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Chris Hargreaves: Lawyer (attorney) presents
Digital Marketing Mastery for Lawyers
This is a show for lawyers who want to master the digital strategies they need to succeed in their practice. We will show you digital marketing strategies that help lawyers incorporate proven techniques into your marketing and business growth strategies, to help you increase your reach, gain more attention, build trust and ultimately get more clients. In these episodes you will learn what works and what doesn't in the digital marketing space. We'll look at how to build real relationships with online tools, how to create media that people care about, and how to turn online relationships to real paying customers for your practice. Learn how to be visible in your industry, and a sought after expert in your field. Find out how to position yourself in your practice in a way that will capture the attention of the people you care about. Incorporate content marketing strategies into your practice.
April 11, 2020
But My Clients Don't Find Lawyers on Google...
What if you run a law firm with larger corporate clients or a category where it's pretty unlikely that anybody's going to decide which lawyer to use based on a Google search. Is SEO still something you need to care about?
March 10, 2020
Why your Marketing Never Gets Off the Ground
As lawyers we're pretty good at having opinions, planning and strategy, but much less good at actually getting stuff done. This episode is about how to get stuff done.
February 13, 2020
Stop This Marketing Strategy
Sure it's tempting to use this as your main decision making tool, but you really shouldn't.
February 6, 2020
Digital Marketing is a Series of Maybes
I know that every lawyer who uses their valuable time wants a degree of certainty about what's going to happen next - how many clients will call, how much money will I make, how many files will I open. But the maths is a bit more complicated than that. Bring on the Hargreaves theory of maybes.
February 2, 2020
How Long Does Marketing Take to Pay Off?
If you're one of the many people who would like to know how long it's going to take for your digital marketing efforts to pay off, then this one is for you.
January 28, 2020
Your Content Mix – Make Life More Interesting
One of the best ways you can start to enrich your social media feeds and your content marketing efforts is by implementing a nice content mix into your system. In this episode I talk about why that is and how you can go about doing it.
January 22, 2020
Be More Friendly
Within the concept of "known, liked and trusted" is the important aspect of being likeable. Most lawyers I've met are, in fact, likeable in real life (although not all, but that's a story for another day). However their digital presence often gives off different vibes. Perhaps they seem aloof, disengaged, rude or even offensive. So let's talk about how simply focusing on being friendly can help your marketing efforts.
January 19, 2020
You have to Make MORE Content
Somewhere along the way, a message has started creeping out that creating precious little content as part of your digital marketing campaign is a good idea. Now I accept that content should be high quality, and that blog posts by lawyers are notoriously terrible. But that doesn't mean I'm in favour of LESS content. In fact, I think you should be smart about producing as much content as humanly possible. Let's chat.
October 17, 2019
Two Assets in Digital Marketing
You've really only got these two things to work with: time and money. So where should you allocate each of them?
August 28, 2019
What’s the Point of your Marketing Activities?
Why is a very important question to ask, and not just "meaning of life" type stuff.
July 17, 2019
Should you Express your Political Views on Social Media?
The prevailing answer when I asked this recently on LinkedIn was... "heck no!". But is that right? Are the risks of having an opinion stated in public simply too high? I'm not 100% sure...
June 22, 2019
Does Blogging Help your SEO?
Of the many reasons that law firms start their own blogs, one of the most significant and common is that they are absolutely convinced that churning out oodles of content is going to help their search engine strategy. But is that true? If not… why not? Find out in this episode!
May 22, 2019
Digital versus Traditional Marketing – Which is Better?
You'd think, since we offer digital marketing services for lawyers, that we'd be all in favour of digital forming the mainstay of all marketing efforts, right? Let's find out.
March 18, 2019
The Mass of Your Firm
With momentum discussed, what about we chat about mass? Yes - your firm has a mass which requires a certain amount of force to get it moving. So how are we going to start that, and is your firm more like a big rock or an octopus?
March 16, 2019
Of the things most likely to help you continue moving when you don't feel like it, momentum is high on the list. Let's talk about some physics - yes it matters.
February 17, 2019
Human Meets Lawyer
Somewhere, deep in our training, lies this unusual pathology that lawyers develop. Basically, it insists that the "lawyer" us and the "human" us need to be kept apart from each other. Kind of like trying not to cross the streams. But is that really an effective, or even plausible, approach to marketing?
February 11, 2019
Instagram Feed or Instagram Stories?
Which should you be putting your time and effort into - feed posts or stories?
February 7, 2019
Business Account or Personal Account on Instagram?
It's tempting to just go straight for the business account option when you're setting up your instagram account, but is that really the right decision or are there some things you should think about first? Well - it's probably right. But let's talk about why, just in case you were wondering what the difference was.
February 5, 2019
Use your name or Your Firm’s Name on Instagram?
Good question! There are pros and cons to both, and it depends on the size of your firm and the nature of your practice. But ultimately, one option shines out over the other.
February 3, 2019
2 Simple Instagram Strategies for Lawyers
Let's start nice and easy with basic but effective instagram strategies. We're going to focus on engagement here, not publication. Although the temptation is to start the other way around, for lawyers the struggle is normally getting connected - so let's front load that part!