Our curated selection of reviews
Wow! Love Sonia’s direct & actionable steps in building more inclusive workplaces with solid real-world examples. Particularly enjoyed the episode on “Are you treating your diverse talents as unpaid consultants?” — zero fluff, straight to the point on what’s not working today, and what we can all do to change and lead forward. Thanks Sonia for your leadership & your voice!
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Sonia is doing what needs to be done! This podcast offers a truly thought-provoking examination of the importance of inclusion in marketing through a brilliant storytelling like flow.
Not only does Sonia share powerful statistics that really demonstrate the need for greater representation of marginalized groups in marketing - she also provides relevant examples from pop culture as well as her own intersectional experiences to illustrate how inclusion can be used to create better results for all of us and not just (but definitely including) your bottom line.
All in all, this is an absolute must-listen for those interested in learning about how we can make our marketing initiatives more inclusive and effective. 100/10 would recommend.
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Sonia has a fascinating origin story that she weaves into lessons on different aspects of inclusive marketing to audience, customers employees and more. Her guests are experts in their specific fields of tech, media, coaching, academia and more, bringing diverse lens to the huge umbrella that is marketing an idea, product, culture, company or individual. Her 10-30 minute episodes are smart, thorough and well structured. My interest in listening is that as a white accomplice in lifelong training and Sonia is both generous in her welcome of listeners and direct and focused in the intent of this program’s purpose to overhaul the patriarchal hegemony of marketing as usual.
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Great podcast full of information that I’ve found useful in my profession as a business leader and also in making choices about the brands and businesses I support. It helps people understand that posting a black box isn’t enough when addressing systemic issues. And even word choice, iconography, imagery, ad placements, translations, categorizations, etc—all matter and must be addressed in a strategic way.
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