in more "CEO time" and what it can look like for you!
June 22, 2021
152: Breaking Down Big Tasks in Your Business with Ashley Kitchens
Today I'm talking with Ashley Kitchens, a plant-centered dietitian and member of The Better Collective! We chat about breaking down tasks in your business and even planning content in your business. Connect with Ashley:
June 8, 2021
151: Coaching Call: SEO, Pinterest, and Biz Questions with Aileen Axtmayer
In this week's coaching call, Aileen puts me in the hot seat! We talked about how to get started with SEO, putting time in your schedule for checking off admin tasks, celebrating business anniversaries, and using Pinterest!
May 25, 2021
150: Using Storytelling in Your Business with Tamara Melton
Having trouble connecting your audience? Storytelling might be the missing piece! Tamara Melton has utilized storytelling techniques as an educator; in numerous public speaking engagements; as a media spokesperson and in written work. An entrepreneur since 2007, she has studied the art and science of using storytelling to attract and retain clients.
May 11, 2021
149: Creating a System for Social Media Content with Kate Rufener
Struggling to create a system for your social media content? Kate is here to save the day! Make sure to have a notebook handy for notes during this episode :) To get in on Kate's workshop, join The Better Collective: Kate Rufener is a Make It Happen Coach & Author, helping you develop the master plan, efficient systems, and clever shortcuts you need to make your dreams a reality. Kate is the author of "How to Get Work Done with Kids At Home", host of the Clevernizers community, the creator of The Reclaimers Podcast, and the founder of the Empowering Tools Coalition. Her clients have been featured in O Magazine, TED talks, Thought Catalog, and Brit & Co.
April 27, 2021
148: How to Create Your Social Media Strategy with Christina Olivarez
How do you use social media effectively? It starts with a social media strategy! And today, Christina Olivarez is going to be sharing how to create your social media strategy. Christina Jovanna Olivarez is a social media strategist, Founder & CEO of The Social Butterfly Gal, and a TEDx Speaker. She helps brands gain the knowledge, skills, and confidence to use social media strategically. To catch Christina's workshop inside The Better Collective, join us! Instagram:
April 13, 2021
147: How to Self-Publish a Cookbook with Jodi Brandon
Have you thought about self-publishing a cookbook – or even just a book? Today, my book editor, Jodi Brandon, is breaking down the self-publishing process! Jodi Brandon is a book publishing partner for business owners. She uses her 20+ years of experience in book publishing to help business owners and entrepreneurs write, publish, and market a book to grow their business.
March 30, 2021
146: Coaching Call: When to Expand Your Course or Program with Kelly Jackson
Today's episode is a coaching call with one of my Better Collective members, Kelly Jackson. Coaching calls are a chance for my community members to get 1:1 time with me and ask their burning questions. Kelly had questions about self-publishing and also about expanding her course into a membership. Want to join The Better Collective? Connect with Kelly:
March 16, 2021
145: The Value of Growing as a Person and a Business with Dynasti Hunt
Listen in as Dynasti Hunt and I talk about your business as an anti-racism educator, and the importance of her growth as an individual and her business. You can listen to Dynasti on these other episodes: - - Connect with Dynasti:
March 2, 2021
144: What I Look for When Auditing a Website
When I'm looking at client's websites and doing an audit, there are a lot of things I'm looking at. It's not just design that I'm auditing––so I wanted to share what matters most, so you can think about this in terms of your own website.
February 16, 2021
143: Answering Common SEO Questions
Today's episode is a coaching call with Better Collective member Jessica Hottle, and we are covering a bunch of SEO questions! We cover: - When to expect results from SEO - Tracking organic reach - Ideas for more SEO content - Growing a podcast Want to join The Better Collective?
February 2, 2021
142: Creating a Safe and Inclusive Business with Erica Courdae
Erica Courdae has dedicated her life to expanding how others interact with the world through powerful conversations. As an entrepreneur and certified coach, her work is focused on diversity, equity, and inclusion (DEI), imperfect allyship, and imposter syndrome. Erica is also the owner of an inclusive beauty salon, Silver Immersion, and the host of Pause on the Play, a podcast that features open dialogue on topics like company culture, visibility, mindset, and more. In this episode, we cover: >> Specific strategies that Erica has implemented to make sure all customers feel welcome and safe >> Steps to creating an inclusive ideal client avatar (so you can make sure your people feel welcomed and respected) >> How to craft an aligned DEI statement for your website >> Mistakes podcasters and content creators make that drive tokenization (even when the intention is to amplify BIPOC voices) >> How to know if you’ve created a safe environment for BIPOC or LGBTQIA+ team members Connect with Erica:
January 19, 2021
141: Building Momentum in Your Business with Aileen Axtmayer
Aileen Axtmayer is a career coach and wellness coach who helps exhausted professionals manage their stress and land work they love. When we're healthier, we're better able to thrive in our jobs! Tune in to hear how Aileen has built momentum in her business. Join the Better Collective: Connect with Aileen: www.aspirewithaileen.com
January 5, 2021
140: Back from Break + Changes for 2021
The podcast is back after a three-month break! It felt so good to take a break, and I've made some changes in my business (and the podcast) for 2021. If you want to watch the free workshop, go to To join The Better Collective, go to:
December 15, 2020
139: Best of TDL: How to Scale Your Wellness Business with Speaking with Jessica Rasdall
While the podcast is on hiatus during the end of 2020, here's one of our most popular episodes! Want to scale your wellness business? Speaking at live events is a GREAT way to do this! Jessica Rasdall is a speaking strategist and in this episode, we discussed how to start pitching yourself, how to find the right events, and even getting paid as a speaker. Connect with Jessica here:
December 1, 2020
138: Best of TDL: How to Get Client Referrals with Kim Foster
While the podcast is on hiatus during the end of 2020, here's one of our most popular episodes! Today I'm talking with Kim Foster about how you can get more client referrals from healthcare professionals! Dr. Kim Foster is a family physician (M.D.) and a certified business coach who lives and works in Victoria B.C. She is passionate about wellness and is on a mission to help health coaches and wellness entrepreneurs build their businesses, find fulfillment, and make the world a healthier place. <a href="
November 17, 2020
137: Best of TDL: How the Food Psych Podcast Impacted Christy Harrison's Business
While the podcast is on hiatus during the end of 2020, here's one of our most popular episodes! I'm so honored to have Christy Harrison on the podcast today to talk about her journey with the Food Psych podcast and how it's helped her business, and even landed her a book deal! You can find more info about Christy and her book here: