The Heart of Purpose: How to Become a B Corp Organization

37m ·

The Heart of Purpose: How to Become a B Corp Organization

Hello and welcome to the Meaningful Business podcast. I’m Peter Stojanovic, Deputy Editor at HotTopics and your host.

Together we’re finding out how businesses and their leaders champion purpose, people and planet alongside profit - and in the process how to define and lead a meaningful business

This episode’s guests are Charmian Love, Chair and Co-Founder of B LAB (UK), and Kate Sandle, its Director of Programmes and Engagement.

At the very center of the purposeful business trend sits B Corp. It is the standard, the validation for organizations, large or small, to prove to themselves, their customers and their community, that purpose lies at the heart of its practice, alongside, of course, its profit. 

But it’s a challenging, often long journey. Of the thousands of businesses all over the world that seek B Corp registration, only 40% attain the standard. This is where Charmian, Kate and B Lab come in: they meet, advise and guide potential B Corp company teams as they seek this classification, and over the last four years have seen the purpose driven business sector grow from strength to strength. I asked them what’s next for them, for B Corp companies, and for capitalism itself.

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