Baking it Down with Sugar Cook.. September 16, 2021
29. Baking it Down - Ray Banned
HEYO COOKIECON! This session was recorded Live at CookieCon Orlando 2021 - if you're new here, welcome to the Podcast!Here's what we're covering this week:IntroMarketing Minutes - Ray BansBusiness of Baking - Target Audience Loading...The Course RecapVoicemails / Texts / Emails (571) 556-5644Group Stuff - Upcoming Lives and such.SponsorsMailBag!In the Marketing Minutes, we wanted to talk about investing in yourself and your business. Oftentimes, we talk about making money - but what about spending money to make money? CookieCon, backdrops, Eddies - what can we invest in ourselves to get more out of ourselves? Spending money seems the opposite of making it, but just like the toll roads, if I make $60/hr, and taking the toll road at $30 gets me into the office an hour earlier, I'll have made $30 by spending $30. Same with your cookie business. Find where you can invest in yourself to get more money out of you and your bakery. In the Business of Baking, Corrie wanted to cover something that is important both in business and personal life - that's communication. Imagine reaching out to your client before they reached out to you - could you imagine how impressed they would be? Best part - you can automate a lot of it too. Using Google's email scheduler, you can have emails drip out at predetermined times - just set it and forget it!We launched the SCM Course and it sold out! But no fear - . It's 250 members really dedicated to taking their baking business to the next level. We dig into everything business from websites to budgets and staging and photoshop. Wew!In Voicemails, we actually polled the room! CRMs and "what does the membership cost" were our two questions.Call / Text: (571) 556-5644Email: [email protected][dot]comIn Group Stuff, we have a few fun things coming up:Selling 20,000 cookies in under a year (and how she does it) with Rachel ErpenbachFrench Macaron Bake Along with Heather MartinBusiness Collabs & Styled Shoots with Kimberly HuddlestonAirbrushing 101 with Belinda CooleyTwinterests: Link to Corrie's mixing bowl with a lid:Corrie bought some lacey thing from CookieCon (I can't remember what she said it was - I totally zoned out).Heather's buyin' a Dyson blow dryer.Our Podcast Sponsors are Eddie the Printer and BaketyBakes where you can get a group special of 10% off meringue powder with promo code TWINS - <a href='