YouTube makes the case for its “creative economy”

9m ·

YouTube makes the case for its “creative economy”

Many tech companies had a good pandemic, financially-speaking, at least. That includes YouTube, which is of course owned by Google, owned by Alphabet. YouTube ad revenue jumped 46% between 2019 and 2020, as people stuck at home turned to the platform for all sorts of reasons. Marketplace’s Kimberly Adams recently spoke with YouTube CEO Susan Wojcicki, who says more people are becoming creators for the platform, as well as consumers of videos. And they’re making money in the process.

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