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© Copyright 2021 Honeybadger Industries LLC
Honeybadger Industries LLC presents
Three developers building a software business on our own terms.
October 15, 2021
Hook Relay Launched! Was it Fireworks or Crickets?
This week the Founders recap the initial Hook Relay launch and cover things they learned along the way. Also discussed is if developers will struggle to find purpose if products like Hook Relay make their lives too easy. Lastly, do you remember the days of converting PSDs to HTML? Tune in and prepare for launch!
October 8, 2021
The Internet Broke; Why There's No Episode This Week
There's no episode of FounderQuest this week. However, if you want to hear WHY there's no episode, Ben takes some time out of fighting fires to explain in 34 seconds.
October 1, 2021
Everyone Says It’s a Bad Idea; Should You Do It Anyway?
It's a special edition episode this week as Ben chats with Felix Livni of Schedulista to talk startups. There are plenty of hot takes to go around such as ignoring good advice when starting a business, how boostrappers should do the exact opposite things that a venture funded company does, and why you may consider direct mail for a SaaS business. Grab your pitchforks and tune in!
September 24, 2021
Our Outbound Sales Autopsy
This week The Founders talk about integrations and the fact they're spending more and more time updating Honeybadger because of partners' app changes. They also conduct an autopsy on the outbound sales initiative, discuss creating a fictional employee for customers to focus their ire, and decide whether to tweak Hook Relay's site or just ship it!
September 17, 2021
There Ain't No Business Like No Business
It's a business-free episode of FounderQuest! The hosts immediately veer off topic and never recover! It's all e-bikes, helmets, laser engravers, oiling paper shredders, recycling scams, crypto, pogs, and other miscellanea. Plus, last week's cliffhanger is answered...did Starr buy the printing press?
September 10, 2021
Hook Relay Is Livin' That FULL Duplex Lyfe!
This week on FounderQuest, the hosts go over some features of Hook Relay, share some research on broadcast email solutions, and discuss operational security tips for compliance (get a guard dog). Plus, Goatse is remembered as the original Rick Roll (NSW - Do NOT Google it).
September 3, 2021
Our Ops Are Smooth Like A Jar Of Skippy
On this week's episode Ben talks about rolling over Honeybadger's main Redis cluster and timing his MacBook upgrade. Josh provides updates on upgrading the Java package with Docker and his secret method to bootstrapping a new machine. Plus Starr runs the revenue numbers and shares why she is buying a printing press!
August 27, 2021
Live From The Indie Hackers' Backstage
We're back! The Founders recap their respective Hot Vax Summers. They also provide some updates on automating the SOC 2 process, their outbound sales efforts, and the blog. Also, what if you could trade-up your small business to a larger one, similar to trading up from a starter home? Listen hungry, there's lots of food for thought!
June 11, 2021
FounderQuest Summer Break Annoucement
This is just a quick announcement to tell you that FounderQuest is taking a summer break so the hosts can work on their tans while dreaming up new hot takes for the future episodes. If you want to hear this same message in audio form, go ahead and give it a listen!
June 4, 2021
Does Thinking Still Count As Working?
It's a fireside chat episode this week as Josh and Ben hold down the fort on FounderQuest. They contrast the challenges of bootstrapping a smaller company vs. hiring a team to do much of the heavy lifting for you. They also talk about physical fitness, joining a PTSA, and living their best fully-vaccinated lives.
May 28, 2021
Will Working Together Ruin Our Anarchist Workflow?
This week The Founders talk about the possibility of working more closely together and if it'll ruin the company's current approach to project management, anarchy. If that's not enough, Ben talks about streamlining SOC 2 auditing, Josh talks about updating Hook Relay's marketing, and Starr reviews Twist, our potential Basecamp replacement.
May 21, 2021
Understanding Bitcoin From a Developer's Perspective
This week, Josh and Ben talk crypto with Mike Mondragon! They cover the technology rather than the hype behind Bitcoin, Dogecoin, and NFTs. Yep, crypto on FounderQuest, pigs are flying! Don't miss creating Commit Coin to make NFTs out of merged PRs and Mike gives away some solid crypto business plans. Also, did someone say Honeybadger was acquiring Heroku?
May 14, 2021
Kicking The Tires On Basecamp Alternatives
This week The Founders check out some Basecamp alternatives for funsies just to see what's out there (or if they should just build one). They also discuss yak shaving and Josh's new ASCII yak for Honeybadger's Slackbot. Lastly, take a trip down memory lane as Ben and Starr discuss sweet tea and other Southern goodness. Kick up yer heels and listen up ya'll!
May 7, 2021
Rails Goes Off The Rails!
This week The Founders talk about the Basecamp drama and break down how it may impact companies using Rails. They also discuss customer support for developers and Gen Z's emoji game leaving Millennials and X's for dead. Check it out! ;-p (I've still got it!)
April 23, 2021
SaaS Life Isn't All Sunshine And Rainbows
This week The Founders get real and talk about whether it's better to ship something with known issues and deal with support requests or hold off and keep banging your head against the wall trying to get it to 100%. They also discuss vaccines, the (un)official release of React Native support, and Lego space shuttles!
April 16, 2021
How To Improve Survey Response Rates With Extortion
This week The Founders talk about the recent Ubiquity hack and subsequent denial. They also talk about difficulties in obtaining customer feedback and possible schemes to increase the response rates. Would it help to personalize emails with recipients' social security numbers in the subject lines? Listen now to hear the debate!
April 9, 2021
Are We Starting A Text Editor Holy War?
This week The Founders discuss topics for inciting a developer holy war, getting listed on AppSumo's marketplace, and what the general consensus is on microservices. They also brainstorm direct mail marketing campaigns and shipping Honeybadger in a box with a serial number just like old times!
April 2, 2021
Monetizing Free Users And Recapping MicroConf
This week The Founders talk about free users and discuss some possible ways to try and monetize them. They also talk about MicroConf's virtual conference this year and get misty-eyed about it leaving Las Vegas. Also, why didn't Second Life have a second life during the pandemic? Tune in to listen to some theories!
March 26, 2021
Tracking The Elusive SaaS Sales Funnel
This week The Founders talk efforts to better track Honeybadger's sales funnel, the satisfaction of a cleaned-up to-do list, and Starr reveals last episode's mystery vendor. They also debate whether to print, bind, and mail the future Honeybadger Intelligence Report or keep it digital.
March 12, 2021
Do Developers Actually Pay Money For Things?
On this week's FounderQuest, the hosts talk buying electric motorcycles, Sidekiq-Cron saving the day, fintech, and wade into the debate of whether developers actually pay for any of the products they use. Want more? How about Starr dropping some knowledge with another of her patented lyfe hacks? (Hint, it rhymes with TextExpander) You're welcome!