©Liquis Digital Marketing 2021
Liquis Digital Marketing Podcast
This is your Digital Marketing School! Each week we will break down complex marketing strategies into bite-sized steps you can take immediately to reach your most profitable audience online. Join Liquis Digital founder and your marketing maestro of 13+ years, Brad Ball, as he discusses topics in the realm of organic reach, offer optimization, paid advertising, email marketing, content creation, promotion techniques, and much more.
October 14, 2021
The anatomy of a high converting sales page.
Having this ONE page on your website can automatically generate more sales without lifting a finger. Yes, your website has many functions like building credibility, making it possible for referrals or organic traffic to learn more about you, and even creating an opportunity for people to connect with you in some way. But what if your website could actually start making sales for you? How can your website do that? With a Sales Page! In this episode, we’re dissecting the anatomy of a high converting sales page. So pick up that scalpel, because we’re going in. For more info go to:
October 7, 2021
Social Media posting strategies to crush your goals.
How’s your social media marketing going? Are your social platforms driving new leads to your business? Are you forging new relationships and connections? When you check your follower count or engagement, is it as good as the other platforms you follow? Or do you feel like you are spending a ton of time, putting in a ton of work, and nothing is happening? In this episode, we’re tackling the social media platforms 1-by-1 and sharing strategies and tips that will help you start winning the Social Media game. It’s time to take out your pencils because class is in session! For more info go to:
September 30, 2021
How to boost conversions using automated email sequences.
Most companies using marketing automation outperform their competitors. Implementing marketing automation in your business will not only boost your conversions, it’s going to save you a ton of time, create consistency in your messaging, build trust, and nurture relationships with your customers. In this episode, we’re going to give you the step-by-step on how to create a killer automated email sequence that will boost your conversions to the moon. So put on your helmet because this rocket is about to launch. For more info go to:
September 23, 2021
How to build your email list with Gated Content.
According to a study done in 2021 by Litmus – Email Marketing has a return on investment of $42 for every $1 spent. To quote marketing guru Neil Patel, “Out of all the channels I’ve tested as a marketer, email continually outperforms.” Building an email list is one of the best ways to cultivate a loyal customer base for your business. What are you currently doing to build your email list? In this episode, we’re digging into how you can start building your email list using a proven technique called Gated Content. So grab your shovels, because we’re about to dig deep. For more info go to:
September 16, 2021
Demystifying your website SEO.
SEO stands for Search Engine Optimization. Successful SEO is every business owner’s dream! Unfortunately, it’s not like the old days where you could easily game the system and rank at the top for whatever keyword you wanted. Some say that the good ol’ days of SEO are dead. But I like to say it’s just evolved. In this episode, we are demystifying all the things you need to know to start improving the SEO on your own website. So get ready, because the genie is coming out of the bottle. For more info go to:
September 9, 2021
How to easily plan your content.
Content is king! You’ve most likely heard this one before… because it’s true! Having a content strategy is going to help you achieve your business goals a lot faster than if you’re just flying by the seat of your pants. The downside to content marketing is it can seem like a daunting task, where even the most ambitious business owners can fall short if they don’t have a plan. In this episode we’re going to lay out how to execute a content plan that will help you achieve your marketing goals without the burnout! So head bunker down because we’re about to blow this thing up! For more info go to:
September 2, 2021
Wealthy Website Series: Contact Page Must Haves
Your Contact Page is the page where your site visitor will hopefully take the action of contacting you. It’s important that you create an inviting Contact Page that incentivizes visitors to take action. In this episode, we’re revealing all the things your Contact Page needs to be a hot lead generating machine. So clear the lines, because your phones are about to start ringing! For more info go to:
August 26, 2021
Wealthy Website Series: Product & Service Page Must-Haves
If set up correctly, your service and product pages can often be the entry point to your website when someone is organically searching for products or services that match your own. It’s important to treat these pages as complete landing pages, created to convert new traffic and even cold leads. These pages are typically where conversion happens on your website. Are your product and service pages set up to convert? In this episode, we are uncovering all the key elements your product and/or service page needs to be successful! For more info go to:
August 19, 2021
Wealthy Website Series: About Page Must Haves
The About Page on a website is often the most neglected and overlooked page. But, it’s the page most responsible for helping people to decide if they want to do work with you! Is your About Page driving people to work with you? Or is it driving them away from you? In this episode we are uncovering all the key elements your About Page needs to be successful. So get ready for real talk, because we’re about to get real personal. For more info go to:
August 12, 2021
Wealthy Website Series: Home Page Must-Haves
Your homepage is the entry point of your website. It’s going to be the most visited page, so it needs to leave a lasting impression. It should entice people to explore your site – not hit that back button. So, how effective is your homepage? In this episode we are uncovering all the key elements your homepage needs to be successful. So put on your swimsuit ‘cause we’re diving in. For more info go to:
August 5, 2021
Branding from the inside out.
Your brand isn’t your logo, your color scheme, or fonts. According to Jeff Bezos, “Your brand is what people say about you when you’re not in the room.” Simply put, branding is not just what is seen, it’s what is felt. It’s a lasting impression. But how do you go about creating or improving such things tactically? In this episode Brad talks with Andy, partner and marketing logician at Liquis Digital, about what it really means to brand from the inside out and how you can develop your own brand in this way to stay relevant for the long haul. For more info go to:
July 29, 2021
Writing a social media bio that gets attention.
If you’re looking to improve your social media presence, the first place you need to focus your attention is your bio. Your bio is one of the first things people see when they visit your profile. Plus, it’s the key element for viewers to decide whether to follow or connect with you. In this episode we’re going to outline how you can create the perfect bio that makes the right impression and attracts new followers For more info go to:
July 22, 2021
What you should know about advertising on AdWords vs. Social.
How much money have you wasted on Google or Facebook ads because you didn’t understand how to play the ad game? It stops today my friend! Listen in as I explain the difference between Google AdWords and Social ads – and when it’s appropriate to use which. In this episode, you will learn how and when to use these ad types to maximize your efforts, plus winning strategies based off of your audience’s mindset. So buckle up, because we’re taking off! For more info go to:
July 15, 2021
Never run out of social media content.
Do you struggle with what to post on social? Do you constantly run out of content? Or have you just given up because you don’t think you have enough quality content to post on the regular? Well my friend, that ends today. In this episode, I am going to show you how to consistently create killer content and how to repurpose that content across the internet in new ways for a wide reach that feels different on every platform. Get ready… Your social media game is about to evolve to the next level! For more info go to:
July 8, 2021
Incorporating the power of SMS in your business
There are many different types of platforms you can utilize to communicate with your audience… but with a 98% open rate, text messaging is the most effective. How can you start incorporating text messages in your business? I know after you listen to this episode, you’re not going to want to miss out on this golden opportunity. So sit back, push play, and let’s jump in! For more info go to:
July 1, 2021
Your checklist for a highly effective sales landing page
Having an effective landing page on your website is going to be the difference maker in converting your visitors into leads and sales. So, whether your business objective is to sell a product or service, or to build your email list… crafting an effective landing page is something you can’t afford to ignore. In this episode we are going to give you everything you need to create an effective landing page that actually converts! For more info go to:
June 24, 2021
How to use messenger bots for higher conversion rates.
Have you thought about how a chatbot could transform your business? People who have incorporated a chatbot into their business report higher conversion rates, better customer service, and lower overhead. Chatbots, an automated messaging software that is used to converse with people, have been around for years. But in the world AI (Artificial Intelligence), the release of GPT-3 in 2020, has changed the game for the future of chatbots. Chatbots have been a great tactical asset so far, but now they are better than ever. Companies who are adopting this evolving technology early, are winning sooner. In this episode, we are going to talk about how you can very easily get started with a chatbot and harness its power for your own business growth. For more info go to:
June 17, 2021
Deciding which advertising platform is right for your business.
Have you ran (or considered running) digital ads for your business? Maybe you’ve heard the hype of how so many people are significantly increasing traffic to their website and creating numerous leads with paid ads, but in all your attempts, you just seem to be losing money. Running digital ads for your business can be challenging… Running them successfully can seem impossible. With all the platforms available and their endless options, how do you choose the right platforms and options for your business? In this episode we are going to examine the different advertising options available and uncover which ones might work best for you. Be sure to stay until the end as we’ll reveal some of the current tried-and-true strategies we’re using for ourselves and our clients. For more info go to:
June 10, 2021
Personal vs. business social media pages. Which is better?
It’s no secret that if you are running a business, you need to have some sort of presence on social media. With all the different social media platforms out there, it can be overwhelming to know exactly which ones to use and how to set them up properly In this episode we are sitting down with Andy Ptacek, the Marketing Director of Liquis Digital, to uncover the various features of the top social platforms and dive deeper into how your business can leverage the right social media platforms for success. For more info go to:
June 3, 2021
How to create irresistible call-to-actions on your website.
Call-to-actions (CTA’s) is one of the key factors for converting more leads into customers on your website. They are the main component in directing your website visitors to take the action you want them to take. Can you afford to get this wrong? In this episode we are going to discuss what call-to-actions are, when and where to use them effectively, and also dive deeper into some different strategies that will help you achieve your business objectives. For more info go to: style="font-weight: 400;">