The Sasha Group

Building While Flying

The Sasha Group is the small to midsize business arm of the VaynerX family of companies. Through strategy, branding marketing and media, we help ambitious companies build strong brands that flex with the times. Right now, those times are full of volatility and ambiguity. And businesses and brands are having to shift and adapt. Across all sectors, there is an air of experimentation: brands are trying new things, testing and learning, and “building the plane while flying.” Building While Flying is a new, weekly podcast from The Sasha Group that will tackle uncertain times by adopting an uncertainty mindset - we can’t predict the future, but we can listen, learn, apply and share as we all navigate complex times together. We’ll be speaking to a diverse range of business leaders and founders about how they tackle challenges, stay resilient and grow - with real-life examples of how these strategies have been put into practice.

  • Sustainable is the New Black - Michelle Wiles, Head of Brand @ Son of a Tailor

    November 18, 2021

    Sustainable is the New Black - Michelle Wiles, Head of Brand @ Son of a Tailor

  • Finding Community with Your Neighbors - Maryam Banikarim (CMO, Nextdoor)

    November 11, 2021

    Finding Community with Your Neighbors - Maryam Banikarim (CMO, Nextdoor)

  • How to Disrupt an Antiquated Industry - with Gio Vaccaro, Co-Founder @ Glamsquad

    November 4, 2021

    How to Disrupt an Antiquated Industry - with Gio Vaccaro, Co-Founder @ Glamsquad

  • Lessons from a 5x Healthcare Startup CEO - with Hal Andrews (Trilliant Health)

    October 28, 2021

    Lessons from a 5x Healthcare Startup CEO - with Hal Andrews (Trilliant Health)

  • Victoria Garrick on The Hidden Opponent, Mental Health, Nonprofit Branding, and Real Realness

    October 21, 2021

    Victoria Garrick on The Hidden Opponent, Mental Health, Nonprofit Branding, and Real Realness

  • Slow Down to Speed Up - with Stacy Tuschl (Academy of Performing Arts, Wisconsin)

    October 14, 2021

    Slow Down to Speed Up - with Stacy Tuschl (Academy of Performing Arts, Wisconsin)

  • Building the Leaders of the Future - with Gary Sheng, Civics Unplugged

    October 7, 2021

    Building the Leaders of the Future - with Gary Sheng, Civics Unplugged

  • Reimagining the Status Quo - with Jess Tillyer, re—inc.

    September 30, 2021

    Reimagining the Status Quo - with Jess Tillyer, re—inc.

  • From the Street to the Stadium: Whitney Bansin & The Wild Collective are Taking the World of Team Sports by Storm

    September 23, 2021

    From the Street to the Stadium: Whitney Bansin & The Wild Collective are Taking the World of Team Sports by Storm

  • Creating Content with Purpose - with Alex Kushneir (Icon Media)

    September 16, 2021

    Creating Content with Purpose - with Alex Kushneir (Icon Media)

  • Making “Unsexy” Brands Cool - with Libie Motchan, Co-Founder, Fulton

    September 9, 2021

    Making “Unsexy” Brands Cool - with Libie Motchan, Co-Founder, Fulton

  • What NIL Means for Brands and College Athletes - with Mike Neligan, CMO of VaynerSports

    September 2, 2021

    What NIL Means for Brands and College Athletes - with Mike Neligan, CMO of VaynerSports

  • Even Podcasts Need a Vacation - Special Announcement from hosts Katie Hankinson and Mickey Cloud

    August 5, 2021

    Even Podcasts Need a Vacation - Special Announcement from hosts Katie Hankinson and Mickey Cloud

  • Alan Stein Jr. Shares What NBA Superstars Taught Him About Business and Life

    July 29, 2021

    Alan Stein Jr. Shares What NBA Superstars Taught Him About Business and Life

  • Building Brands from Scratch with Margaret Wishingrad

    July 22, 2021

    Building Brands from Scratch with Margaret Wishingrad

  • Bonus: Mickey Cloud and Gary Vaynerchuk Talk Entrepreneurial Spirit and Attracting Talent to New Cities at Powderkeg Unvalley Conference

    July 15, 2021

    Bonus: Mickey Cloud and Gary Vaynerchuk Talk Entrepreneurial Spirit and Attracting Talent to New Cities at Powderkeg Unvalley Conference

  • Barbecue Runs in the Family - with Duce Raymond (Sweet Baby Ray’s)

    July 8, 2021

    Barbecue Runs in the Family - with Duce Raymond (Sweet Baby Ray’s)

  • All In on Your People with Bret Oliverio (Sup Dogs)

    July 1, 2021

    All In on Your People with Bret Oliverio (Sup Dogs)

  • Bringing Financial Services into a “Truly Digital” World - with Eric Fulwiler

    June 24, 2021

    Bringing Financial Services into a “Truly Digital” World - with Eric Fulwiler

  • Running a Non-Profit Like a For-Profit - with Shawanda Mason-Moore & Jennifer Holder (The Chattery)

    June 17, 2021

    Running a Non-Profit Like a For-Profit - with Shawanda Mason-Moore & Jennifer Holder (The Chattery)