Suzanne Ciani - Exploring the Creative Process - [Invest Like the Best, EP. 239]

56m · August 17, 2021

Suzanne Ciani - Exploring the Creative Process - [Invest Like the Best, EP. 239]

The intro music you just heard is from my guest today, Suzanne Ciani, an early pioneer of electronic music dating back to the 1970s. As a 5-time Grammy-nominated composer, Suzanne’s music can be heard on her solo albums as well as films, games, and countless commercials. Many have argued her Coca-Cola “pop and pour” changed the sound of advertising forever.    During our conversation, we discuss what it means to be an artist, how to evolve away from the need for approval and validation, and the importance of mentors during the creative process. While many of our guests strive to be lifelong learners - Suzanne seems to take this a step further as a lifelong learner and a lifelong creator. I hope you enjoy my conversation with Suzanne Ciani.   For the full show notes, transcript, and links to the best content to learn more, check out the episode page here. ------   This episode is brought to you by With Tegus, you can learn everything you’d want to know about a company in an on-demand digital platform. Investors share their expert calls, allowing others to instantly access more than 20,000 calls on Affirm, Teladoc, Roblox, or almost any company of interest. All you have to do is log in. Visit to learn more.   ------   This episode is brought to you by . Eight Sleep's new Pod Pro Cover is the easiest and fastest way to sleep at your perfect temperature. Simply add the Pod Pro Cover to your current mattress and start sleeping as cool as 55°F or as hot as 110°F. To embrace the future of sleep and get $150 off your new mattress go to or use code "Patrick".   ------   Invest Like the Best is a property of Colossus, Inc. For more episodes of Invest Like the Best, visit    Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here.   Follow us on Twitter: @patrick_oshag | @JoinColossus   Show Notes [00:03:53] - [First question] - One of her proudest moments early in her life [00:05:18] - What she’s learned about originality and its role in the creative process [00:07:24] - Advice for breaking out of a derivative impulse and finding your character [00:09:27] - Going from a classically trained pianist to exploring modular synthesis [00:13:47] - Performing on David Letterman [00:17:55] - What the Buchla is and the sounds it can make [00:23:03] - How much of playing a modular synth is improvisational versus pre-made [00:24:36] - Ways she would design a creative system for other creatives [00:27:38] - What her interface allows her to do and the mechanics of it [00:29:07] - Describing what the core sound elements are that she manipulates [00:32:30] - The role of women in music and how it’s evolved over time [00:35:06] - What stands out from her mentorship with Ilse Bing [00:38:16] - Later career creative freedom and what it unlocks for artists [00:39:25] - Her thoughts on the creative process writ large and its components [00:42:10] - Commercial sound design and working with Coca-Cola and Atari [00:44:46] - Observations from a creative life that other artists could benefit from [00:46:11] - Unifying factors across her best performances [00:47:53] - What the future might hold for technology and music [00:50:18] - Where to start when exploring her discography [00:51:17] - The kindest thing that anyone has ever done for her


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