Improving site usability and search engine optimization (SEO) go hand in hand. To make your site work for both users and bots:
- Monitor and Fix Pagespeed
- Be Sure Your Site Is Fully Responsive
- Use "Big Idea" Content Marketing on Main Pages
- Install and Learn from a Heat Map
- Be Sure Forms Are Working (and Simple)
For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/
https://www.hotjar.com/
https://www.crazyegg.com/
https://developers.google.com/speed/pagespeed/insights/