July 5, 2021
When to outsource your social media management and when to hire internally
As you're growing your business, chances are you will eventually reach a point where you realize you need help with your social media management. Even if you started off as a solo-preneur who ran everything from your bookkeeping to the business TikTok, eventually there will come a point where you just simply don't have the time anymore. For entrepreneurs passionate about social media, this can be a hard transition, but a very important one. When it comes to succeeding and scaling your business further, you've really got to focus your time in your areas of genius - the parts of your business that only you can move the needle on. And, most likely, social media will not fall into that category.So, you need help with your social media management, you're ready to delegate, and you find yourself at a fork in the road. Should you outsource, maybe to an agency or a freelancer? Or, should you hire internally, and add either a full-time or part-time social media manager to your team? Both choices have advantages, and disadvantages, and in this article we're going to walk you through the three main categories of consideration, and how both options stack up. These categories are: systems, expertise, and cost - in my view, these are the three main areas where outsourcing and hiring differ. When it comes down to it, both of these options can be great, and offer wonderful results for your buisness, but it's important to understand how they can offer a different experience, and to figure out which experience is going to work the best with your style as an entrepreneur.And finally, before we dive into the comparisons, as a personal disclaimer: obviously, I am the owner of a social media content creation agency. So, I'm going to be a bit biased in my reccomendations - however, I have also have had experiences with clients where I knew that hiring internally probably would have been a better option for them, and so we parted ways because of that. Yes, of course I would love for your to hire Creatorly Media to produce your Instagram content and beyond - but if you're truly in a position where hiring a social media manager internally would be the better choice for you, I'm going to be honest with you and tell you that's the case. So with that being said, let's get into the discussion: when you're looking for social media help should you hire internally, or outsource?