Brandon White

EDGE (formally Build a Business Success Secrets)

The business owner's playbook about the inner game of building a successful business. Giving you the edge to become smarter, healthier and richer. You get straight talk and unscripted conversations with entrepreneurs sharing their stories on how they are building their business, lessons they’ve learned and what they’d do different after encountering pitfalls. All so you don’t make their mistakes. It’s your competitive edge, your unfair advantage. 
Besides talking with business owners, we talk with Lawyers, Accountants, Bankers, Venture Capitalists, and Angel investors so you learn what’s happening on the front lines of business.
 The EDGE also gives you valuable information on mastering your mind and tuning your body. Not often talked about, but two key factors that give entrepreneurs the edge to build a successful business. You also get some unconventional guests for a business podcast with Mavericks, Artists, Makers, Musicians, Writers, Adventurers and people from other walks of life. Why? Because diversity across different disciplines allows you to think different, to be creative in your business, to think about different approaches and ways of doing things in and for your business that you otherwise might never have been exposed to. Episodes cover how to build a business plan, how to make a pitch deck to raise money from investors, sales, marketing, social medial marketing strategies, SEO tactics, email list building tactics, operations tips, business tax strategies, investing tips so you know the best place to invest the money you make from your business to make more money. With over 200 episodes the show comes to you from the EDGE recording studio in Half Moon Bay, California. The coastal town in Silicon Valley where many entrepreneurs hide out.

 Show formats include: 
- How I Built This (Monday’s and Wednesdays): The stories behind how Founders build their companies. Sharing how to, inspiration and lessons learned. - How to (Tuesday and Thursdays): Brandon shares how-to information on building a business topics include sales, marketing, SEO, hiring, operations, HR, fitness for entrepreneurs, and founder’s mindset. - Casual Coffee Conversations (Fridays): Danielle Jenkins of Domestic Divas Cleaning joins Brandon for a conversation over coffee where they pull back the curtain and talk about what’s happening in their businesses, what’s working, what’s not and current business trends. About Your Host Brandon is a founder with two business exits (so far), angel investor, former venture capitalist, worked in management in Marketing at America Online (AOL). He has a lot of scars on his back from a lifetime of projects he’s tried to turn into a business that you can learn from. He started his career in his twenty’s as a pioneer on the internet founding, bootstrapping, raising money from investors, buying the company back, building and eventually selling, what became the largest social networking and e-commerce site on Internet for sport fisherman called Worldwide Anger and later renamed Tidal Fish. He sold the business to a large media company in 2012. 
He shares his two decades of successes and mistakes so you can replicate the successes and avoid the mistakes to shortcut your way to achieve your goals. He’s the editor of the EDGE monthly print newsletter, has taught over 1,500 students how to build a business plan and pitch deck to raise money from investors in thirteen simple slides, and is an active angel investor and business operator.
 Brandon has a BA and a Masters in Psychology from Washington College. A MBA from UNC, Chapel Hill. And he's completed post graduate work at Stanford. 
He loves his wife, biking, surfing, fly fishing and going fast.
 Hit subscribe and listen weekly to get the most out of your time, talent and ideas! The EDGE podcast was formally named Build a Business Success Secrets May 2020- Sept 2021 in Season 1